Main current and new trends in the dissemination of
statistical data in Brazil
20/06/2012
Main current and new trends in the
dissemination of statistical data in Brazil
• Dissemination:
 Before the advent of Internet
 After the Internet
• Dissemination trends:
 Widespread information
 Easy and simplified access
 Digital convergence
 Social networks
Before the advent of Internet
As a general rule, the dissemination of statistics used to
follow two different approaches:
• aimed at the general public: by means of
communications, resorting to press releases or press
conferences.
• aimed at the specialized public: by means of limited
runs of summary publications (Statistical Yearbooks,
Compendiums, etc.), and of printed reports bought in
bookshops or available in libraries.
Before the advent of Internet
As a result, the information dissemination process
used to end after the media broadcast and the
distribution of publications for public access.
After the Internet
The accelerated development of Information Technology
in the last few years revolutionized the way Statistical
Agencies interact with their users.
After the Internet
Access is immediate, allowing millions of users to find
information of their interest.
17,557,413
24,390,156
2002
12,203,054
2000
5,249,653
3,672,759
1998
2,640,000
1996
468,000
69,000
Evolution of access
to the IBGE website
(users)
2004
2006
2008
2010
Widespread information
• IBGE, as the official statistical agency of Brazil,
adopts as a policy the full dissemination of its production
to society.
• Its website is the main communication channel
between IBGE and users.
Widespread information
• As an institutional decision, all survey results and
disseminated products are available to society on the
web page, for free.
• IBGE only charges for specialized tabulation services,
publications which are printed or made available in CDs,
DVDs and pen drives, with the single purpose of
covering minimum costs of production.
Easy and simplified access
• IBGE makes information available in different medias,
formats and languages, so as to reach each segment of
the public.
• Among its users are researchers and scholars,
governmental institutions, private companies, as well as
youngsters and children.
Easy and simplified access
• Countries@, States@ and Cities@ are good
examples of channels which gather a great quantity of
information and can be easily used by any kind of
person.
Easy and simplified access
• There are also thematic channels, such as IBGE Teen
and IBGE 7 a 12, in which the information conveyed is
adapted for the 13 to 19 and 7 to 12 age groups,
respectively.
Easy and simplified access
• IBGE also develops tools and applications to help
users find, in a fast and practical way, the information
they need. Additionally, it provides users with several
functions so that different pieces of information can be
compared or transformed into graphs and cartograms,
for example.
Easy and simplified access
• Another purpose of these tools and applications is to
facilitate the understanding of the content being
exposed.
• This way, nowadays, we are focused on making
statistics more understandable to the general public.
Digital convergence
• IBGE considers digital convergence as an opportunity
to adjust the same piece of information to the different
devices users might resort to.
• The location and use of information must be based on
the concepts of usability and practicalness, regardless
of the device chosen.
Social networks
IBGE has been using social networks as a way to:
enhance the utility of the information produced by it;
reach several segments of the public; and strengthen its
institutional image.
It is on twitter in the address @IBGEcomunica.
Soon it will be on Facebook.
Social networks
• The institutional purpose with the use of twitter is to
expand the Press Room section available on the IBGE
website, delivering, this way, concise information to the
media and to society. Another aim is to keep IBGE in line
with the growing speed of scientific information
dissemination, each day closer to “real time”.
• Number of followers on 06/14/2012: 15,950.
• An average of 10 posts per day and
of 300 posts per month.
• The @IBGEcomunica posts always
have a link to the IBGE website.
Social networks
• The tweets which inform about survey release dates
draw the attention from the media and society.
• The retweet of articles broadcast about IBGE and
its surveys promotes the ongoing spread of
information and contributes to a good relationship
with the media.
www.ibge.gov.br