J255 / Media Literacy & Civic Values / Wiesinger / Spring 2016
EXAM #1 STUDY GUIDE
Format
Matching – 40 percent
Short answer – 60 percent
Weight
This exam comprises 25 percent of your final grade
______________________________
Where to focus your studying efforts…
BlackBoard Learn (in schedule order)
Chapter 1, "The Evolution of Contemporary Media," Personalization Nation
(Characteristics of legacy and digital media, what do readers want,
four waves)
Chapter 2, "The Medium is the Mass-age"
("the medium is the message"; hot & cool media)
Chapter 4, "The Web as a Collaborative Tool"
(Tim's dream; how he says we'll get there; walled gardens)
Chapter 5, "We're Not Here"
(Post-Information Age, Deceptive Effects of Digital Living)
Chapter 6, "Digital Identity" (sock puppets)
Chapter 9, "Social Movements," pp. 4-7 (collective vs. connective action)
Chapter 13, "Can't Put the Genie Back in the Bottle" (the three scenarios)
Online Readings
A greater threat to U.S. than terrorism
Welcome to hell: Google vs. Apple and The slow death of the Web
Lecture:
Jan. 28 & Feb. 2 – Media trends (legacy media’s initial response to online)
Feb. 4 – Technology’s Impact on Journalism
(including legacy vs. digital media; “Four Waves of Online
Journalism” and three characteristics of Web 2.0)
Feb. 9 – Post-information age, deceptive effects of digital living
Feb. 11 – Social movements
(collective/connective action; cyberterrorism vs. cyberwarfare)
Feb. 16 – Marshall McLuhan
(Characteristics and examples of hot / cool media)
Feb. 18 – Three scenarios for technology and democracy
Feb. 25 – Basic understanding of goals, purpose behind WWW
March 1 & 3 – Conceptions of community (focus on media consumption)
Terminology from reading and lecture:
Legacy media
Digital media
Click wrap
Browse wrap
Shovelware
Crowdsourcing
Characteristics of Web 2.0
Asynchronous communication
Synchronous communication
Time shifting
“The Daily Me”
Cloud computing
Disneyland Effect
Artifical Crocodile Effect
Popularity Effect
Sockpuppets
Collective action
Connective action
Cyberterrorism
Cyberwarfare
Marshall McLuhan
Hot Media
Cool Media
Tim Berners-Lee
Semantic Web
Intercreativity
Walled garden
Four ways to achieve Tim’s Dream
Pangloss Scenario
Pandora Scenario
Jeffersonian Scenario