Applying the Terms
 Marketing is the process of developing,
promoting, and distributing goods and
services to meet customer wants and needs.

Goods: tangible (can touch)
 Example: pen, football, t-shirt

Services: intangible (cannot touch)
 Example: dry cleaner, waiter, teacher

Target Market: “focuses all marketing
decisions on the specific group of people you
want to reach”

EXAMPLE: The Target Market for the School
Store is high school students, parents, and
Falcon fans.

dividing the total market into smaller groups of
people who share specific needs & characteristics

Demographics: “statistics that describe a population
in terms of personal characteristics”

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Age
Race
Gender
Income level
Used to describe Target Market

The marketing concept:“states that to make
a profit a business must focus all efforts on
satisfying the needs & wants of the
customer”

The marketing mix: “The 5 P’s”
 Product
 Place
 Price
 Promotion
 People (Target Market)
Students divide into teams of 2-3 people
 Design a new item for the BWHS school
store (may use customink.com to complete design)
 Apply the Marketing Mix to this new
product
 Create a PPT presentation to present to
class
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