Sound Devices: Using the sound of words to capture the audience’s attention
 ______________________
Example: repetition of consonant sounds at the beginning of words
 ______________________
Examples: word whose sound suggests its meaning
Making Comparisons: Helping your audience connect to your speech by comparing something in the speech to something the audience may have experienced
 ______________________ comparison between two things NOT using like or as
Example:
 ______________________
Example: comparison between two things using like or as
 ______________________
Example:
 ______________________
Example:
 ______________________
Example:
 ______________________
Example:
 ______________________
Example: reference to a well-known person, event, or work or literature giving human-like qualities to non-human things
A statement that emphasizes the contrast between two ideas
Successive clauses or sentences are similarly structured. deliberate exaggeration

Repetition: Helping your audience remember your speech by repeating key words or phrases
 ______________________
Example:
Repeating words or phrases for effect
 ______________________
Example: successive clauses that start with the same word
Using Questions: Engage your audience by asking questions to make them think about your ideas
 ______________________ question for which you do not expect an answer
Example:
 ______________________
Example: question raised and answered