What is MICE?
1
Business Tourism
Business Events
MICE
(Meetings, Incentives, Conferences, Events)
2
The Importance of Business Tourism
• Benefits way beyond Tourism
• Business Events Sydney report lists a total of 19 benefits in 6
distinct categories
• Knowledge exchange
• Networking
• Education
• Fundraising
• Destination reputation
• Media coverage
3
BUSINESS EVENT OUTCOMES
1.
Knowledge Expansion
• Growing local knowledge
• Knowledge improving education
• Knowledge improving professional practice
4.
Fundraising & Future Research Capacity
• Fundraising opportunities
• Greater access to government and/or private
sector funding sources
2.
Networking, Relationships & Collaboration
• Access to networking opportunities for local
practitioners and researchers
• Networking fosters creation of long term
relationships
• Networking as a catalyst for knowledge
expansion, research development & research
collaborations
• Research collaborations lead to development
of new product & technologies
5.
Raising Awareness & Profiling
• Generating awareness of sector specific issues
• Raising awareness of broader societal issues
• Profiling local organizations, associations and/or
centres
• A catalyst for government support
3.
Educational Outcomes
• Opportunities for local postgraduate research
students
• Increased attractiveness of education sector
6.
Showcasing & Destination Reputation
• Showcasing local talent
• Enhancing Sydney’s reputation as a global
leader
• Enhancing Sydney’s reputation as a business
events destination
4
Meetings & Incentives: Differences
MEETING
INCENTIVE
Budget
Fixed
Varies
Attendance
By invitation
Qualification
Number of
Participants
Known
(unknown for some
meetings)
Unknown
(in most cases)
Objectives
Soft
Results
Vague
Hard
Specific &
Quantifiable
5
Why?
•
•
•
•
•
Size of market
Come year round / mainly off season
Value sensitive / not price
Use multiple services
Future business
leisure +
business
6
PLAYERS
PLAYERS
7
What is a DMC ?
A DMC is a specialist service
organisation offering unique local
knowledge, expertise, creativity and
above all, unrivalled strategic
understanding of the global meetings,
incentives, conferences and events
industry
8
What is a PCO?
A PCO is a company, which specialises in the
management of congresses. The company will act
as a consultant to the organising committee or
headquarter organisation, enacting its decisions
and assisting to fulfil their objectives, whilst
utilising the experience and knowledge it has
gained over many years in organising events
9
What is Incentive Travel?
Incentive travel is a global management tool that
uses an exceptional travel experience to motivate
and /or recognise participants for increased levels
of performance in support of organisational goals
10
DMC
/Hotel
11
AGENCY
DMC
HOTEL
12
ASSOCIATION
ASSOCIATION
INTERNAL EVENT
PLANNER
PCO
DMC
HOTEL
13
THE MARKET
14
Resurgent
RESURGENT
15
Value
• US - $240 billion
- EIBTM 2014 trends report
Budget
• 48% increase / substantial
- SITE Foundation
• 47% increase
- IRF Pulse Survey
• 92% (top 50 agencies) increase / substantial
- C&IT UK
16
Growing Sector
• Just over 1m “business” visitors in 2013
(200,000 C&M, Incentives?, Exhibitions?)
MICE
•
•
•
•
Meeting
Incentive
Conference
Exhibition
-
€1150
€1350
€1400
€550
17