“What is Word of Mouth
Advertising and How can it
be Stimulated?”
By: Manpreet Brar &
Nicole Chacalias
Agenda






Word of mouth communication
Positive word of mouth
Factors encouraging word of mouth
Negative word of mouth
Word of mouth strategies
Questions
Word of Mouth
Communication


The passing of information by verbal
means on an informal person to
person basis.
The transmission of product
information by individuals to
individuals.
Positive Word of Mouth


Encourages the consumer to adopt a
certain product.
Provides a means for people to cut
through the clutter of the thousands of
messages received a day.
Factors Encouraging Word
of Mouth



Avidly being engaged with a product.
Product knowledge.
Concern for others.
Negative Word of Mouth



Detrimental to products.
Reduce the credibility of a company.
Rumor's can be harmful to a busines.
Word of Mouth Strategies


Virtual Communities
Guerrilla Marketing
– Example
YouTube - Broadcast Yourself.
 http://www.youtube.com/watch?v=im2WLSJ0
LFw


Viral Marketing
Questions