Beyond strategic
intelligence:
What next ?
STRATIN.C.
By Marie DELMOITIEZ
Tenerife Meeting – CR Lorraine – CRITT BOIS
Striking learnings from the survey
1/4
Segmentation of the wood sector: the main
profession of the enterprises is a precise
segment of the wood sector.
- Development of external (fairs, exhibitions,
conferences, events) and internal sources of
information (employees, customers,
suppliers).
- Exchange of practices among enterprises.
Striking learnings from the survey
2/4
- Segmentation of the wood sector
CRITT bois must meet the needs of entreprises according to
their main profession:
sawmilling,
building timber
furniture manufacturing.
Striking learnings from the survey
3/4
- Exchange of practices among enterprises
SMEs have expressed the need to meet other SMEs of the
same sector/segment or of complementary sectors (metal
working, upholstery fabric…). They can meet to discuss
common themes (recruiting, Knowledge Management…),
to exchange practices or create partnerships.
Striking learnings from the survey
4/4
- Development of external and internal sources of
information
The most relevant external sources of information for
SMEs are fairs, exhibitions, conferences and events. The
CRITT Bois is orienting its search for information and
watches toward these sources.
As far as internal information is concerned, SMEs mostly
rely on informal information they collect from their
employees, customers, and suppliers. The next step for
them is having this information reach the appropriate
department (commercial, R&D, administrative…).
Setting up
Knowledge Management
within CRITT BOIS
Tenerife Meeting – CR Lorraine – CRITT BOIS
Evolution of CRITT Bois strategy
 1986 - 2002:
Development based on technological competences
 2002 – 2004:
Implementation and integration of a strategic
intelligence set up: Épinette and DECILOR
 2005:
Setting up of Knowledge Management
Objectives for CRITT Bois
To
become a major player of the economic
development of SMEs in the wood sector through
actions on:
- Technological innovation
- Mastering of the internal and external environment
of the SMEs
- Stimulation of knowledge
The KM concept
Internal knowledge and know-how of a company
are the main factors driving its development
The main objectives of knowledge management
are:
- To clarify the jargons and patterns used by the
different professions constituting the enterprise
-
To improve the accessibility
knowledge and know-how
to
internal
The KM Objectives
The control of an enterprise on its own processes,
be they operational or administrative can be
hindered by:
 Internal or external staff turnover inducing a
loss of key competences or know-how
 Staff demotivation due to non-understood
evolution of projects (stop, reorientation,
change of partners…)
 Externalisation, delocalisation
KM helps coping with these difficulties
Approach 1/2
According to their professions, the actors of
the CRITT BOIS will participate in this
action by answering questions such as:
 Type of stored internal information : technical,
scientific or administrative – at individual and
enterprise scales
 Criteria for information selecting – issues of
sorting and storage of the information
 Flows of information within the enterprise and
their means (oral or written)
Approach 2/2
 Sharing information within working teams,
information feedback, problems arising
 Objectives of the capitalisation of information




Who takes the decision?
Degree of precision?
Actors involved?
Necessary investments?
 Use of software tools
 Other tools?
 Which ones do the personnel actually use?
 Do they store information thanks to these tools?
 Structuring
documents
:
documents
management, formalisation, normalisation
Professions of the CRITT Bois
1rst transformation
Millwork
Energy wood
Outdoor woodwork
Products of the wood sector
Wood composite
Building
timber
Furniture
manufacturing
Thinks between Strategic Intelligence
& Knowledge Management
Strategic Intelligence and Knowledge Management
do have complementary objectives.
Practical work case
Some strategic information
existing in the enterprise
may not exploited.
Information got through the
knowledge management
process are benchmarked
against the ones got
through the Strategic
Intelligence process . It
enriches and appreciates
them.
Structuring and
treatment of the
information
Neuronal networks of
SI
S
O
U
R
C
I
N
G
External
sources
SI
Management
data
Technical data
Other internal
sources
Communication and
diffusion
Data for the
Management of
knowledge within
the enterprise
* Décisionnel.net