Cognitive Science Applied in IA
Bao Huy Ung
References
Adelson, Edward H. (2005). "Checkershadow Illusion". Retrieved from
http://web.mit.edu/persci/people/adelson/checkershadow_illusion.html
Bargh, John A.; Chen, Mark; Burrows, Laura (1996). "Automaticity of Social
Behavior: Direct Effects of Trait Construct and Stereotype Activation on
Action". Journal of and Social Psychology 71 (2). PMID 8765481
UIdler, Sabina. (2011). Use Gestalt Laws to Improve Your UX. Designmodo.
Retrieved from http://designmodo.com/use-gestalt-laws-to-improve-yourux/
Larson, Kevin. (2004). The Science of Word Recognition. Microsoft
Typography. Retreived from
http://www.microsoft.com/typography/ctfonts/wordrecognition.aspx
Friedenberg, J, & Silverman, G. (2005). Cognitive science: an introduction to
the study of mind. Sage Publications, Inc.
What is Cognitive Science?
• Variety of different fields
– Philosophy, Psychology, Neurology, AI, HCI
• Exploration of the human mind
– What makes is think?
– How does our brain work?
– ANN, AI, Expert Systems
Checker Shadow Illusion
Checker Shadow Illusion 2
Priming Effect
• Effect of implicit memory
– Exposure to a stimulus influences response to
later stimulus
• Effects influence stereotypes
• Study by Bargh
– Subjects primed with words
– Stereotypes associate the words influenced
behavior
Priming Example
Gestalt Laws