SWOT ANALYSIS
Group 1 (GREEN) STRENGTHS
WEAKNESSES
1. Members-Variety of
1. Time/Location
backgrounds, leadership,
2. Geographic limitation
organizations
(pools of members)
2. Several past initiatives to 3. Too many focuses- broad
use as continual basis
focus
3. Ideas already identified to 4. Multiple representatives
focus on – these are
of organizations- lack of
evidence-based
communication
4. Access to data already
completed/communication
needs
OPPORTUNITIES
Opportunity-Strength (OS)
Opportunity-Weakness
1. Local examples
Strategies
(OW) Strategies
2. Increased interest
Use the strengths to take
Overcome weaknesses by
3. Networking
advantage of opportunities
taking advantage of
4. Receptive to
1. Networking interest to
opportunities
Messages
join
1. Rotate meeting sites
5. Statewide Focus
2. Community outreach/
across the state
6. Learn from others- community needs
2. Networking/membership
get ideas/model
to geographic regions
assessment
7. Updated reputable - cross reference to find
3. Picking top focus areas/
info/recent events to
common needs statewide
narrow to 3 main messages
base work from
3. Cross data and interest
- Aim to make the most
fields to create marketing
impact
strategies
- Use current data to choose
top relevant
THREATS
Threat-Strength (TS)
Threat-Weakness (TW)
1. Trust/ not willing
Strategies
Strategies
to share ideas
Use strengths to avoid
Minimize weaknesses and
2. Potential
threats
avoid threats
competition amongst 1. Make MOCAN a benefit
1. Determine a better focus
members
to members
2. Education of elected
3. Political
2. Facilitate more
officials
environment
collaboration/ work together - Ex. Farmer subsidy
4. (leg funding)
- Eliminate competition
- Ex. Need for RD’s and
5. Competing for
- Added value
prevent. Services
time
- Open/ honest
3. Education for/of food
6. Time management communication
manufacturers
7. Mixed
→communicate to local
messaging/conflicting
vendors
info
→local businesses
→grocery suppliers
→allows education from
both angles to the consumer
by dividing consumer
demand through education
Group 2 (BLUE)
STRENGTHS
1. Professional
diversity of group with
common interests.
2. Members in all
generations.
3. Statewide
WEAKNESSES
1. New
2. Lack of cultural
diversity
3. Overwhelming
information
4. Lack of MU student
involvement
membership
5.
Meeting in area
- Go to meeting
6. Too many emails
7. Communication
- Go to meeting
8. Website- private
OPPORTUNITIES
1. Share Wifi
2. Nonactive
members
- Physicians
- Business
professionals
3. Investigate
Inactive members
and why
4. Grant opportunity
Opportunity-Strength
(OS) Strategies
Use the strengths to
take advantage of
opportunities
1. Use existing partners
to connect with Mizzou
(and other universities)
public health/ nutrition/
PA, students and
programs →
opportunity for free
help for MOCAN and
internship opportunity
for students.
2. Student member
group, recruiting
volunteers (TIME)
3. Retired Member
Group (TIME)
4. Getting member to
network
- Talk
- Share
Opportunity-Weakness
(OW) Strategies
Overcome weaknesses
by taking advantage of
opportunities
1. Share Wifi password
at meetings
2. Invite on meetings
3. Learn what
competition is doing,
what can we own?
4. Apply for 501 c3
5. Grant funding could
provide dedicated time
and staff
6. Decrease # of
emails and increase
impact of newsletter
7. Website
development with
opportunities for
members to share docs
and info
- Communicate on 1
project
- How do you eat an
elephant: FOCUSED
approach
5. Big picture- what is
our cause, identify long
and short term goals
6. Recognition for
volunteers
7. Grant funding via
existing statewide
MOCAN network
DHSS and MO
THREATS
1. Environment
2. Technology
3. Screen time
4. Sedentary
lifestyle
Threat-Strength (TS)
Strategies
Use strengths to avoid
threats
1. Use technology to
increase awareness of
MOCAN
2. Existing low-health
culture shows NEED
for public
awareness/education
→ get funding for
MOCAN
3. Increase access to
meetings (beyond
quarterly) through
regional events and
technology options
4. Existing members
report MOCAN info
and meeting minutes
back to home
organizations
Threat-Weakness (TW)
Strategies
Minimize weaknesses
and avoid threats
1. Communicate what
funding is currently
supporting MOCAN/
transparency re: $
2.
Group 3 (RED)
STRENGTHS
1. Passionate people
2. Statewide
3. Support MU and
MOCAN
4. Member
representing
Missourian
5. Networking
WEAKNESSES
1. Missing SE, NE, and
NW quadrants
2. Missing partners
3. Limited diversity
4. Better
communication among
members and potential
members
6. 7 Work Groups
OPPORTUNITIES
1. Apply for other
grants
2. Work together to
take back to the
local community
3. Develop an idea
bank for local
community change
Opportunity-Strength
(OS) Strategies
Use the strengths to
take advantage of
opportunities
1. Strategic planning
2. Use Infographics to
engage policy makers
3. Connectiveness
between work groups
Opportunity-Weakness
(OW) Strategies
Overcome weaknesses
by taking advantage of
opportunities
1. Educate about
benefits of membership
2. Better recruitment
tools
3. Improve reporting
of accomplishments
4. Recognition from
state govt. and
politicians
5. Move some
meetings around the
state
THREATS
1. Better use of
technology
2. Financial
sustainability
3. Time
4. Meeting location
5. Overreaching
state legislatures
6. General political
atmosphere
Threat-Strength (TS)
Strategies
Use strengths to avoid
threats
1.5013-C
2. Member resources
for involvement
3. Be a positive for
MOCAN and
childhood obesity
Threat-Weakness (TW)
Strategies
Minimize weaknesses
and avoid threats
1. Move some
meetings around the
state
2. Work with state
committees
3. Champion state
politicians to help with
the cause
STRENGTHS
1. Diversity of
membership
2. Ability to organize
conferences
Group 4 (ORANGE)
OPPORTUNITIES
1. New member
orientation
2. Use the
membership talent
to create a program
for the target
population. Eg…
kid runs, bike
safety, community
gardens
3.
4.
THREATS
1. Time
commitment
2.
3.
4.
WEAKNESSES
1. Member
retention/engagement
2. Accountability
3. Too many emails
Opportunity-Weakness
(OW) Strategies
Overcome weaknesses
by taking advantage of
opportunities
1. Consistent meeting
agenda, with
committee reports
2. Establish clear goals,
year and report each
quarter
Opportunity-Strength (OS)
Strategies
Use the strengths to take
advantage of opportunities
1.
2.
Threat-Strength (TS)
Strategies
Use strengths to avoid
threats
1.½ day meeting,
condensed agenda
2.
Threat-Weakness (TW)
Strategies
Minimize weaknesses and
avoid threats
1.
2.
Group 5 (BLACK)
OPPORTUNITIES
1. Materials
available
2. Nominal
membership fee
with waiver for nonprofit
3. Follow me
success stories
4. More accessible
meetings
STRENGTHS
1. Networking with all
types/agencies
2. Great connections to
a variety of institutions
3. Newsletter
4. Working with macro
and micro policies
WEAKNESSES
1. Time factor
2. Funding
3. Lack of awareness
4. Frequency of
newsletter
Opportunity-Strength
(OS) Strategies
Use the strengths to
take advantage of
opportunities
1. Materials availabledo people know what
we offer?
Opportunity-Weakness
(OW) Strategies
Overcome weaknesses
by taking advantage of
opportunities
1. Lack of
communication and
coordination with
regards to work groups
2. Determine who is
missing from
members’ work groups
5. Awareness of how
to become a member
2. Membership drives
3. Benefits of what
you can accomplish via
a network
3. Target clinic
managers for
providers/docs
4. Wide knowledge
base with partners to
help focus messages
THREATS
1. Lack of
awareness
2. Time tables to
make changes to
policies/cultures
3.
4.
Threat-Strength (TS)
Threat-Weakness (TW)
Strategies
Strategies
Use strengths to avoid
Minimize weaknesses and
threats
avoid threats
1.
1.
2.
2.
Group 6 (PURPLE)
STRENGTHS
1. PASSION!
WEAKNESSES
1. Single meeting
location
2. Member diversity
of sectors
2. Lack of member $
support to attend
3. Large # of
organizations
engaged in similar
work
3. Lack of knowledge
of parameters of
advocacy by
members/education
4. Consistency of
core members
4. Focus on programs
and interventions
instead of policy
5. Shared list of
accomplishments
5. MOCAN does not
include
representatives of the
target audiences
6. Networking
opportunities →
sharing resources,
create partnerships
for funding
6. Workgroup
structure (SILOS)
7. U of M backbone
staff
7. Not a 501c3?
Limit funding?
8. Anchor
organization
8. Keeping partners
engaged, especially
those not attending
Columbia meeting
9. MOCAN
newsletter =
resource, valued
10. Dedicated
funders
11. Recognition of
policy level change
as tactic
OPPORTUNITIES
1. Impact policy →
member level
Opportunity-Strength
Opportunity-Weakness
(OS) Strategies
(OW) Strategies
Use the strengths to take
2. Opportunity to
showcase effectiveness advantage of
of council to increase
opportunities
member engagement
1.
3. Invite new members:
other geographic areas, 2.
other types of
Overcome weaknesses
by taking advantage of
opportunities
1.
2.
stakeholders
4. Create unified
message
5. MOCAN meetups →
activity and meetings
6. More crosscollaboration between
work groups
7. Track email open
rates, etc. to gauge
engagement
8. Incentivize
leadership of MOCAN?
Funding?
9. MFH Healthy
Schools- Coalition
Building – how can
participation of
MOCAN increase?
10. Identify
organizations who are
doing significant work
regionally and invite to
come to MOCAN
11. Review/Prioritize
High Impact/ Low
effort
THREATS
1. Loss of networking
opportunities if
teleconference/webinars
are used
2. Difficulty retaining
engaged members
3. Funding → lack of
4. Lack of measureable
outcomes
5. Constantly changing
members and
leadership (frequent
Threat-Strength (TS)
Strategies
Use strengths to
avoid threats
1.2 yr. commitment/
for workgroup
leadership and
engage those with
more single-focused
expertise
2.
Threat-Weakness (TW)
Strategies
Minimize weaknesses
and avoid threats
1.
2.
restarts)
6. Lack of work groups
working between
meetings/ call
attendance
7. MO cultural
environment →
attitudes
8. Mega marketing of
unhealthy
food/beverages, and a
stronghold on schools
Group 6 (GOLD)
STRENGTHS
1. Institutional support
WEAKNESSES
1. Providers/ Educator
involvement
2. Focus message or
project
3.
4.
- DHSS, U of M, MFH
2.
3.
4.
OPPORTUNITIES
1. LegislativeState*, Local,
Federal – smaller
2. Policy
development to
make healthy easier
3. ConferenceRegular not annual
4.
THREATS
1. Time
2. Distance to
meeting
3. Money
4. Culture/ Nay
Sayers
- No Tax State
- Food Industry
Opportunity-Strength
(OS) Strategies
Use the strengths to
take advantage of
opportunities
1. Use wide range
partners across state to
educate legislators on
policies to make
healthy easier
2. Use partners’
support to plan and
carry out conference
Threat-Strength (TS)
Strategies
Use strengths to avoid
threats
1. Use institutional
support to host a
meeting via technology
once per year
2. Convert nay-sayers
Opportunity-Weakness
(OW) Strategies
Overcome weaknesses by
taking advantage of
opportunities
1.
2.
Threat-Weakness (TW)
Strategies
Minimize weaknesses
and avoid threats
1. Use wide
knowledge base of
partners to focus
message and leverage
money
2.