4.06 Market Research Worksheet
After reading your notes answer the following questions.
1. What is market research in your own words? Explain the 4 components that
make it up.
2. What 2 components make up secondary research?
3. What are internal sources?
4. What consists of external sources?
5. LIST AND DEFINE all of the sampling methods.
6. List all the components of PRIMARY Reseach.
7. What is QUALITATIVE and QUANTITATIVE reseach?
8. Explain the ADVANTAGES of the Purpose behind Market Research.
9. Explain the DISADVANTAGES of the Purpose behind Market Research.
10. In your words, How would a Small Business’ Market Research differ from a
Large Corporation? Would there be any similarities between the two? What do you
think would be the main difference? Why is Market Research so important for the
growth of a company?