SPN 367P (47395) & LAS 322 (40550) Fall 2014

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SPN 367P (47395) & LAS 322 (40550)

Fall 2014

TTH 9:30 – 11:00 MEZ 2.118

Business in Hispanic Life and Culture

Instructor:

Office:

Telephone:

Office Hours:

E-mail:

Internet:

A. Description

Orlando R. Kelm

Mezes 4.146

232-4534

TTH 11:00 – 12:30 orkelm@austin.utexas.edu

http://orlandokelm.wordpress.com/

The purpose of this course is to provide students with practical skills to identify and analyze the cultural issues that come up in interactions between North Americans and

Latin Americans, both in professional as well as social situations. The course begins by presenting theoretical models of inter-cultural communication: David Victor’s LESCANT model, Hofstede’s Cultural Dimensions, and Hampden-Turner & Trompenaars’ Cultural

Dilemmas. Students learn to analyze the cultural aspects of Latin American / North

American interactions and current events using these models as a foundation. Assigned work includes a LESCANT photo database, blog entries related to the cultural topics, group analysis and presentation of case studies that represent the cultural issues.

Note: This course carries the Global Cultures flag. Global Cultures courses are designed to increase your familiarity with cultural groups outside the United States. You should therefore expect a substantial portion of your grade to come from assignments covering the practices, beliefs, and histories of at least one non-U.S. cultural group, past or present.

B. Course Materials

Required Materials

Kelm, Orlando R. Course Blog, “Cultural Aspects of Business”: http://kelmcultural.wordpress.com/

Kelm, Orlando R. “Cultural Interviews with Latin American & Spanish Executives” http://www.laits.utexas.edu/laexec/laexec.html

Recommended Books

(Note: All course materials will be available on the course blog. The following books serve for those who would like to have more background information on the subject of dilemma theory as it relates to intercultural communication.)

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Hampden-Turner, Charles & Fons Trompenaars. 2000. Building Cross-Cultural

Competence: How To Create Wealth From Conflicting Values. New Haven: Yale

University Press. (BCCC)

Trompenaars, Fons & Charles Hampden-Turner. 2012. Riding the Waves of Culture:

Understanding Diversity in Global Business. 3rd Edition. New York: McGraw Hill

C. Course Schedule

August

Week 1

Thursday, 28

Introduction to course blog

Assessing Business Culture: Models

1. David Victor’s LESCANT Model

LESCANT Español: http://kelmcultural.wordpress.com/modelode-lescant-de-david-victor-espanol/

2. Hampden-Turner & Trompenaars’ Cultural Dilemmas

Homepage: http://www.thtconsulting.com/

Homepage: http://www.cultureforbusiness.com/

Week 2

3. Geert Hofstede Cultural Dimensions

Homepage: http://www.geert-hofstede.com/

Cultural Interviews with Latin American Executives

Executive Summaries

September

Tuesday, 02

LESCANT: Language, Environment

Thursday, 04

LESCANT: Social Organization, Context

Week 3

Tuesday, 09

LESCANT: Authority, Non-Verbal, Time

Thursday, 11

Assignment: Analysis of Latin America #1 – (Using LESCANT as a guide)

Week 4

February

Tuesday, 16

Assignment: This week in Latin America #1 (Using LESCANT as a guide)

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Thursday, 18

Intercultural Development Inventory Assessment

Optional Assignment: Complete the IDI Assessment and schedule a review appointment

Week 5

Tuesday, 23

Cultural Interviews with Latin American and Spanish Executives

Spain Interviews, 1-6

URL: http://www.laits.utexas.edu/laexec/laexec.html

Assignment: Executive Summary #1

Thursday, 25

HT&T’s Cultural Dilemma 1: Universalism vs. Particularism

BCCC, pg. 13-67

Videos 1 and 2: High Noon, Les Miserables

Week 6

Tuesday, 30

Cultural Interviews with Latin American and Spanish Executives

Spain Interviews, 7-13

URL: http://www.laits.utexas.edu/laexec/laexec.html

Assignment: Executive Summary #2

October

Thursday, 02

HT&T’s Cultural Dilemma 2: Individualism vs. Communitarianism

BCCC, pg. 68-122

Videos 3 and 4 : Casablanca, Ikiru

Week 7

Tuesday, 07

Cultural Interviews with Latin American and Spanish Executives

Negotiation 1-6

URL: http://www.laits.utexas.edu/laexec/laexec.html

Assignment: Executive Summary #3

Thursday, 09

HT&T’s Cultural Dilemma 3: Specific vs. Diffuse

BCCC, pg. 123-188

Videos 5 and 6 : Scarlet Letter, The Apartment

Week 8

Tuesday, 14

Cultural Interviews with Latin American and Spanish Executives

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Negotiation 7-13

URL: http://www.laits.utexas.edu/laexec/laexec.html

Assignment: Executive Summary #4

Thursday, 16

HT&T’s Cultural Dilemma 4: Achieved vs. Ascribed

BCCC, pg. 189-233

Videos 7 and 8: My Fair Lady, Tengoku to Jigoku

Week 9

Tuesday, 21

Assignment: This week in Latin America #2 (Using HT&T as a guide)

Thursday, 23

HT&T’s Cultural Dilemma 5: Inner vs. Outer

BCCC, pg. 234-294

Videos 9 and 10 : The Seventh Seal, The Ballad of Narayama

Week 10

Tuesday, 28

Cultural Interviews with Latin American and Spanish Executives

Language 1-6

URL: http://www.laits.utexas.edu/laexec/laexec.html

Assignment: Executive Summary #5

Thursday, 30

HT&T’s Cultural Dilemma 6: Sequential vs. Synchronous Time

BCCC, pg. 295-343

Videos 11 and 12: Groundhog Day, Shall we dansu?

Week 11

November

Tuesday, 04

Assignment: Analysis of Latin America #2 – (Using HT&T as a guide)

Thursday, 06

Assignment: Analysis of Latin America #2 – (Using HT&T as a guide)

Week 12

Tuesday, 11

Cultural Interviews with Latin American and Spanish Executives

Social Situations 1-10

URL: http://www.laits.utexas.edu/laexec/laexec.html

Assignment: Executive Summary #6

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Thursday, 13

Hofstede’s Power Distance Index (PDI) for Latin America

Hofstede’s Individualism Index (IDV) for Latin America Cultural Interviews with

Hofstede’s Masculine Index (MAS) for Latin America

Week 13

Tuesday, 18

Latin American and Spanish Executives

Time and Schedules 1-6

URL: http://www.laits.utexas.edu/laexec/laexec.html

Assignment: Executive Summary #7

Thursday, 20

Note: ACTFL San Antonio

Week 14

Tuesday, 25

Hofstede’s Uncertainty Avoidance Index (UAI) for Latin America

Hofstede’s Long-Term Orientation Index (LTO) for Latin America

Hofstede’s Pragmatic-Normative Index

Hofstede’s Indulgence-Restraint Index

Thursday, 27

Note: Thanksgiving Holiday

Week 15

December

Tuesday, 02

Assignment: Analysis of Latin America #3 – (Using Hofstede as a guide)

Thursday, 04

Assignment: This week in Latin America #3 (Using Hofstede as a guide)

Note 1: There is no final exam for this course.

D. Analysis of Latin America

There are three days when students are required to provide a cultural analysis of Latin

America, using the three theoretical models: LESCANT Model, Hampden-Turner &

Trompenaars Dilemma Theory, or Hofstede’s Cultural Dimensions. Building from the examples that we will review in class (e.g., Spanish-language commercials, websites, photos), prepare a 15-minute oral presentation that demonstrates cultural differences between North and Latin America.

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Note: It is not enough to just show multimedia in class. Presentations should demonstrate cultural issues, within the context of the theoretical models.

Points: 25 points each x 3 = 75

E. Executive Summaries: Cultural Interviews with Latin American and

Spanish Executives

There are 7 days when we discuss some of the video clips that make up the cultural interviews. In preparation for this discussion, students write a one-page executive summary (in Spanish) of how the comments in the interviews relate to features of Victor's

LESCANT model, Hofstede’s Cultural Dimensions, or Hampden-Turner & Trompenaars'

Cultural Dilemmas. Each executive summary is worth 25 points. The summary should contain the following features:

Introduction : One paragraph that describes and summarizes the major cultural issues that are most salient or important to you. This should include aspects that seem most different from those norms found in US culture.

Statement of the Cultural Conflict : A specific statement of the cultural conflict (usually not more than two or three sentences).

Analysis : Your analysis of the critical cultural issues.

Recommendations : Based on your analysis, provide recommendations or alternative solutions on how to deal with these cultural issues.

Points: 25 points each x 7 = 175

Points are based on the following rubric:

Ex. Sum.

Follows

Outline

(1-3 pts)

Identifies

Cultural

Conflict

(1-6 pts)

Uses Theory for Analysis

(1-6 pts)

3pts. Includes all 4 required parts

2pts. Includes all parts, but they are hard to identify

1pt. Does not follow required outline

5-6pts. Clear focus on cultural conflict and relates to topic

3-4pts. Attempts to identify cultural conflict, but not well applied

1-2pts. Excludes specific cultural conflict

5-6pts. Appr. application of theory

3-4pts. Mentions theory, but not well applied.

1-2pts. Excludes theoretical application

Recommendation

(1-6 pts)

5-6pts. Appropriate and feasible recommendation

3-4pts.

Recommendation, but stating the obvious or not applicable

1-2pts. Excludes recommendation

Details

(1-4 pts)

1pt. Adheres to size limit

1pt. Turns in assignment on time

1pt. Ex Sum written in

Spanish

1pt. Grammar and vocabulary do not distract

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F. This week in Latin America

There are three days when students are required to choose a current event from Latin

America. Write an executive summary (see instructions above) that includes an analysis of the cultural issues that are present and a specific recommendation of what to do in such situations. In each assignment you will be asked to focus your analysis either on the

LESCANT Model, Hampden-Turner & Trompenaars Theory, or Hofstede’s Cultural

Dimensions. Each executive summary is worth 25 points.

Points: 25 points each x 3 = 75

G. Attendance

Attendance at each class session is mandatory. Each student starts the semester with 25 points for attendance. Each absence reduces the total by 5 points. Absences due to representation and participation in university sponsored activities or religious holidays need to be approved beforehand. Absences related to illness and family emergencies require documentation (e.g., doctor’s note, obituary, etc.) No points are reduced with the approval or documentation.

H. Grading

The final grade is based on the percentage of total points earned (A = 94+,

A- = 90+, B+ = 87+, B = 84+, B- = 80+, C+ = 77+, C = 74+, C- = 70+, D+ = 67+, D =

64+, D- = 60+). Scores are not rounded. No late work or make up work is allowed. Points are distributed on the following basis:

75 pts

175 pts

75 pts

25 pts

350 pts

Analysis of Latin America (3 x 25 = 75 pts)

Exec Summaries- Interviews (7 x 25 = 175 pts)

This week in Latin America (3 x 25 = 75 pts)

Attendance (25 – 5 per = 25 pts)

TOTAL

Notes

Students with Disabilities

Upon request, the University of Texas at Austin provides appropriate academic accommodations for qualified students with disabilities. Services for Students with

Disabilities (SSD) is housed in the Office of the Dean of Students, located on the fourth floor of the Student Services Building. Information on how to register, downloadable forms, including guidelines for documentation, accommodation request letters, and releases of information are available online at http://deanofstudents.utexas.edu/ssd/index.php. Please do not hesitate to contact SSD at

(512) 471-6259, VP: (512) 232-2937 or via e-mail if you have any questions.

Academic Dishonesty

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Academic dishonesty damages the reputation of the school and demeans the honest efforts of the majority of students. The minimum penalty for an act of academic dishonesty will be a zero for that assignment or exam.

The responsibilities for both students and faculty with regard to the Honor System are described on http://mba.mccombs.utexas.edu/students/academics/honor/index.asp

If the application of the Honor System to this class and its assignments is unclear in any way, it is your responsibility to ask for clarification.

Classroom Professionalism Policy

The highest professional standards are expected of all members of the class. Faculty are expected to be professional and prepared to deliver value for each and every class session.

Students are expected to be professional in all respects.

The classroom experience is enhanced when:

 Students arrive on time.

On time arrival ensures that classes are able to start and finish at the scheduled time. On time arrival shows respect for both fellow students and faculty and it enhances learning by reducing avoidable distractions.

 Students minimize unscheduled personal breaks.

The learning environment improves when disruptions are limited.

 Students are fully prepared for each class.

Much of the learning takes place during classroom discussions. When students are not prepared they cannot contribute to the overall learning process. This affects not only the individual, but their peers who count on them, as well.

 Students respect the views and opinions of their colleagues.

The expression and defense of opinions are encouraged and part of the academic environment. Intolerance for the views of others is unacceptable.

 Laptops and wireless devices are only used for course activities.

In this class we use the Internet for the delivery of almost all of our course content. You a welcome and encouraged to bring your laptop or mobile devices to class. However, when students are surfing the web, responding to e-mails, instant messaging each other, etc. they are doing a disservice to their peers and potentially causing a distraction.

Restrict use to items related to the course.

Your professionalism and activity in class contributes to your success in attracting the best faculty to this program.

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