Sacramento City College
Unit Plans
Completed Spring 2004
Department Name: Public Information Office
Department Spokesperson: Linda Kalber
Division Dean: NA
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Accomplishments
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Three-Year Plan
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Action Plan
Budget Request
Budget Narrative
Key Performance Indicators
Public Information Office Department / Accomplishments 2003 – 2004
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Action Plan
Linkage to
Other Plans
Goal 1:
Access &
Growth
Year-End Status and Accomplishments
Wrote article for May Dateline SCC and fall TAB to
promote the September opening of light rail: “10
Great Reasons to Ride RT to SCC.” Worked with
RT on the grand opening celebration September 26.
Festivities included a ceremony at City College light
rail station and working a booth at the community
event in the evening.
Finalized content of publications & marketing guide
with committee input and will send logos and seals
out for faculty, staff and student vote in late April.
The guide will be completed during the summer and
posted on the Web.
1a
Work with Regional Transit on Grand Opening
1b
Work with members of Publications & Marketing
Committee on low-cost marketing tips
1c
Incorporate more publications into evolving
Web-based publications, minimizing expenses
and maximizing the opportunity to make changes
in a timely manner.
Added to the Web the TAB, Jumpstart, Dateline SCC
and the Faculty Handbook. Also worked with
individual departments to update/add information.
Work with District PIOs to help maintain or
increase enrollment in spite of declining budget
Last fall, when fees went from $11 to $18 a unit, the
district lost about 3,400 students. Fees are expected to
increase again this fall, yet the district hopes to
increase summer enrollment by 10% and fall by 4%. I
serve on an enrollment management committee on
campus and at the district to strategize ways to retain
our current students and increase high-school student
enrollment. Tab and Jumpstart marketing will be
geared toward boosting enrollment.
1d
Public Information Office Department / Accomplishments 2003 – 2004
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Action Plan
2a
Update Career Choices online to showcase new
and existing instructional programs, services and
resources that meet community employment
needs.
Linkage to
Other Plans
Goal 2:
Student
Success
Year-End Status and Accomplishments
The information has been updated, but we will be
looking for new stories to promote different
programs.
Working with Louise Winkelblack and Quinn
Nakano, many changes have been made to these
pages since the program began last fall. The demand
Create & Maintain Web pages for Associate
for specific information from individual cohorts has
2b
Degree Nursing Program Extended Campus
necessitated constant review and revisions. Web
pages are now the primary source of information for
students.
Other Accomplishments: Linda Kalber helped plan and execute a grand opening celebration for the Sutter Center for Health
Professions and a dedication ceremony for the City Café. She also attended numerous meetings of the Citizen’s Advisory
Committee, the Land Park Community Association, the Capital Shrine Bowl, and continues to serve as a representative on the
Freeport Boulevard Improvement Committee. Nicole Luna kept the online faculty and staff directory accurate and current and
published printed phonebooks for full and part-time faculty. She also worked with various departments to update the online
calendar and Hughes Stadium/Sutterville Road electronic sign with activities and events, and posted the Staff News online. Both
Linda and Nicole served on accreditation teams.
Three-Year Plan
Public Information Office
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Long Range Plan
Increase advertising and news releases to
promote programs and services.
Add Web pages and monitor to make sure
they are accurate, current, & accessible.
Continue to establish levels of responsibility
for Web page development and upkeep.
Work with Regional Transit to promote usage
of public transportation.
Attend community meetings and work with
community leaders.
Design & mail publications to the immediate
community that reflect what SCC is doing and
plans to do as a neighbor.
Develop partnerships with schools,
government, businesses, and the media to
promote SCC, our programs, our staff, and our
students.
Continue to improve campus communication
with faculty, staff and students through the
Staff News and systemwide broadcasts.
Continue to work with journalism department
to publish three issues of the TAB and two
issues of Jumpstart annually.
Inform the campus and the community about
bond expenditures and facility improvements.
2005-2006
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Public Information Office Action Plan 2004 – 2005
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Action Item
Linkage to
Other Plans
Goal 1:
The summer Dateline SCC will be an update on the
Public
EIR and include the master plan for Sacramento
Relations
City College.
Work with journalism department to keep the
community informed about improvements to
transportation, access and parking and college
facilities.
After the vote on logos and seals, work with
Marketing & Publications committee to finalize
Marketing
guide for Executive Council approval. Then post on
the Web and notify the campus community.
Work with College & Community Relations to
develop a fact sheet about Sacramento City College
that may be given to donors, job applicants, and
community members/groups.
Year-end Status and Accomplishments