ABSTRACT Traditional health care is the oldest known method of healing the sick. It was the sole medical system for health care before the advent of orthodox medicine. Even in this present technological era, traditional health care is still the predominant means in the third world for the preservation of health of the rural majority who constitute over 70% of the total population. It is against this background, that this study examined the socio-economic factors and attitude of people in rural areas towards herbal medicine in Oro town of Irepodun local government area, Kwara State. The survey design was employed in the study. The study’s primary data were generated through questionnaire administered by the researcher, while the secondary data were sourced from textbooks and journal articles. The sample sizes of 120 people were drawn through purposive sampling technique from Oro town. The major research hypothesis tested revolved around the extent to which socioeconomic variables have significant bearing on traditional health care. The structural-functional and rational action theories were used as explanatory models in this study. Descriptive statistics were used to analyse respondents’ demographic data and measurable variables, while Chi-square was used to test the hypotheses. The major findings of this study include: (i) There is no relationship between religious belief and attitude towards traditional health care in the study area; (ii) There is a significant relationship between educational level and attitude towards traditional health care (iii) There is no relationship between occupation and attitude towards traditional health care. Based on the above, it is recommended that there is a need for urgent investment and support of traditional healers and traditional health care not only by government, but also by civil society and the private sector. In addition, more resources and infrastructure need to be committed to test and promote the use of safe and efficacious traditional medicines, as well as to regulate the traditional healing profession. Besides, there is a need for a campaign that raises awareness of the rights of patients to adequate care, treatment and support by traditional healers. i ii