Company Name/Logo Name of Founder/Owner MGT 487 May 2014 Overview • Brief explanation of your product or service • Key points that will be covered in the presentation (including possible outcomes, e.g., business, societal, financial) The Problem • Explain the problem to be solved • Validate the problem via research what do potential customers think? what do experts think? • How big is the problem? The Solution • Present your business as the solution to the problem for customers • How does your business provide a solution the situation • How can you erect barriers to entry so that others do/can not copy your solution Technology • Describe technology or unique aspects of your product or service (if appropriate) • Intellectual property (that can lead to a patent or copyright) Opportunity and Target Market • Define your target market (including market trends) • Size of your target market • Projected sales (3 years) • Projected market share Competition • Discuss current and/or potential competitors • Identify strengths or core competencies that lead to your sustainable competitive advantage • Your Value Proposition Marketing and Sales • Describe your marketing strategy • Describe your pricing strategy • Discuss your sales process what motivates people to buy how do make customers aware how do your reach customers Management Team • What form of business organization? Why? • Describe the management team (e.g., background, expertise, etc.) • Gaps in management team • Is there a Board of Directors? If so, who? Financial Projections • Summary of start-up costs • Summary of income/revenue and expenses projections (3 years) • Any cash flow issues?