Developing a
MARKETING I
Agenda/What To Complete:
1.
Career Research (activity due May 19)
2.
Job Application (activity due May 19)
3.
Resume (activity due May 23)
4.
Electronic Resume Posting (no activity due)
5.
Cover Letter (activity due May 23)
6.
Interview Questions (activity due May 25)
7.
Follow-up Letter (activity due May 25)
8.
Resignation Letter (activity due May 27)
1. Career Research Opportunities
 Self-Analysis and Career Research leads to success in
college, internships, and ultimately your career
 Research should reflect a variety of career resources
(e.g., Occupation Outlook Handbook, O*NET, Guide
for Occupational Exploration, Virginia Career VIEW,
VaWizard).
 Many Web sites offer career exploration resources,
including the Virginia Department of
Education's Career Planning Guide.
1. Activity
 Conduct research of a marketing career that may be of interest
to you.
http://www.doe.virginia.gov/instruction/career_technical/car
eer_clusters/
 Identify the following:
1) Job Title
2) Job Description
3) Educational Requirements including college major and/or
certifications and training
4) Average Annual Salary
Due end of class: MAY 19- 50 points
2. Job Application
 Complete online or hard copy for prospective job
 Use correct grammar, punctuation, and legible
 Use black or blue ink
 Fill in all blanks; if a questions does not apply to you simply
write N/A (Not Applicable)
 List most recent education first
 Get Application from teacher!
Due end of class- 50 points
3. Develop/Update a Resume
 Identify a job for which to develop resume (or write a
generic resume that can easily be adapted to a
specific job)
 Identify all keywords and requirements for that job-
apply them in the resume
 Use standard, acceptable resume format
 Sell yourself on paper! This is the first impression
the employer has of you!
3. Activity
 Create or Update your resume based on your current
status as a high school student
 Review the sample resume:
http://www.hagerstowncc.edu/sites/default/files/doc
uments/141108-ub-juniors-writing-resume.pdf
 Follow the format as outlined in the sample
Due end of class: MAY 23 - 50 points
4. Steps for Posting Electronic Resume
 Electronic resumes are submitted electronically (internet or
intranet)
 Submit through e-mail OR through website
 May copy and paste resume in e-mail OR send as attached file
 Ensure resume is specifically designed for electronic scanning
 Use dashes (-) as bullets
 Align all text to the left
Electronic Resumes Continued
 Use spaces to separate and highlight words
 Put your name and all headings in UPPER CASE
 Test resume before sending it to employers by mailing it
to yourself
 Mail additional hard copies to your top employers
 Include important key words in the body of your resume
in case your resume is scanned
 Send a cover letter with the resume
5. Cover Letter

Should concisely and enthusiastically request opportunity for an interview

Single page letter

Mention the job (or kind of job) you're applying for (or looking for)

Match your skills and experiences with the skills and experiences required by the job

Encourage the reader to read your resume

Finish with a call to action (e.g., requesting an interview or asking to meet

Match your skills and experiences with the skills and experiences required by the job

Encourage the reader to read your resume

Finish with a call to action (e.g., requesting an interview or asking to meet
5. Activity
 Write a cover letter to accompany your resume
 Tailor it to YOU and YOUR RESUME
 Use the sample and format and sample resume links
provided below to guide your writing.
https://www.collegecentral.com/coversample.html
Due end of class: May 23 - 50 points
6. Employment Interview
• Dress Professionally!
• Maintain eye contact- show that you are interested and
want the job
• Be positive- avoid negative comments about past employers
• Listen and adapt to style of the interviewer
• Relate your answers to the job, company, and interviewer
• Encourage interviewer to share information about
company- demonstrate your interest
• Role play and prepare for questions- study “most asked
questions” and plan out responses
• Remember that the interview is a “two-way” conversationBe detailed in responses but don’t drag out responses
• Engage the interviewer!
6. Activity
 Prepare for employment interview by concisely but
completely answering 10 of the following questions
as you would respond in an employment interview.
 Make a list of 5 questions that you might ask the
employer during an interview.

https://www.hws.edu/academics/career/pdfs/in
tvq.pdf
Due end of class: May 25 - 50 points
7. Follow-Up to Interview
 Send a timely, professionally written thank-you
letter (including any information you may have
forgotten to mention that will help qualify you for
the position)
 Make phone contact within two weeks
 File contact information for future reference
 Complete a self-evaluation of your performance in
the interview
7. Activity
 Write a thank you letter
 Only 20% do this!
 Make it personal
 Keep concise
 Use it to “fix” any interview mistakes
 Use the sample provided below as a guide
http://www.northeastern.edu/law/pdfs/careerservices/sample-thankyou.pdf
Due end of class: May 25 - 50 points
8. Procedures to Follow in Resignation
 Provide adequate notice- at least two weeks
 Keep it to yourself- don’t share with co-workers and
friends until supervisor has first been told
 Tie up loose ends- finish up projects you have started
and provide guideline for person taking your place as
to where to “Pick-Up”
 Be gracious/ no negativity in resignation
8. Activity
 Write letter of resignation
 http://www.northeastern.edu/careers/wp-
content/uploads/2012/08/ResignationLetter-Sample.pdf
Due end of class: May 27 - 50 points