2012-2013
COURSE TITLE:
Marketing Coop
PREREQUISITE:
Screening conference with instructor and Introduction to Business & Marketing is
recommended
DESCRIPTION:
This course enables students to hold and succeed in an entry-level job in marketing. The
course combines classroom instruction with supervised on-the job training in a local
marketing business. In this year of the program, students concentrate on developing
competencies needed by marketing workers in areas of human relations, communications,
advertising, display, operations, sales, and product & service technology. Students are
expected to stay employed throughout the school year in a teacher-approved marketing
related job. DECA, the student professional organization, is an integral part of this
course.
MAIN TOPICS:
Developing a career.
Enhancing communication skills.
Understanding economics.
Developing human relations.
Examining marketing and business.
Examining distribution.
Examining financing.
Managing marketing information.
Pricing and promoting products.
Developing product/service planning skills.
Understanding risk management.
Selling products and services.
Examining all aspects of industry.
CREDIT INFO:
This course is a two-credit elective required for a Standard or Advanced Studies
Diploma.
2012-2013
COURSE TITLE:
Advanced Marketing Coop
PREREQUISITE:
Marketing Coop
DESCRIPTION:
This course offers training in pre-management level skills and is designed for the student
who has a firm career interest in marketing. This course allows students to continue the
arrangement of combining classroom instruction with supervised on-the-job training in a
local marketing business. Instruction in this year of the program concentrates primarily
on the development of competencies in the areas of sales promotion, merchandising,
marketing research, and management. Entrepreneurship is an integral part of this class.
Students are expected to stay employed throughout the school year in a teacher-approved
marketing related job. DECA, the student professional organization, is an integral part of
this course.
MAIN TOPICS:
Developing a career.
Enhancing communication skills.
Understanding economics.
Developing human relations.
Examining marketing and business.
Developing marketing management skills.
Analyzing operations needs
.
Managing marketing information.
Developing product/service skills.
Promoting products and services.
Purchasing products and services.
Selling products and services.
Examining all aspects of industry.
CREDIT INFO:
This course is a two-credit elective required for the Advanced Studies or
Standard Diploma.
2012-2013
COURSE TITLE:
Sports, Entertainment, and Recreation Marketing
PREREQUISITE:
Introduction to Business and Marketing or instructor permission.
DESCRIPTION:
Sports, Entertainment, and Recreation Marketing is a course designed for students with
an interest in the sports, entertainment, and recreation industry. This unique and
innovative program explores all aspects of industry within each area. Students will focus
on the marketing of these major industry areas as well as the human relations and
management aspects within this industry.
MAIN TOPICS:
Understanding the importance of Sports, Entertainment, and Recreation Marketing.
Developing an overview of marketing practices within this industry.
Describing the economics of the industry.
Understanding the business structure and organization of Sports, Entertainment,
and Recreation Marketing.
Developing effective communication strategies.
Developing positive interpersonal relationships.
Understanding market research.
Describing the product planning and the promotional mix.
Employing sponsorship.
Developing a public relations/publicity program.
Exploring the forms and techniques of advertising
Developing a sales campaign.
Developing an idea/event.
Dealing with agents and personal managers.
Examining product licensing, concessions, and other on-site merchandising.
Investigating safety and security.
Developing job search skills.
Examining all aspects of industry.
CREDIT INFO:
This course is a one credit elective required for an Advanced Studies or Standard
Diploma.