Strategic Management
1 marzo 2016
1
COMPANY STRATEGY
The company strategy is composed of all the decisions and actions, past
or future, that define how the company interacts with the environment.
The goal is to achieve lasting success, obtainable on one hand by
creating economic value, and on the other by satisfying stakeholders.
2
CORPORATE STRATEGIC MODEL
Profit and
performance
Social
consensus
Commercial
consensus
Product system 1
Product system 2
3
CUSTOMER’S
NEED
2-3
CUSTOMER’S
NEED
end market
1-2
1-1
Opportunities for
collaboration and using
resources
1. RESOUCES & CAPABILITIES
2. ORGANIZED
3. TO RUN ACTIVITIES
CUSTOMER’S
NEED
WORK
CAPITAL
RAW MATERIALS
INSTITUTIONS
supply markets
CORPORATE STRATEGIC MODEL
DECISIONS
1. Corporate structure;
2. Resources and competencies;
3. End market;
4. Value proposition;
5. Remuneration and perspective;
6. Categories of social partners.
4
THE LEVELS OF CORPORATE STRATEGY
Meta-Strategy
Economicfinancial
strategy
CORPORATE
STRATEGY
BUSINESS
STRATEGY
(BU)
Organizational
strategy
Portfolio
strategy
Social
strategy
Competitive
strategy
Competitive
…..
strategy
Competitive
strategy
Business 1
Business 2
Business N
Supply strategy
Production
strategy
FUNCTIONAL
STRATEGY
Sales
strategy
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HOW TO MEASURE SUCCESS
SOCIAL
C O M P E T I TIVE
• EMPLOYEES (retention, turnover, absenteeism,
• Market share in VALUE
union disputes)
• Market share in VOLUME
• SUPPLIERS (average days for payment, length of
• Market share, RELATIVE
commercial relationships)
• Penetration levels in specific segments
• FINANCIAL BACKERS (debt, average cost of
• Premium Price
interest-paying debt, nature of financing)
• Brand Relevance
• GOV. & LOCAL COMMUNITY
INCOME
COST FLOWS
FLOWS
ECONOMIC
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