ANNUAL REPORT
2011-12
Department Name:
Career Development Center
Location:
Houchens Building LL03/04
Phone Number:
502.852.6701
Web Site:
www.louisville.edu/career
Director’s Name:
Leslye Erickson
Number of Staff:
Your numbers should reflect
those staff who worked a
majority of the 2011-12
academic year
Staff Diversity:
Your numbers should reflect
those staff who worked a
majority of the 2011-12
academic year
Staff with Disabilities:
Your numbers should reflect
those staff who worked a
majority of the 2011-12
academic year
A. Mission:
GENDER
A/PI
Staff Type
No.
Full-time Professional/Classified Staff:
Part-time Professional/Classified Staff:
Graduate Assistants:
Student Staff on Payroll:
Student Interns:
Practicum Students:
Volunteers:
TOTAL:
8
1
2
2
1
AI/AN
BLACK
HISPANIC
14
WHITE
FEMALE
4
7
MALE
1
2
TOTAL:
5
9
GENDER
No. of Staff
FEMALE
9
MALE
5
TOTAL:
14
OTHER
TOTAL:
14
Please include the most recent version of your department’s mission statement.
The Career Development Center must support the mission, academic programs and advancement of the institution.
Within this context, the primary purpose of the Career Development Center is to assist students and alumni in
developing, evaluating, and/or implementing career, education and employment decisions.
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B. Department Overview:
Please include a three to six sentence narrative that captures the essence of your
department’s services, programs and activities.
The UofL Career Development Center operates as a centralized career center consisting of a
main office with satellites to all schools and colleges of the University, with the exception of the
Business School, which operates their own career center and The School of Engineering, which
manages their own Co- Op program. A career coach is assigned to work with the students, staff
and faculty of each of the schools within the university. Their role is to provide self-exploration,
career exploration, experiential education, job search, employer development and graduate
school exploration guidance and resources to their assigned school or college.
C. Strategic Goals (11-12) &
Major Accomplishments:
Please list your department’s strategic goals from this past year and address the
progress towards achieving each goal and/or major accomplishments and activities with
respect to each goal.
GOALS
MAJOR ACCOMPLISHMENTS & ACTIVITIES
·
Create and populate a Resource Library
Tab on Webpage
GOAL #1:
·
Shift student focus to career exploration
phase of career development process
Make all workshops available on-line
·
Expand Career Spotlights into all colleges
at the rate of three per semester, each focusing
on a different major using alumni as presenters
·
Create process to identify and target
major changing students and students at
academic risk
·
Increase student awareness of Symplicity,
increase # student registrants and resumes
uploaded.
·
Increase number of grad school prep
workshops
·
Create new tab for Alumni
GOAL #2:
·
Provide additional resources on webpage
specific to alumni
Shift employer development focus to
increase use of and connection to alumni
for all programming efforts
·
Create and Implement Alumni Career
Mentoring Program
·
Offer Job Search Workshops for Alumni
in support of Alumni Office Programming
·
Offer Networking Nights program in
support of Alumni Office Programming
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·
Expand On-campus Employment
Program
GOAL #3:
·
Increase communication with target
groups concerning all initiatives
·
Assigned Career Coach will routinely
attend and report at college/school faculty
meetings
·
Increase outreach (communication) to
students
·
Increase outreach (communication) to
staff (academic advisors) and faculty and
Deans
·
Increase outreach (communication) to
alumni
Increase
communication/marketing/advertising
with students, staff, faculty,
administration
·
Use I drive to share marketing plan and
all associated publications, flyer, documents,
forms
·
Create per event marketing plan
·
Create event marketing request form
·
Create office logo/header to be used on
webpage and all office publications
·
Create and manage a coordinated
facebook, linkedIn an Twitter plan
·
Standardize and make available on-line
one comprehensive document for each career
development topic (Career Planning Overview,
Resume Writing, Coverletter Writing,
Interviewing)
GOAL #4:
Increase quality of general on-line
resources and school/college specific online resources
·
Coordinate all internal and external
calendars to advertise upcoming career events
Launch Interfolio to students and faculty in the
fall
·
Launch Interview Stream to students and
faculty in the fall
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·
Make all workshops available on-line
·
Review entire website for broken links,
errors or the need for updated information,
navigation issues
·
Create webpage tabs for Alumni, Parents,
Resource Library and change how we use the
calendar tab
·
Improve webpage info for faculty
·
Use staff to research subject areas for
Resource Library Tab
·
Cancel Vault
·
Post on the web the results of our
GOAL #5:
graduate follow-up data collected through
Collect and share better documentation of senior surveys
the worth of our work
·
Collect program evaluation feedback for
presentations, workshops, career spotlights,
events etc. and develop process for analysis of
feedback
·
Begin CDF training program
Goal #6
·
Revise Career Coach Goals to encompass
new focus – meet with each coach to complete
revision and discuss how this will affect their
school/college
·
Schedule Office Clean Up Day in
preparation for Fall
Staff Development
·
Staff Retreat to kick of fall semester and
welcome new GA
·
Introduce staff and train on the use all
newly added on-line resources/tools
·
Improve the consistency with which staff
use simplicity to record student appointment
notes
Please add more space for goals as your department’s activities warrant.
D. Points of Pride (2011-12):
Short Title
Please list three to five ‘points of pride’ for your department from the past year. This can
include initiatives, programs or recognitions.
Description
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Cards Career Navigator
Interview Stream Launch –
Mock Interview Progam
Big East Virtual Career Fair
CDC Resources
CDC Web Page Re-design
Created idea for Cards Career Navigator and began the design of the
freshman program initiative
Continue to grow and expand our ability of conducting mass mock
interviews with students with the introduction of Interview Stream – an
on line practice interview module
Participated in the first ever Big East Virtual Career Fair with over 600
uofl student/alumni participants
All staff created a comprehensive listing of resources for students in
their major and posted information on-line for student/alumni use
Completely Reinvented the CDC Webpage to include information for
students, alumni, faculty, staff, parents
Please add more space for additional points of pride as warranted. .
E. Collaborative Efforts:
Short Title
Cards Career Navigator
Interview Stream Launch –
Mock Interview Progam
Big East Virtual Career Fair
Please describe any initiatives, programs or activities that your department has
collaborated with one or more other University and/or community partners.
Description
Working in collaboration with Academic Advising created idea for Cards
Career Navigator and began the design of the freshman program
initiative
Working in collaboration with Engineering and Nursing and the
Education continued to grow and expand our ability of conducting mass
mock interviews with students with the introduction of Interview Stream –
an on line practice interview module
Participated in the first ever Big East Virtual Career Fair with over 600
uofl student/alumni participants
Please add more space for collaborative efforts as your department’s activities warrant.
F. Continuous Improvement:
Please list areas which have been cited (either through formal or informal assessment
and evaluation) as requiring additional attention.
1. Cite a SINGLE area,
program, service or function
that was identified through a
formal assessment (i.e.:
focus group, survey,
tracking, etc.) as needing
improvement or warranting
additional attention.
To date we have not done a formal assessment of the Career Development Center .
Assessment has been delayed to give the newly re-created center a chance to become
established given that it is only 4 years old (officially opened with a full staff Jan 2008)
and then experienced a major set back (August 2009) due to a flood.
2. Which assessment
mechanism(s) (i.e.: focus
group, survey, tracking, etc.)
assisted your department in
identifying the need for
improvement?
3. Specifically, what did the
assessment’s findings reflect
that resulted in
enhancements to this area,
program, service or
function?
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4. What has your department
done/plan to do to address
this area, program, service
or function? Please be as
specific as possible.
G. Diversity & Inclusion:
Please describe any initiatives, programs or activities that your department undertook
that supported diversity and inclusion
Short Title
Cardinal Covenant
Porter Scholars
Description
Specialized Retention Program for economically disadvantage students.
Career Development Center provided individualized career assessments
and interpretations for all incoming cardinal covenant students.
Specialized Retention Program for African American students. Career
Development Center provided individualized career assessments and
interpretations for all incoming Porter Scholar students.
Please add more space as needed.
H. Professional Development:
Please describe professional development activities your staff participated during
2011/12 (i.e.: committee work, recognition, leadership roles, conference attendance
and/or presenting at a conference).
Matt Real
Professional Development Committee
ACPA C3
Big East Career Fair Consortium
Debra Mayberry
Financial Literacy Committee Member - University of Louisville
(I currently represent the Career Development Center annually on this committee)
African American Alumni Council
James Brown
Great Places to Work Initiative-Professional Development Committee
Cardinal Newspaper Advisory Board
Student Affairs Professional Development Commission on Diversity & Racial Equality (CODRE)-Chairman Student
Engagement Committee and then became Chair of CODRE
Department of Public Safety Advisory-Vice Chair
Shaun Rayhill
Professional Development Committee
Becky Clark
Family Weekend Planning Committee - ongoing (meets monthly April through September depending on when the weekend is
scheduled
Orientation Advisory Committee - ongoing (meets monthly beginning November through May)
Welcome Weekend Advisory Committee - ongoing (meets 3 or 4 times per year) Persistence to Graduation Committee - ongoing will end at some point but not sure when) - has been meeting 3 or 4 times per
year-University Assessment Committee - ongoing meets 4 times per year
Undergraduate Council - ongoing scheduled monthly but actually meets only about 6 months per year depending on need
Leslye Erickson
ACPA C3
Big East Career Consortium
Persistence to Graduation Committee
Director, Multicultural Center Search Committee
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J. Strategic Goals (2012-13):
GOAL #1:
Please list your department’s strategic goals for the coming year and address efforts to
be made towards achieving each goal. NOTE: Goals should be specific, measurable,
attainable, realistic and timely.
1) What: Increase employer awareness of our graduates’ capabilities and
participation in on-campus recruiting, career fairs, job postings,
advertising possibilities and information presentations.
Why:To offer our students and alumni more and a broader selection of parttime, full-time, coop and internship employment opportunities at UofL.
Increase outreach/employer development
 strategically use our students, staff, faculty, facebook, linkedin,
professional associations and our alumni connection to develop new
employer contacts ER
 Create and implement an employer development plan for each
school/college
 Expand On-campus Employment Program (FWS and Part-Time On
Campus)
 Actively market Cards Career Link to students
 Actively market Cards Career Link to employers
 Actively solicit alumni to participate in Career Fairs, mock interviews,
career spotlights, etiquette dinner, cards career link Everyone
 Create and manage a coordinated linkedin account
 Coordinate all internal and external calendars to advertise upcoming
career events
 Host first virtual career fair
 Host two part-time fairs
 Host fall graduate school fair
Expand Alumni Career Services Program as a way to indirectly increase
employer outreach/development
 Provide additional resources on webpage specific to alumni
 Create and Implement Alumni Career Mentoring Program
 Offer “Job Search Workshops” for Alumni in support of Alumni Office
Programming in Louisville and across the country
 Offer “Networking Nights” program in support of Alumni Office
Programming
 Offer “Etiquette Dinner” in collaboration with the Alumni office
targeting on seniors
Work with Alumni office to target seniors and offer the Successful Senior Seminar
What: Increase student awareness and use of the programs and services
GOAL #2:
offered by the Career Development Center.
Why: Because it is the responsibility of the Career Development Center to
ensure that students are informed about career development, to teach
career management skills and to provide part-time, full-time and coop and
internship opportunities for UofL students and alumni
Shift delivery of student services to focus on career exploration phase of
career development process in support of Flight Plan initiative
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GOAL #3:
Create Orientation Presentation with orientation to CD Process as
main message
Deliver orientation presentation to all incoming freshmen
Evaluate orientation presentation and update for next year
Migrate CDC appointment process from outlook to grades first
CDC Career Coaches will use grades first to record all counseling
notes
Career Coaches meet with all freshmen students to review CCN
results and ensure their interests, skills and values are in line with
their choice of major and career goals
Offer Career Decision Making course through Arts and Sciences
Career Coaches work with Gen 101 classes in their areas to
offer/include a class on career decision making/choosing a major
Create process in support of academic advising to identify and target
major changing students and students at academic risk
Create second year presentation with focus on experiential education
Create process with academic advising to ensure all students will
view second year presentation
Increase student awareness of Cards Career Navigator and Cards
Career Link
Increase # student registrants and resumes uploaded
Obtain student record access, grades first for career coaches
Increase number of graduate student career presentations
Create and manage a coordinated facebook account
Support majors fair
Offer and Team Teach with A&S Advisors Gen 201, 202
Establish Office Walk-in Hours
Establish Office Tabling Initiative
What: Increase faculty and staff awareness of the Career Services Office
Why: Because faculty and staff are one of the best source of student
referrals to the Career Development Center
.
 Expand On-campus Employment Program (FWS and Part-Time On
Campus)
 Increase communication with on-campus staff target groups
concerning all initiatives
 Assigned Career Coach will routinely attend and report at
college/school faculty meetings
GOAL #4:
What: Improve job related knowledge and skills of all staff with special
emphasis on improving technology skills
Why: Because there is a direct correlation between staff knowledge, their
skill level and their ability to provide quality career advisement to the
students and alumni of UofL.
Page 8 of 12
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GOAL #5:
Begin CDF training program
Revise Career Coach Goals to encompass new focus – meet with
each coach to complete revision and discuss how this will affect their
school/college
Staff Retreat to kick of fall semester and welcome new GA’s
Introduce staff and train on the use all newly added on-line
resources/tools
What: Improve data collection on career program/services and outcomes
Why: To benchmark program/service participation levels and effectiveness.
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Goal # 6
Post on the web the results of our graduate follow-up data collected
through senior surveys
Collect program evaluation feedback for presentations, workshops,
career spotlights, events etc. and develop process for analysis of
feedback
Create and implement pre and post appointment career
decision/satisfaction assessment for all freshmen CCN appointments
Routinize monthly report process for all staff
What: Document all related policies and procedures relative to new
service model
Why: To create and maintain a document for all staff use that outlines office
policy and procedure and there by governs our consistent and fair business
is conduct.
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Goal # 7
Revise policy and procedure document with emphasis on Budget
management, front desk processes, appointment scheduling, Cards
Career Navigator, Grades First
What: Increase technology (print, audio, video, computer and internet)
resources available and used by students, employers and staff.
Why: Because the ability to utilize a variety of technology resources is a
critical career management tool for todays’ students and alumni
Expand Awareness of and Use of On-line Services and Resources
 Launch Interfolio to students and faculty in the fall
 Launch Interview Stream to students and faculty in the fall
 Launch Job Choices as our premiere on-line resource in the fall
 Re -Launch Overnight Resume Review
 Make all workshops available on-line
 Review entire website for broken links, errors or the need for updated
information, navigation issues
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Goal # 8
Begin process for migrating webpage to plone 4
Utilize Symplicity to host first Virtual Career Fair
Use staff to research/update subject areas for Resource Library Tab
Re-design webpage within new plone system and with sensitivity to
increased student use of on-line services – create virtual career
center concept – map layout to flight plan
Work with all indentified key departments to link webpages and
resources
What: Improve office facilities
Why: Because an attractive, corporate setting will improve the recruiting
experience of our corporate customers and expose students to an
environment like what they will experience when employed in a professional
setting and because they did not exist.
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Schedule Office Clean Up Day in the Fall and one in the Spring
Please add more space for goals as your department’s activities warrant.
K. Learning Outcomes:
List your department’s 2011-12 programs, activities or initiatives that were designed to
support the Divisional Learning Outcomes listed below.
1.
1. Division of Student Affairs
Learning Outcomes
2.
3.
4.
2. Identify programs, services
and activities planned to
address these outcomes:
3. How did you plan to
measure attainment towards
the outcomes listed above?
Students will learn to be responsible global citizens. This will be
demonstrated through service to campus, community, and others.
Students will learn about campus services and activities supporting
their retention and graduation. This will be demonstrated through
student's knowledge of campus services, personal development
opportunities, and increased utilization of campus services and
activities.
Students will learn Cardinal traditions and develop a sense of purpose.
This will be demonstrated by familiarity of campus traditions and
increased participation in campus signature events and ceremonies.
Students will learn critical thinking skills. This will be demonstrated
through RSO training, SGA retreats, leadership skills training, and
Engage Lead Serve Board etc.
2… Cards Career Navigator –through assisting students to make the
connection between their academic areas of study, their major and their
career choice, we will improve retention.
1…
2… Pre and Post- test assessments of their career direction/satisfaction,
increase in retention rates measured over a period of time (many factors will
contribute to this simultaneously)
3…
Page 10 of 12
L. Community Service and
Civic Engagement Activities:
List community service or civic engagement initiatives, programs or activities your
department undertook during 2011-12
Short Title
Description
None to date
M. Assessment Planning:
1…Continue to collect and report monthly staff reports
List assessment activities
planned for 2012-13.
2…Continue to collect and report monthly performance metrics
Post on the web the results of our graduate follow-up data
collected through senior surveys
3…
4…Collect program evaluation feedback for presentations,
workshops, career spotlights, events etc. and develop process for
analysis of feedback
5…Create and implement pre and post appointment career
decision/satisfaction assessment for all freshmen CCN
appointments
N. Issues and Challenges:
1… Trying to do more with a shrinking and already inadequate budget.
List issues or challenges you
anticipate your department
addressing in 2012-13.
2… Trying to deliver on our Cards Career Navigator Program, which we know
will cause demand for services to outgrow our staff capabilities by year two of
it’s implementation.
3…
O. Department Scholarships
1… none to date
Please list any student
scholarships provided by your
department during 2011/2012
2…
3…
Please Attached These Additional Materials to Your Report
P. Performance Metrics
Please attach your updated Performance Metrics for 2011-12. Additions welcome.
Q. Organizational Chart
Please provide an up to date organizational chart for your department (electronically in
whatever form you prefer).
S. Staff List
Please provide an electronic list of student staff who were employed by your department
this year that includes their UofL ID number. This can be generated by PeopleSoft.
Page 11 of 12
Please submit this annual report by Tuesday, July 31, 2012.
Page 12 of 12