Smart Consumer Spending Advanced Curriculum 2.6.6.G1 Planned Buying Process Prioritize Wants From Initial desire to buy To Satisfaction after the purchase Make the Purchase Conduct Research Spending Plan Evaluation © Take Charge Today – August 2013– Smart Consumer Spending – Slide 2 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Planned Buying Process Principles Essential consumer skill Ongoing cycle Apply it each time a purchase is made © Take Charge Today – August 2013– Smart Consumer Spending – Slide 3 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Durable vs. Consumable Goods Durable Consumable Does not quickly wear out Item is consumed in the present More expensive (typically) Less expensive (typically) Cell phone, automobile Food, fuel, cosmetics What are examples of durable and consumable goods? © Take Charge Today – August 2013– Smart Consumer Spending – Slide 4 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Applying the Planned Buying Process Durable Investing time typically results in greater satisfaction and is a positive financial management practice Consumable Process applies, but less time is spent © Take Charge Today – August 2013– Smart Consumer Spending – Slide 5 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Prioritize Wants Your present self impacts your future self Distinguishing between needs and wants results in Ability to prioritize spending decisions © Take Charge Today – August 2013– Smart Consumer Spending – Slide 6 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 When Prioritizing Wants Analyze the opportunity cost and trade-offs Examine the impact on your spending plan Consider personal and social factors influencing your choice How do personal and social factors influence individuals? © Take Charge Today – August 2013– Smart Consumer Spending – Slide 7 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Conduct Research Conducting research helps you… Identify the best option Be satisfied with the purchase © Take Charge Today – August 2013– Smart Consumer Spending – Slide 8 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Information Sources What are questions critical consumers ask? Product Reviews Seller Be a critical consumer! Appropriate Licenses © Take Charge Today – August 2013– Smart Consumer Spending – Slide 9 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona Consumer Reports 2.6.6.G1 Consider Purchasing Options Depending on the item, several options may exist: Used vs. New Store vs. Name Brand When to Purchase Where to Purchase Do-itYourself What are example of items available as used or store-brand? © Take Charge Today – August 2013– Smart Consumer Spending – Slide 10 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Consider Product Features What are product features of automobiles? Safety Ratings Hidden Costs Expected Durability Maintenance Required Warranties Environmental Impact © Take Charge Today – August 2013– Smart Consumer Spending – Slide 11 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Product Price Prices vary widely across sellers Different version of the same product may be available Rank features in order of importance Rank the priorities of different product features Determine which option provides the most desired features at the lowest cost Option 1: Option 2: Option 3: Price: Price: Price: Place a if the option includes that feature. © Take Charge Today – August 2013– Smart Consumer Spending – Slide 12 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Spending Plan Evaluation Before making the purchase, evaluate your spending plan: How will you pay for the item? Will this become a contractual expense? What is the trade-off to this purchase? What is the cost of ownership? What is an item you currently use that has a cost of ownership? © Take Charge Today – August 2013– Smart Consumer Spending – Slide 13 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Cost Per Use $100 prom dress Worn once Cost per use: $100 $100 pair of jeans $65 monthly gym membership Worn weekly for a year Visited 15 times per month Cost per use: Cost per use: $1.92 $4.33 How can cost per use influence purchasing decisions? © Take Charge Today – August 2013– Smart Consumer Spending – Slide 14 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Make the Purchase When making the purchase, be confident with the company and staff! Sales Personnel • Be comfortable with him/her • Prepare yourself in advance to negociate Seller • Make sure they are reputable • Ask about their refund, return or cancellation policies © Take Charge Today – August 2013– Smart Consumer Spending – Slide 15 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Online Purchases What are principles to making a safe online purchase? Online Purchase Use only secure sites Use a credit card (not a debit card) Review shipping and return policies Save documentation © Take Charge Today – August 2013– Smart Consumer Spending – Slide 16 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Redress Process of righting a wrong Evaluate sellers return policy If you are not satisfied with your purchase: Learn if there laws that protect consumers for the specific item © Take Charge Today – August 2013– Smart Consumer Spending – Slide 17 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona 2.6.6.G1 Summary The planned buying process should be used for all purchases The amount of time spent on this process will vary Consumers have a variety of product options Be a critical consumer to maximize satisfaction © Take Charge Today – August 2013– Smart Consumer Spending – Slide 18 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences Take Charge America Institute at the University of Arizona