Advances in Management Journal Of Unilorin Business School Department of Business Administration University of Ilorin, Ilorin, Nigeria. A Publication of the Department of Business Administration University of Ilorin, Ilorin, Nigeria. ISSN: 0795-6967 Editor -In - Chief: Dr. Jackson O Olujide Deputy - Editor -In - Chief: Dr. T Ch. U Kalu (Late), Associate Editor: Prof. T O Adewoye, Dr. J. A, Adeoti Prof, P. E. Oribater Dr. 1. O. Taiwo, Dr. K. S. Adeyemi Business Manager: Mr. J. A. 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Please keep a copy of your paper. The cover page should indicate the title, author's name and address to which proof are to be sent As much as possible, footnotes should be avoided. Very crucial note should be numbered consecutively and placed at the end of the article. References should be arranged alphabetically and placed at the end of the article. The preferred format is exemplified below. Hostage, G. M., (1975) "Qualify Control in a Service Business" HBR, July-August pp. 98-106. Green, P. E. & Carmone, F J: Multidimensional Scaling and related Techniques. Boston: A. Ally & Bacon 1970. Liechty, M. B. & Churchill, G. A, (1979) "Conceptual insights into consumer satisfaction with services, AM A proceedings pp. 509-515. 8. 9. 10. Author publishers are invited to send any book they would like the Journal to review All contributor will receive a free copy of the issue number in which their article appears. They should therefore endeavour to inform the Editor-in-Chief of any change in their address. All manuscript for publication consideration should be sent to: The Editor-in-Chief. Advances In Management of Unilorin Business School Department of Business Administration University of Ilorin, P.M.B. 1515, Ilorin, Nigeria For advertisement rate please contact: The Business Manager, of the above address Unilorin Business School Advances in Management ……………………………………iii Table of Contents PAGE 1. 2 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. An Investigation into the determinants of commuter satisfaction with the Urban Mass Transit Services in Nigeria Dr. Jackson Olujide…………………………………………………………………… An empirical study of small scale financing in Nigeria Dr. (Mrs.)S. L. Adeyemi & A. I- Radmus ................................................................ Just-in-time; How workable is it in Nigeria Dr. (Mrs.) S. L Adeyemi. ............................................................................................. Merger and acquisitions: "A survival option for business enterprises in Nigeria" O. A. Ilesanmi.. .......................................................................................................... The impact of business performance through human resource valuation and disclosure in financial statements Iwarere Henry Tatwo ............................................................................................... Attitude measurement in Marketing: A Comparative analysis of multidimensional and multidimensional Scaling devices Jackson O. Olujide & A. Lateef Badmus .................................................................. The Labour Movement in Nigeria post Military Era RatimiAjayi ............................................................................................................... Financial sector reform and stock market development in Nigeria Sogo-Tend J. S. ......................................................................................................... Analysis of Skilled labour force growth in Nigeria ( 1 976- 1 9%) A. Usman .................................................................................................................. The reserves set coefficient and the monetary approach to the balance of payments: Evidence from Nigeria Dr. G. O.Atoyebi. ................................................................................. . ................. ... A study of management structure, decision process and organizational effectiveness in hospitals in Nigeria Dr. Amos O. Petu ...... . ................................................................................................. Analysis of the impact of equity factor in health care utilization using a case study Raheem, U.A .................................................................................................................. Health -Care financing in Nigeria: A Trilateral approach Bella R. A ...................................................................................................................... 1 12 19 28 36 44 54 61 70 78 86 107 116 Unilorin Business School Advances in Management AN 1 INVESTIGATION INTO THE DETERMINANTS OF COMMUTER SATISFACTION WITH THE URBAN MASS TRANSIT SERVICES IN NIGERIA By Dr. Jackson O. Olujide Department of Business Administration, University of Ilorin llorin, Nigeria. INTRODUCTION The development of a safe, quick and cheap transportation will contribute -immensely to the transformation of any --given society because raw materials and finished goods arc easily circulated therein making food clothing and other necessities of life readily available to a large number of people. Furthermore, transportation facilitates contact and interaction amongst peoples of diverse culture thereby assisting the spread of ideas and the improvement of international understanding and co-operation. Thus, transportation plays a key role in the determination of the level of economic activities and consequently a major factor affecting the standard of living of peoples. In Nigeria, the down-turn in the economy, inflationary pressures, the depreciating value of the currency (Naira) coupled with the deplorable state of the network of road: in the last few years have limited private ownership of cars and commercial vehicles and made the maintenance of existing ones an uphill task. This development has therefore made the circulation of goods and people very difficult; thereby having a crippling effect on the economy. In response to the problems facing the transportation sector in the country, the Federal Government introduced the Federal Urban Mass Transit Programme (FUMPT) to complement the effort of the existing public transportation system All states of the Federation including the Federal Capital Territory (Abuja) also set up a Corporation to attend to the transportation needs of the people The introduction of the Mass Transit Programme we hope will usher in a new package and inject a new quality of service based on sound management into the transportation business. This expectation has become necessary considering the attempts by some state governments in Nigeria to introduce a Mass Transit System in the 1970's which were not quite successful; examples include the defunct Kwara Line. Plateau Express. Lagos Municipal Transport Corporation etc. These corporations were plagued by inefficient management, fraud, inadequate funding and undue interference by government. The horrifying experience of the past Mass Transit programmes and the worrying prognosis of the current arrangement have recommended the current effort at determining whether commuters are satisfied or not with the service offering. The concept of consumer satisfaction occupies a key position in marketing thought and practice Satisfaction represents the major plank of marketing activity and invariably serves to connect decision process culminating in actual purchase and consumption with post-purchase satisfaction. The centrality of the concept is reflected by its inclusion in the marketing concept - that profits are generated through the satisfaction of consumer needs and wants (Churchill and Sup-prenant 1982) The idea of satisfaction is fundamental to service delivery. The goal of business is to serve the customer in some way and to fill some need, which is precisely the prescription of the marketing concept Liecht) and Churchill (1979) assert that the marketing concept as a measure of consumer satisfaction appears particular!) appropriate in terms of satisfying the existence of the service business. Unfortunately, majority of government owned service organizations in Nigeria sidetrack Unilorin Business School Advances in Management the centrality of marketing concept and are neither customer focused nor market-driven. Consumer opinion is yet to locate its rightful place in the formulation of economic and social policies in Nigeria. Thus, this study seeks to measure the degree of satisfaction of commuters with the services rendered by the Kwara State Urban Mass Transport Corporation. OBJECTIVES OF THE STUDY The general apathy of commercial vehicle owners and operators to the needs of commuters is a major feature of transportation business in Nigeria. The attempts made by some state governments to introduce a Mass Transit Programme in the 1970s have not been quite successful. Examples include the defunct corporations such as Kwara Line, Lagos Municipal Transport Corporation. Plateau Express etc. These corporations suffered from inefficient management, fraud, inadequate funding and undue interference by government. With the financial and logistic support giving the current arrangement, it is expected that the current urban Mass Transit Programme, having learned from the experience of the defunct corporations, will not only keep the "entrepreneurial fire" alive but be customer/market driven. Thus the task of managing these mass transit companies extend beyond finance, administration and maintenance of fleet to the new concept of marketing transportation services. The application of this concept requires that the primary focus of mass transit programmes is the customer or the market. For this reason management strategy should be designed to find out what the customer wants, how well the firm is providing this output and what the company' needs to do to improve its performance to match if not stay ahead of customer expectations. Thus the objectives of the study include: 1. To investigate and identify the transport service attributes that contribute to the satisfaction of commuters: 2. To identify various structural, operational and strategic features of the Urban Mass Transit Corporations that contribute to the determination of the 3. 4. 2 quality of service offered; To identify the key strategic implications of commuters perception of service quality thereby providing a basis for the positioning of the service, and Finally, to calibrate the impact of the perceived quality on the corporations' performance and establish the present and potential pay-off of service quality management METHODOLOGICAL ISSUES IN SOCIOLOGICAL STUDIES OF CONSUMER SATISFACTION WITH SERVICES Although one has not come across any work on satisfaction with transportation services. a lot of research effort has been devoted to the concept of satisfaction with services in other fields of study, particularly with medical care services. One is therefore inclined to believe that the problems associated with investigation into satisfaction with services in these areas may be extended to include those service areas where little or no work has been done. But even in those areas where much work has been done, the concept of satisfaction is up till now marooned in ambivalence and mired in controversies. For instance. Korsch (1954) treats satisfaction as an outcome measure and inherent in this view is an interest in the interactions of provider and client stressing instrumental and expressive aspect - a clear distinction from identifying a provider and by stressing cost convenience and perceived competence Alternative conceptualization of satisfaction views it as an important input variable Scuhman (1964) and Anderson (1966. 1973) perceive satisfaction as trust and confidence in the service provider as a predisposing variable. Tesster and Mechanic (1975) compared consumer satisfaction with prepaid group practice and fee for service white Hulka et al (1971) developed a sophisticated method of measuring attitudes towards electors based on the Thurstone equal appearing interval technique Unilorin Bushiest School Advances in Management_____ modified to a Likert Format. There are many other methodological issues which need to be considered. One is the way in which satisfaction with a service or service environment may be rated. Where comparisons are to be made between two service units, it is necessary to device some measure of customer satisfaction so that relevant comparison can be drawn. There are therefore three approaches that can be used to get a scale of satisfaction. Firstly, there is the global evaluation which can be considered an inadequate measure of consumer opinion since the majority of studies indicate that the level of satisfaction expressed varies with the different aspects of the service. However, results of Henley Davies study (1967) support a multidimensional conceptualization of client satisfaction. They also indicate that the level of satisfaction expressed varies with different aspects of service. Global evaluations which ask respondents how satisfied they are in general tend to mask these differentials and for the fact that they do not take cognizance of such specific instances of dissatisfaction, global evaluation tends to be biased toward the satisfaction end of the scale. The two alternatives to global evaluations are variations of the same approach, but both distinguish separate facets of a service, one treating them as discrete items while the other composting individual items to arrive at an overall score of satisfaction. Each of them has its merits and demerits but both can provide sensitive measures of consumer opinion and give indications of how a service situation would have to be changed in order to enhance client satisfaction. Within the three types of approaches mentioned, studies can be differentiated according to whether they only measure the extent of satisfaction - dissatisfaction or whether they measure the range as well. The former makes use of respondents who are satisfied or dissatisfied while the latter makes use of a multidimensional scale and gives an indication of the relative intensity of satisfaction and dissatisfaction and is perhaps the most sensitive measure of consumer opinion. Locker and Dunt (1978) contends that ______________________3 arty measure of consumer satisfaction needs to take account of differential satisfaction with individual aspects of the service, to employ a multidimensional scale for fating consumer response and to base responses on actual experiences of the service. A related issue is the extent to which respondents reports reflect their time feelings about the service they received. This can be tackled if questions used differentiate between a service and the individual or group of individuals providing it. Another important issue is the nature of consumer assessment of service. Also, one needs to know the basis of expressions of satisfaction and dissatisfaction. Stimson and Weble (1975) have suggested that satisfaction is related to the perception of the outcome of the service and the extend to which it meets the clients expectations. This is supported by Larsen and Rootman (1976) who demonstrated that the relationship between satisfaction and expectation is not necessarily direct, it seems reasonable to suggest therefore that expressions of satisfaction are the end-product of a process of evaluation in which expectations figure to some extend (Locker & Dunt, 1978). With respect to the services provided by the government owned Urban Mass Transit Corporations, many people hold what Friedson (1972) calls practical expectations-anticipated outcomes, which derive from an individual's own experience, the reported experience of others, or a knowledge from other sources of what has been described as the minimum or the least acceptable level. This offering might not be the only alternative but it is better than nothing. Friedson defines this ideal expectation as preferred outcomes deriving from a client's evaluation of his problem and goals in seeking for the service. Thus, the practical and ideal expectations may not coincide thereby giving rise to a situation in which the clients are satisfied because their practical expectations have been met although the service they receive does not meet their goals. METHODOLOGY The unit of study is "Kwara Express" which is the trade mane fin- the kind of service being offered by Kwara State Transport Corporation. Ilorin Unilorin Busmen School Advances in Management The choice of Kwara Express is predicated on the following factors 1. Kwara State Transport Corporation. Ilorin has a fleet of over 100 vehicles, operates routes within and outside Kwara State and enjoys the patronage of a large population ' of commuters being the gateway between the north and the southern part of the country. 2. Kwara State Transport Corporatioa Ilorin has a trade name as well as a unique vehicle symbol, i.e. their vehicles are identifiable at sight. Commuters cannot therefore have any confusion in their criteria and choice. 3. Kwara Express is one of the government mass transit agencies and this study is intended to provide a basis for evaluation and consequently a basis for setting a mission for the government mass transit and private transport companies to follow such that the involvement of state and federal governments in mass transit may not end up as a second attempt in futility. 4. The nature and style of management as well as the nature of equipment and services obtainable from other mass transit corporations are identical and therefore the results of this study will be representative enough to apply to all mass transit agencies in Nigeria. SAMPLE AND PROCEDURE FOR DATA COLLECTION The survey population consisted of a wisdom sample of two hundred and fifty (250) commuters who liave used the services of Kwara Express. The sample was restricted to those who have made at least one trip with the mass transit agency in the last one year to ensure that they qualify as consumers of transportation service and that the information given relates to current experience. A second sample comprised 50 employees especially drivers, conductors and craftsmen as well as management staff The data used for the study was gathered from a survey conducted in 1998 in Ilorin town The data was collected by means of a 4 34-item questionnaire in which respondents were asked specific questions relating to various aspects of transportation service offered by Kwara Express Respondents were also requested to list and comment on those aspects that mostly caused satisfaction or dissatisfaction with the services received. The questionnaire was administered to assess commuters attitude towards the mass transit agencies, the drivers, the bus conductors, the vehicles, other facilities, empathy, courtesy and professional competence of the contact staff, adequacy of information given and received, access mechanisms, affordability and utilization and the facilities provided for the comfort and convenience of the public. Scale of Measurement The survey scale of measurement was a comprehensive commuter satisfaction questionnaire including items that assess attitudes towards all aspects of commuting relevant to the study. A multi-item measure of each dimension as well as an overall index that aggregate across dimensions was developed because levels of satisfaction may differ depending on the dimension of commuting under consideration. This was done by considering some of the ideas on patient satisfaction questionnaire suggested by Mangelsdorff (1979). These ideas together with those gathered through informal discussions with people who use the Urban mass transit as their source of commuting led to the identification of four aspects of commuting on which satisfaction items were formulated. The aspects of commuter satisfaction considered include: a. Safety and timeliness of transportation service-made up of five items. b. Comfort and convenience of equipment and facilities and the reliability of these in producing efficient service. c. Economy (transport fare and other charges) made up of four items. Unilorin Business School/Advances in Management d. Auxiliary services and courteousness of contact personnel made up of eight items and e. There was also a global evaluation item that asked for the overall assessment of the service received from Kwara Express. The response format employed a 5-point Likert scale of satisfaction as follows: Point 1 - Completely satisfied Point 2 - Just satisfied Point 3 - No opinion Point 4 - Just dissatisfied Point 5 - Completely dissatisfied The Likert scale format allowed for greater discrimination of the intensity of a respondent's belief regarding an issue. TECHNIQUE OF DA TA ANAL YSIS To analyse the data collected 2 kinds of statistical analyses were employed namely: 1. Frequency distribution analysis (FDA): was used to determine the proportion of satisfied to dissatisfied respondents with the various aspects of service delivery. This in turn helped to identify those aspects of transportation service that commuters complain about, are satisfied or dissatisfied with and which otherwise affected their utilization of the services of the mass transit agencies. 2. Cross Tabulation Analysis (chi-square test of significance) was also used to determine whether the observed variations in the respondents degree of satisfaction were due to differences in demographic characteristics of respondents such as age, sex. educational background etc or to chance. ANALYSIS AND RESULTS General Characteristics The results of the frequency distribution analysis on the demographic characteristics 01 our respondents show that 65.7% of them are male while 34.3% were female; 4.9% are below 20 years of age and 1.9% are 50 years and above. The frequency analysis further reveals that 5 32.7% are married. 51.0% single, 1.9% divorced or separated while the remaining 14.4% are already engaged i.e. already entering into marital contractual obligation. With regards to the frequency of travels by Kwara Express, 40.4% of respondents have travelled less than 5 times, 47.1% have travelled 5-20 times, while 12.5% have travelled over twenty times by Kwara Express. The fact that we have more male respondents might be a reflection of the ratio of male to female commuters within the area of this research. This may result from the religious and socially held beliefs that tend to restrict the mobility and the pace of economic activities of female commuters. It is also note-worthy that 93.2% of our respondents are between 20 and 50 years of age. This age bracket represents the active age of human beings when socio-economic activities are most pronounced Thus, there seems to be a correlation between the degree of mobility and level of socio-economic activities. Understandably, 67.3% of our respondents are not living with either a husband or wife. This category of respondents commute more than the married ones. Besides, they participate more willingly in surveys of this nature. Finally, the fact that about 60% of our respondents have travelled more than 5 times by Kwara Express adds credence to the reliability of the information supplied by them. The results in Table I reveal that majority of the respondents are satisfied with the level of commitment of Kwara State Transport Corporation, the owners of Kwara Express, to the safety of commuters. About 72.9% of our respondents express this view. There are however some commuters (a little less than 20% of our respondents) who feel that there is still need for improvement in safety precautions. This aspect of service delivery has been underscored by many commuters and it Uniform Business School Advances in Management appears distinctly the most important service attribute Therefore. Kwara Express should place emphasis on prompt tyre replacement, proper maintenance culture, good driving habits and adequate monitoring to minimize the rate of accident However, an overwhelming proportion of our respondents: 70.2% are dissatisfied with the late arrival of the buses to their destinations such that commuters find it difficult to plan their activities for the period immediately following the journey. The above results in table 1 show some variation in the degree of satisfaction with the various aspects of safety and timeliness or time consciousness on the part of drivers. When these responses were subjected to further analysis (cross tabulation and significant test), the results indicate that the observed variations in all the responses with respect to sex educational background, marital status and the socioeconomic status of respondents were however not statistically significant at 5% confidence level. In other words, the observed variations in the respondent’s degree of satisfaction with the time consciousness of drivers regarding departure, and arrival on the one hand safety condition of vehicles, rate of accident and the driving habits of drivers on the other were not due to differences in the demographic characteristics of respondents. It is important to emphasize however, that the attitude of drivers to timely arrival at destinations is giving many commuters cause for concern and that something must be done urgently to ensure that drivers need to keep to time schedules by eliminating all hindrances delays resulting from lateness, unprofitable routines, breakdowns and ticket collection. The data in table II below strongly indicate that majority of the respondents are dissatisfied with the arrangements for comfort and convenience of commuters and the unreliable nature of vehicles in the fleet. Three variables measure the comfort of commuters namely: overcrowding, proper inclination and good condition of buses and adequate leg space when commuters are seated in Kwara Express buses. 61.6% and 75.1% of our respondents are dissatisfied with the last two variables 6 respectively while 58.7% of them feel that the buses are not overcrowded. However, from the discussion we had with some commuters, they brought to our attention the fact that drivers and conductors do connive to defraud the corporation by carrying excess passengers. This fact is confirmed by as many as 32.7% of our respondents. 55.7% of our sample were satisfied with the rate of breakdown of Kwara Express buses, but 20.2% prefer improvement. There are two very serious problems that have come to light regarding the issue of breakdown of vehicles. The first has to do with the immediate repair or replacement of broken down vehicles, only 37.9% of commuters are satisfied with arrangements for repair and or replacement. Majority (62.1%) of commuters are dissatisfied with the arrangements made in order to reduce the hardship and inconvenience suffered by commuters. The second issue relates to the reimbursement or refund of transport fare paid if repair/ replacement of break-down vehicle is not immediately feasible: an overwhelming percentage 99% are dissatisfied with the arrangement of Kwara Express. Commuters confirmed that Kwara Express does not refund transport fare in case of breakdown. This policy not to refund transport fare paid by commuters does not put Kwara Express in good light. It is the wish of clients that the policy be reviewed to reflect the expectations of clients thereby reducing the untold hardship suffered by them at points of breakdowns. As can be seen from table IV on issues relating to the tariff of Kwara Express an overwhelming proportion of our respondents 73.8% are satisfied with the fare charged on most of its routes. Perhaps the 14.6% of the respondents who expressed dissatisfaction are probably expecting substantial subsidy to be injected into the transport business or that it should be run as a social service. But unfortunately while the corporation does not charge commuters additional fare on luggage as a matter of policy, they all expressed their disgust at the practice whereby bus operators flout laid-down rules by charging clients separately for luggage. Unilorin Business School Advances in Management Further analysis of the responses showed that the observed variations in the degree of satisfaction observed above were not due to differences in demographic characteristics of our respondents. It was not statistical!) significant at 95% confident level. The frequency distribution analysis of responses to the overall appraisal of transportation service showed that 73.1% of our respondents are satisfied with the quality of service rendered by Kwara Transport Corporation. 18.2% have no opinion while only 8.7% are dissatisfied. Analysis of the result of the items that prove the respondents personal experiences at the public urban mass transport agency' revealed that since the servuction' of transportation service is equipment oriented commuters are happy with the quantity and quality of automobiles, garages and other infrastructure put in place in order to facilitate the circulation of persons. They are also very happy with the courteousness of the contact personnel, particularly the drivers and the ticket officers but feel very disgusted with the bus conductors who try as much as possible to create inconveniences for commuters in their attempt to make extra income. A good number 77% of our satisfied respondents feel that they would still patronize the urban mass transport agencies even if they had money to pay the tariff charged by private transport operators. It is interesting to note that: 1. Inspite of the limited number of the urban mass transport agencies and their facilities in the face of ever increasing demand for transportation services, as many as 58% still prefer their services. Reasons given by the respondents for this preference include the wider range of facilities, expertise and equipment possessed by the urban mass transit agencies that make for better quality of service specially in this era of petroleum product shortage: 2. Of the 73.1% of the clientele that are satisfied with the overall services about 77% of them would like to continue with the patronage even if they had more money. It does imply that economic factor does not play an important role 7 rather it is the subjective considerations like safety, reliability, comfort etc that play dominant role in the choice situation. An important area underscored that requires attention has to do with the kind of buses imported for use by the transit agencies. The bulk of the vehicles are neither air-conditioned nor are they properly ventilated. These vehicles are perhaps made for use in temperate climatic conditions of Europe and America and are therefore not suitable for the very hot tropical climate of Nigeria. Commuters would prefer airconditioned buses with close-circuit video, television facilities as is the case with private sector managed mass transit services. They would also prefer buses with solid, comfortable seats, properly inclined with toilette facilities and in good condition? Discussion Though no studies of satisfaction with transportation services either in the public or private sectors of the Nigerian economy have been conducted the present attempt represents a landmark in the sense that it has given us the opportunity of measuring the opinion of members of the public to some of the projects embarked upon by various governments on behalf of its citizenry. Thus, we have no reference point with which to compare the findings of this research effort in Nigeria in particular, the developing and industrialized world in general. However, our findings suggest very strongly that majority of commuters are satisfied with the quality of the service rendered by the urban mass transit agency in Kwara State in particular and in Nigeria in general. This position is not however surprising considering the chaotic and deplorable state of private sector managed transportation system. Most of the areas causing dissatisfaction are related in one way or the other to the corrupt tendency of the typical Nigerian and the inadequacies of economic management in the LDCs The ill-maintained and inadequate economic and social infrastructure, particularly the conditions of Nigerian Unilorin Business School Advances in Management roads help to explain perhaps the long delay in arriving destinations. This is an important area of dissatisfaction. Commuters have complained bitterly that this development has made it almost impossible for them to plan their journeys. Other inadequacies include — luggage are not properly arranged inside the buses. — Buses are often times overloaded with excess passengers. — Conductors are not always polite, and courteous. These issues have led one to raise a lot of queries about the conduct and behaviour of conductors. They are supposed to make the journeys memorable and interesting rather than create unnecessary problems for commuters. Such that commuters would want to come back. The animosity against the behaviour of conductors is so strong and we quote some of the respondents reactions: "The attitude of bus conductors towards commuters is terrible, they are very greedy, selfish and rude. All that matter to them is how they will make extra money and therefore are very eager to overload the buses with passengers and luggage once the official monitors leave departure points." This uncaring attitude of conductors can be explained by their poor pay which has necessitated the crave for extra income but given 8 their level of skill one does not expect a better 'deal' from management. But unfortunately, their attitude input significantly on the satisfaction of commuters with services rendered by the transit agency. Conclusion This research work has given us an insight into the operations of our mass transit agencies particularly those issues affecting the utilization of transport services and the interaction between the contact personnel of these agencies, the environment of service and the commuters. Our findings indicate that inspite of poor funding, inadequate and ill-maintained infrastructure, the performance of service providers, particularly drivers was satisfactory and the confidence commuters has in them is also satisfactory. The attitude of bus conductors to work and the way they relate to commuters, the condition of the buses have continued to agitate the minds commuters. Other areas include lack of comfort and conveniences in the buses and at departure points, time consciousness on the part of service providers, and the cleanless of the buses and contact personnel the commuters. The above indicate that a lot of work has to be done by the agencies in order to improve the quality of their services and the image of their corporations. Unilorin Business School Advances in Management 9 Table I Summary of Frequency Distribution Relating To Safety and Timeliness Item Item Content % Satisfied % No Opinion % Dissatisfied I Kwara Express vehicles 59.6 10.6 29.8 298 25.0 45.2 64.4 12.5 23.1 72.9 12.6 14.6 75.9 15.4 87 always arrive on time for departure. 2. Kwara Express vehicles always get to their destinations at appointed time thereby enabling my journeys to be planned. 3. Driver of Kwara Express vehicles are always time conscious when they stop on the way for passengers to eat or relax 4. Kwara Express has recorded only very few accident accident cases since inception 5. Drivers of Kwara Express vehicles have good driving habits. Unilorin Business School Advances in Management Table II: Summary of Frequency Distribution Relating To Comfort and Reliability Item 10. Item Content There is always adequate leg space henever I sit inside Kwara Express buses 11. Kwara Express buses are usually not verloaded with excess passengers. 12. The seats of Kwara Express buses are always comfortable, properly inclined nd in good condition. 13. Kwara Express buses do not breakdown oo frequently. 14. When Express buses do not breakdown too frequently. 15. If repair or replacement is not immediately possible, passengers are usually refunded heir transport fare. _ 10 %Satisfied %No Opinion %Dissatisfied Table III: Summary of Frequency Distribution Relating To Transport fares (Economy) Item 16. 17. 18. 19. Item Content The transport fare charged by Kwara Express in most routes are moderate. %Satisfied %No Opinion %Dissatisfied 73.8 11.7 14.6 In spite of scarcity of petroleum products express tariff is not reviewed too frequently. 68.9 14.6 16.5 Kwara Express does not charge additional fare on luggage 55.8 11.8 32.40 Generally the performance of Kwara Express is very satisfactory 73.1 18.2 8.7 Unilorin Business School Advances in Management 11 REFERENCES 1 2. 3. 4. 5. Churchill, G. A. Jnr & Supremen into the determinants of Customer Satisfaction: Journal of Marketing Research XIX. Pp 491. Hanley, B. & Davis. M. S. (1967) Satisfaction and Dissatisfaction: A study of the chronically ill-aged Patients. J. Hilt. Sc. Behaviour. 8, 165. 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