Course Level Objectives
Performing and Fine Arts
Communication Program
Course
COMM
210
Objectives
Assessment/Artifacts
To generally trace the evolution of mass communication
from it earliest beginnings to the modern age.
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To understand and appreciate the roles and
responsibilities of two mass media, i.e., the press,
business.
Discussions
Student Presentations
Panel discussions
View, review, and analysis
To distinguish among several media forms and relate
them to several media content.
 To compare the mass media of various times and various
societies.
COMM
330
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To develop an understanding of
how to write for public relations
and mass media with an
emphasis on writing that is
accurate, complete, organized,
clear and on deadline.
To develop an understanding of
the basics of editing.
To develop an understanding of
how to use appropriate style.
To have an understanding of
how to write for different media.
To have an understanding in
developing a concrete writing
skills.
To have an understanding of the
differences between writing for
the media and other forms of
writing
To give students the opportunity
to discover various jobs
possibilities for media writers.
Student Presentations
Class Discussion
Research project
Writing Projects (advertising copy,
public relations, script, news/
magazine article)
COMM
350
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COMM
370
Distinguish between the philosophies
and principles of management.
Identify local and national entities used
to distribute information and
entertainment programming to mass
audiences.
Explain the role of the manager and its
relationship to the accomplishment of
organizational goals.
Identify management activities involved
in managing personnel, programming,
marketing, sales, finance, engineering
and law.
To generally trace the evolution of mass communication from
it earliest beginnings to the modern age.
To understand and appreciate the roles and responsibilities of
two mass media, i.e., the press, business.
To distinguish among several media forms and relate them to
several media content.
To compare the mass media of various times and various
societies.
Case Studies
Research Papers
Class Discussion
Panel Discussion
Student Presentations
View/Review/Analysis
Quizzes
Exams
Class Presentation
Practicum / Daily Log
COMM To develop an understanding and awareness of the Research Paper
385
total process of communication.
Weekly Assignments
2. To build critical thinking skills that will help Exam
students
analyze
the
larger
role
of
Class Discussion
global
communication
3. To better understand International
communication in the information age.
COMM
410
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To demonstrate an understanding of the subject
matter, how it is related to other disciplines, and to
their lives.
 To demonstrate in-depth knowledge of the content
that the facilitator plans to teach.
 To gain practical learning experience.
To bridge the gap between the academic and professional
worlds.
Class Discussion
Video viewing and analysis
Student Presentations
Exam