Marketing I
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Self-Analysis and Career Research leads to
success in college, internships, and ultimately
your career
Research should reflect a variety of career
resources (e.g., Occupation Outlook Handbook,
O*NET, Guide for Occupational Exploration,
Virginia Career VIEW, VaWizard).
Many Web sites offer career exploration
resources, including the Virginia Department
of Education's Career Planning Guide.
Conduct research of a marketing career that
may be of interest to you.
 Identify the following:
1) Job Title
2) Job Description
3) Educational Requirements including college
major and/or certifications and training
4) Average Annual Salary
Due end of class- 50 points
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2)
3)
4)
5)
Identify a job for which to develop resume (or
write a generic resume that can easily be
adapted to a specific job)
Identify all keywords and requirements for
that job- apply them in the resume
Use standard, acceptable resume format
Word process- 12 pt- follow the format
guidelines
Sell yourself on paper! This is the first
impression the employer has of you!
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Create or Update your resume based on your
current status as a high school student
Review the sample resume
H:\Resume.HighSchoolStudent.pdf
Follow the format as outlined in the sample
Due end of class 50 Points
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Electronic resumes are submitted
electronically (internet or intranet)
Submit through e-mail OR through website
May copy and paste resume in e-mail OR
send as attached file
Ensure resume is specifically designed for
electronic scanning
Use 12 point Times New Roman font
Use dashes (-) as bullets
Align all text to the left
• Use spaces to separate and highlight words
• Put your name and all headings in UPPER
CASE
• Test resume before sending it to employers
by mailing it to yourself
• Mail additional hard copies to your top
employers
• Include important key words in the body of
your resume in case your resume is scanned
• Send a cover letter with the resume
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Using the resume developed last class, adapt
that resume to a digital resume format using
the tips discussed today. 50 Points
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Should concisely and enthusiastically request
opportunity for an interview
Single page letter
Gather any information that is new (e.g., new
skills experience, or personal information) that
has otherwise changed from existing cover
letter
Mention the job (or kind of job) you're
applying for (or looking for)
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Match your skills and experiences with the
skills and experiences required by the job
Encourage the reader to read your resume
Finish with a call to action (e.g., requesting an
interview or asking to meet
Write a cover letter to accompany your resume
 Use the sample and format and sample resume
links provided below to guide your writing.
 Tailor it to YOU and YOUR RESUME
 Word process 12 point Times Roman or Arial
50 Points
H:\CoverLetter.Sample.docx
H:\CoverLetter.Formatting.docx
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Complete online or hard copy for prospective
job
Use correct grammar, punctuation, and legible
Use black or blue ink
Fill in all blanks; if a questions does not apply
to you simply write N/A (Not Applicable)
List most recent education first
http://wsd.dli.mt.gov/local/kalispell/docum
ents/Business_Application.pdf
• Dress Professionally!
• Maintain eye contact- show that you are interested and
want the job
• Be positive- avoid negative comments about past
employers
• Listen and adapt to style of the interviewer
• Relate your answers to the job, company, and interviewer
• Encourage interviewer to share information about
company- demonstrate your interest
• Role play and prepare for questions- study “most asked
questions” and plan out responses
• Remember that the interview is a “two-way” conversationBe detailed in responses but don’t drag out responses
• Engage the interviewer!
Prepare for employment interview by concisely
but completely answering the following questions
as you would respond in an employment
interview. 25 Points
Then make a list of five questions that you might
ask the employer during an interview.
H:\JobInterviewQuestions.docx
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Send a timely, professionally written thankyou letter (including any information you may
have forgotten to mention that will help qualify
you for the position)
Make phone contact within two weeks
File contact information for future reference
Complete a self-evaluation of your
performance in the interview
Write a thank you letter. (Only 20% do this!)
 Make it personal
 Include relevant information
 Keep concise
 Use it to “fix” any interview mistakes
 Send within 24 hours of interview
Use the sample provided below as a guide:
ThankYou.EmploymentLetter.docx
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Provide adequate notice- at least two weeks
Keep it to yourself- don’t share with coworkers and friends until supervisor has first
been told
Tie up loose ends- finish up projects you have
started and provide guideline for person taking
your place as to where to “Pick-Up”
Be gracious/ no negativity in resignation
Write letter of resignation