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Marketing Functions: All activities that allow
companies to bring products to the market for
exchange
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Pricing
Selling
Distributing
Promoting
Product/service management
Marketing information management
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Pricing: “means deciding how much to charge
for goods & services”
EXAMPLE: a snickers bar is $1 in the School
Store
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Selling: “providing customers with goods &
services they want to buy”
EXAMPLE: The Nike store sells Nike Air
Pegasus shoes.
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Distributing: “involves making decisions
about where to sell your product and method
of transportation to use (i.e. train, plane,
automobile)”
EXAMPLE: Surfboards arrive via plane from
Hawaii and are sold on 17th street in VA
Beach.
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Promoting: “any form of communication used
to inform, persuade, or remind people about
a business’s products”
Example:
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Advertising (paid- commercials, Ads, etc)
Sales Promotion
Direct Mail
Internet and Social Media
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Marketing Information Management:
“gathering market information about
customers, trends and competing products”
Examples: customer surveys
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Product/service management: “obtaining,
developing, maintaining, and improving a
product in response to market opportunities”
◦ Product changes overtime to meet the need of
customers
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EXAMPLE: The iPod has changed over the last
7 years. It was originally bulky and only
black/white; next a smaller/color version
called the Nano; next a video iPod; next a
smaller Nano; finally iPhone
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Students will work with a partner to complete
the following activity:
Choose a product and research each of the
functions of marketing for that product:
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Pricing
Selling
Distributing
Promoting
Product/service management
Marketing information management