Use of technological tools
in the dissemination of
Census data
6 Oct 2010
1
Objectives of Dissemination Strategy in
Census 2010
1)Timeliness of Data
- How to produce and release data in shortest
possible time?
2) Create Awareness of Data Release
- How best can users be informed of data release?
3) Easier Access to Data
- How best can users access the data?
2
Technology and Timeliness
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Timeliness: Use of Ultra Mobile Personal
Computer (UMPC) in Census 2010 Fieldwork
Benefits
 Remove need for printing and
transportation of hardcopy survey forms
 Remove need for transcribing
responses back in office.
Automatic branching of questions with
consistency checks reduce back-end
processing efforts with electronically
coded data captured directly in the field
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Timeliness:
In-house SAS-Based Tabulation System
- Operating on SAS engine with user interacting
through GUI. Users can specify the parameters
using the click-and-select capabilities.
- Process records and perform tabulations swiftly.
- Produce tables in ‘publishable’ format and
removes need for further formatting. The tables can
be exported as MS Excel spreadsheet.
5
Timeliness:
Internet as main means of dissemination
- Statistical releases pushed out on website
before hard-copies are printed.
- Statistical releases pushed out progressively
in themes.
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Technology and Creating Awareness
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Awareness:
Alert Users About Census Data Release
-Traditionally rely on media reporting
- Additional ways to alert users
- Email Alerts
- SMS Alerts
- RSS
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Awareness: Alerts to Media
-Press release sent to media so that they
can cover Census 2010 results with relevant
stories.
- Selected headlines of media reports on
Census 2010
- Population Crosses 5m mark
- Spore Population Growth Slows
- Our Growing Gains
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Awareness:
Email Alerts via SingStat Express
eService – SingStat Express via Email
-Automated service that alerts subscribers via
email to the latest release as soon as they are
uploaded to the website.
- Free
-Email alerts contain key statistical highlights
and hyperlinks to the release.
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Awareness: Sample Email Alert
Dear Subscriber
The Singapore Department of Statistics has just released the Census of
Population 2010 - Advance Census Release which is available for free
access. Visit the SingStat website to access the press release.
Highlights
“Advance Census Release” is the first release of data from the Census of
Population 2010, presenting key demographic trends and broad geographic
profile of the Singapore population as at end-Jun 2010.
Singapore’s total population was 5.08 million as at end-Jun 2010. There were
3.77 million residents, of which 3.23 million were Singapore citizens and 0.54
million were permanent residents.
If you are unable to access this html email, the press release is also available for
online viewing at (http://www.singstat.gov.sg/news/news/press31082010.pdf).
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Awareness:
SMS Alerts via SingStat Express
eService – SingStat Express via SMS
- Automated service that alerts subscribers via
SMS to latest release as soon as they are
uploaded to the website.
- Free. Normal SMS charges imposed by telcos
apply.
-SMS alerts contain headlines and hyperlinks to
the release.
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Awareness: Sample SMS Alert
Census of Population 2010 - Advance
Census Release released. More info via
www.singstat.gov.sg/pubn/census2010.html
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Awareness: Really Simply Syndication (RSS)
eService - (RSS)
-Receive statistical news highlights and hyperlink
to the source document whenever the updates
are posted.
- Delivered via XML file - RSS feed or channel.
- Copy and paste URL into RSS Reader
http://app.singstat.gov.sg/asp/rss/rssfeed.asp
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Awareness: RSS Sample Reader
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Technology and Data Accessibility
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Data Accessibility:
Internet as main means of dissemination
-Census theme page in SingStat website.
-Census theme page contain statistical reports
from Census 2000 and Census 2010.
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Data Accessibility: Census Theme Page
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Data Accessibility: Census 2010 results
given prominence on SingStat home page
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Data Accessibility: Census 2010 results
given prominence on SingStat home page
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Data Accessibility: Users can download full
report or selected sections/tables for free
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Data Accessibility:
Different Forms of Data Access
- Users can access Census Results via
-Free download from SingStat website in
PDF and MS Excel format.
-Hardcopy reports for sale.
-Data on SMS
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Data Accessibility: Data on SMS
- Allow users in Singapore to receive the latest
key indicators via SMS on demand
-SMS is not text case sensitive
- Free. Normal SMS charges imposed by telcos
apply.
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Data Accessibility: Data on SMS
- SMS data to 74688
(SGOVT) for main menu
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Data Accessibility: Data on SMS
- SMS data b to 74688
(SGOVT) for latest data
on population
SINGSTAT
10
b1 Tot/Resid Popn:
5.077m/3.772m
09
b2 Live Births/Fertility
Rate (per female):
39,570/1.22
SMS data <option> to
74688 for more..
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Data Accessibility: Data on SMS
- SMS data b1 to 74688
(SGOVT) for time series
data on population
SINGSTAT
Total Pop (mil)
10: 5.0767
09: 4.9876
08: 4.8394
Resident Pop (mil)
10: 3.7717
09: 3.7339
08: 3.6427
More info via
www.singstat.gov.sg
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Data Accessibility:
Different Types of Data Presentation
- Besides tables and charts, Census 2010 data
will also be presented in map form.
- ArcGis is used to present the aggregated data
in map form based on the Urban
Redevelopment Authority’s Master Plan 2008
planning area boundaries. Vector information on
land boundary is provided by the Singapore
Land Authority.
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Data Accessibility: Maps
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Data Accessibility:
Looking Ahead – Interactive Tools
- Exploring the feasibility to have web-based
interactive tools from mid-2011.
- allow users to custom build tables
- allow users to plot charts
- allow users to view and interact with
geographic data in map form.
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Concluding Remarks
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Approach Changes with Technology
Census 1990
Census 2000
Census 2010
Timeliness
in data
production
-paper forms for - Tri-Modal data
fieldwork
collection. Paper
forms for fieldwork
- Mainframe
- Faster tabulation
based tabulation system
- Tri-Modal data
collection. UMPC for
fieldwork
- Faster tabulation system
Creating
Awareness
Media reporting
Media reporting, email
alerts, SMS alerts and RSS
Data
Accessibility
Detailed reports Detailed reports
available only in available in hardcopy
hardcopy for
for sale.
sale.
Reports can be
purchased from
website in PDF
format.
Detailed reports available
in hardcopy for sale.
Tables
Tables and Maps.
Interactive-tools in future
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Media reporting
Tables
Reports can be
downloaded for free in
PDF and Excel .
Thank You
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