Magazine Analysis
Select a magazine and check in Writer’s Market for details about the magazine: its
market and what the magazine wants in a story. Get one or more copies of the
magazines(s) you want to publish in and read the masthead. From both sources (Writer’s
Market and the magazine(s) list the following:
Name of Magazine
Postal address
Email address
Name of Managing Editor
Email address
Telephone number
Circulation
Frequency of Issue
Number of pages
Each magazine’s date
Stylesheet availability
Audience
Specialty
General Circulation
Corporate
Trade
Other (what?)
Stories
Number of stories
Main story topic
Secondary story topic
Other stories
Number of Stories
Staff written
Freelance written
Number of standing-head stories
Story Length in Words
Maximum
Minimum
Average
Columns … Blogs
Staff written
Freelance written
Editor written
Standing-head
Letters from Readers
How many?
Art
Photographs
How many?
General information
Line drawings
How many?
Other
What?
Advertising
Number of pages
What product(s)?
Classified
Copy Requirements
Paper
CD
Both
E-mail attachment
SASE (Self-Addressed Stamped
Envelope)
Anything unusual about the
magazine(s)