Lesson 2.1
Sports & Entertainment
Marketing Defined
Copyright
© 2014 by Sports Career Consulting, LLC
What is SEM?
LESSON 2.1
"I'm tired of hearing about
money, money, money, money,
money. I just want to play the
game, drink Pepsi, wear Reebok.”
- NBA Star, Shaquille O'Neal
Copyright
© 2014 by Sports Career Consulting, LLC
What is SEM?
LESSON 2.1
What is Sports &
Entertainment Marketing?
To define Sports & Entertainment Marketing, you
must first understand the foundation of the term:

Marketing

Sports

Entertainment
Copyright
© 2014 by Sports Career Consulting, LLC
What is SEM?
LESSON 2.1
Marketing
Sports
The process of
developing,
promoting, and
distributing
products, or goods
and services to
satisfy customers’
needs and wants
Entertainment
A source of
diversion or
physical activity
engaged in for
pleasure
Copyright
© 2014 by Sports Career Consulting, LLC
Whatever
people are
willing to spend
their money
and spare time
viewing rather
than
participating
What is SEM?
LESSON 2.1
Leisure Time
It is the goal of the sports
and entertainment
marketer to provide a
product or service that
can satisfy the needs and
wants of those individuals
who choose to be
entertained during their
leisure time
Copyright
Leisure time is the
time available to
people when they
are not working or
assuming
responsibilities, often
times referred to as
“free time”
© 2014 by Sports Career Consulting, LLC
LESSON 2.1 REVIEW (ANSWERS)
What is SEM?
1)Define sports marketing and
entertainment marketing
Sports marketing is the act of using sports
as a platform to market products or
services and increase sales or the process
the of marketing and selling the sports
property itself
Entertainment marketing is the process of
developing, promoting, and distributing
products, or goods and services, to satisfy
customer’s needs and wants through
entertainment, or any diversion,
amusement, or method of occupying time
Copyright
© 2014 by Sports Career Consulting, LLC
What is SEM?
LESSON 2.1
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Copyright
© 2014 by Sports Career Consulting, LLC