ADVANCED MARKETING/STUDENT STORE MANAGEMENT
MRS. ELAM/MRS. FABRITIUS
Advanced Marketing/Student Store Management are courses in which students apply marketing
and business concepts through classroom projects, DECA projects, and operation and
management of the student store.
As a part of the marketing program, it is strongly encouraged that students become members of
DECA, a national association of marketing students. The purpose of CHS DECA is to provide
members with classroom and community opportunities that develop deeper understanding of
marketing, leadership qualities, social awareness and a sense of responsibility to school and
community. In addition to the many activities tied to classroom curriculum, there are a wide
variety of social, leadership, educational and community activities available to DECA members.
Yearly dues of $20.00 are due by October 2. If this presents a financial burden, please contact us
for other arrangements.
UNITS OF STUDY
Through hands on application of concepts learned in marketing, students will gain experience in
the following areas:
Selling
Operations
 Process & Techniques
 Cash Register Operations
 Sales Demonstrations
 Obtain Food Handler’s Permit
Economics
 Learn store policies/procedures
 Principles of Supply/Demand
 Job Safety
 Economics Systems
Product Planning
 Relationship between government and
 Product Inventory
business
 Sales Forecasting
Market Research
 Ordering, Receiving, Stocking
 Market Identification and Analysis
Human Relations/Employability Skills
 Research Strategies and Techniques
 Interpersonal/Teamwork Skills
Promotion, Advertising and Display
 Supervise/Train other employees
 Create effective promotions
 Demonstrate professionalism with
 Select promotional media
suppliers on phone and in person
 Create and evaluate displays
Customer Service
 Visual Merchandising Strategies
 Provide customer service
Entrepreneurship
 Interpret store policies
 Business Plans
 In depth look at local business
STUDENT OUTCOMES
1. Students will develop knowledge about the organization of businesses in the free enterprise
system.
2. Students will develop leadership skills to promote productive and responsible personal
involvement in school, on the job, and in the community.
3. Students will develop effective organizational skills, including decision making, goal setting,
and prioritizing.
4. Students will acquire information and skills necessary for effective job search and will be given
the opportunity to explore careers in marketing.
5. Students will acquire knowledge and develop positive attitudes and habits which contribute to
safe working conditions in business.
INSTRUCTION and GRADING
Attendance:
 Just like in any job, attendance and punctuality are a must.
Work ethic/attitude: Students are expected to demonstrate the following at all times:
 positive attitude
 respect for coworkers and supervisors
 responsibility and initiative in completing tasks
Work performance:
 Students will periodically be evaluated on their work performance and given opportunities
for improvement
Class work:
 This is a project based class in which material is presented in a variety of ways: online text,
videos, guest speakers, assignments, classroom activities, presentations and discussions.
You will be given project options that interest you and at times you will work in teams.

A
A-
Your grade will be based on what you know and can do in Marketing (assessment of state
standards), as well as how actively you engage in class and demonstration of employability
skills in the Student Store.
92.5% – 100%
90% - 92.49%
B+
B
B-
86.5% - 89.99%
82.5% - 86.49%
80% - 82.49%
C+
C
C-
76.5% - 79.99%
72.5% - 76.49%
70% - 72.49%
D+ 66.5% - 69.99%
D 60% - 66.49%
F below 60%
ADVANCED MARKETING/STUDENT STORE MGT
GUARDIAN VERIFICATION FORM
I have read the course outline and expectations for Advanced Marketing/Student Store
Management. I understand the requirements of me as a Marketing Student and Store Employee
and that I may be removed from class at the end of Semester 1 for failing to meet these
requirements. I have also read and signed the attached Cougar Den Employee Contract.
_____________________________
Student Signature
_____________________________
Parent/Guardian Signature
_____________________________
Teacher Signature (Mrs. Elam/Mrs. Fabritius)