Marketing 1 ‘B’ day schedule – quarter 4
Monday
Tuesday
Wednesday
Apr 18
Apr 19
Apr 25
67- Role of product service
planning
68- Types of product mix
strategies
Class Activity: Product Mix
strategy for School Store
Apr 26
Apr 27
94- Ethical issues in
promotion
-Class Activity- Current
Event/ethical promotion
(DECA ICDC trip)
May 2
May 3
63- Role of marketing
information
66-Parts of Marketing Plan
-Class Activity
(DECA ICDC trip)
May 4
May 9
76-Describe market
identification and
segmentation
77- Positioning and its
relationship to target
market
-Case Study
May 10
80- Identify target market
for a selected
product/service
81- Determine effective
channels
May 16
Apr 20
Thursday
Apr 21
Friday
Apr 22
Class Activity: Product Mix
strategy for School Store
Apr 28
Apr 29
70- Importance of Branding
72 – National/Private Brand
Name
May 5
-Class Activity
May 6
78-Competition for select
product
79-Position relative to
competition
-Class Activity
May 11
May 12
95-Nature/Types of Business
Risk
May 13
98-Importance of Customer
Service
99-Customer Complaints
-Class Activity
May 17
44- Telephone Etiquette
45- Online Etiquette
-Class Activity
May 18
May 19
100-Buying Motives
-Class Activity
-Class Activity
May 20
Monday
May 23
Tuesday
May 24
May 25
101- Selling Process
102- Process A Sale
-Class Activity
May 30
May 31
Jun 1
May 26
Jun 7
Jun 8
Jun 2
End of Quarter Presentation
End of Quarter 4
Senior Class Practice Grad
May 27
Jun 3
End of Quarter Project
Jun 9
End of Quarter PowerPoint
School-wide Award
Assembly
Jun 14
Friday
107-109- Resume
110- Cover Letter
112- Job interview
113- Job Interview follow-up
No Class
Senior Class Trip
Jun 13
Thursday
105- Identify occupations in
Marketing industry
111- Job Application
HOLIDAY!
Jun 6
Wednesday
Jun 10