King Fahd University of Petroleum and Minerals
College of Industrial Management
Department of Management & Marketing
MKT 250 (Principles of Marketing)
Instructor: AlQahtani Nasser
Office: Building 24- 101
Telephone: 860-7519
Email: Via nasserali@kfupm.edu.sa for urgent matters.
Office Hours: Mondays and Wednesdays (11:15-12:00 pm) and by appointment.
Required Textbook:
Pride William M, and Ferrell, O. C. (2012), Marketing, 17th Edition. South-Western.
Catalogue Course Description:
The basic principles of marketing are introduced. Material covered includes marketing’s
role in society and the firm, marketing concept, market segmentation and target
marketing, market measurement, and the elements of the marketing mix, including
product planning, physical distribution, promotion, personal selling, mass selling, and
price setting.
Prerequisite: ECON 202
Exams:
There will be 3 exams (two majors and a final) during the semester based on the material
covered in your text book and other material covered in the class. Exams will contain
T/F, MC, short essay, and open questions.
Course Group Project:
There will be group project (4 students each) where students will develop a marketing
plan for a hypothetical product. Details will be given later. However, the sample
marketing plan (Appendix C on page A-27) will be used to guide you writing your report.
(Group Project Deadline 10 Dec)
Grading:
Grading will be based on the following components:
Exam 1
200 points (20%)
Exam 2
Final Exam
Project
Homework, quizzes, presentation, etc
Misc. (Attendance, participation, etc)
Total
250 points (25%)
300 points (30%)
150 points (15%)
50 points (5%)
50 points (5%)
===============
1000 Points (100%)
(Quizzes will be assigned when needed but I will tell you about them in advance.
They will cover chapters (material) to be read by students before class)
Attendance:
University policy and related rules will be employed. Please pay the attention to the
following:
1- DO NOT ask for personal excuses.
2- Bring your written excuse within 7 days after returning to class (but not later than
the dates indicated in the calendar) or the absence will be considered unexcused.
Remember, even if you had an excuse, you are responsible for obtaining notes for
any material missed due to class absence.
3- Students whose unexcused absences total more than 20% (6) will receive a grade
of “DN”.
4- Attendance will be taken at the beginning of the class, so it is your responsibility
to come to class on time. Students arriving after attendance has been taken will be
considered tardy and three tardies will be counted as one unexcused absence. If
you come after 15 minutes, just get in quietly but you will be considered absent.
5- To encourage attendance and punctuality, the following rule will be applied:
a- Zero absences will add 2 points to the final grade.
b- One absence will add 1.5 point to the final grade.
c- Two absences will add 1 point to the final grade.
d- Three absences will not impact the final grade.
e- Four absences will subtract 1 point from the final grade.
f- Five absences will subtract 2 points from the final grade.
g- Six absences will subtract 3 points from the final grade.
Expectations from Students
All students are expected to:
1- Come to class on time and stay until the end of class period. If you have to leave
the class room, for an acceptable reason, you MUST get the permission to do so.
2- Read the assigned chapter (s) before each class meeting and be prepared for
discussions, pop quiz, or a short presentation. Be an active participant.
Participation in this course is very important. I will call on names to encourage
participation.
3- Not miss any of the scheduled exams. NO make-up exams.
4- Turn in assignments on time.
5- Turn off mobile phones and all other communication devices.
Academic Honesty
Any form of cheating will NOT be tolerated. This applies to exams, quizzes, the project,
and all other activities. If any student attempts to cheat, he will receive an “F” for the
course.
Plagiarism is another issue that is discussed in the group project.
WebCT:
This class will utilize Web CT as a main web resource. Announcements, project
instruction, grades as well as other activities will be communicated and coordinated
through Web CT. Since I have a ready-made PowerPoint slides, I may post them before
class. Hence, I encourage you to, at least, read the slides before class and use them to
guide you in your reading activity.
Calendar:
Week
No.
1 M
W
2 M
W
3 M
W
4 M
W
Date
Chapter/ Exam
Sep 1
Sep 3
Sep 8
Sep 10
Sep 15
Sep 17
Sep 22
Sep 24
Thu-Sun
Sep25-Oct12
5 M
W
6 M
W
7 M
8 W
9 M
W
10 M
W
12 M
W
13 M
W
14 M
W
15 M
W
M
W
M
W
Oct 13
Oct 15
Oct 20
Oct 22
Oct 27
Oct 29
Nov 3
Nov 5
Nov 10
Nov 12
Nov 17
Nov 19
Nov 24
Nov 26
Dec 1
Dec 3
Dec 8
Dec 10
Dec 15
Dec 17
Dec 22
Dec 24
Introduction
Ch1
Ch2
Ch2
Ch3
Ch4
Ch4
Ch5
Id al-Adha Vacation
Ch 6
Major Exam 1
Ch 7
Ch 8
Ch 9
Ch10
Ch11
Ch12
Ch13
Ch14
Major Exam 2
Ch15
Ch16
Ch17
Ch17
Ch18
Ch19
Ch 20 (Group Project Deadline 10 Dec)
Ch 21
Presentations
Presentations
Presentations
TBA
Final Exam (Ch 14-20)
Note
Ch 1- 6
Ch 7-13
TBA
TBA
More Information about the final exam will be provided later on.
* A detailed timetable for the project (e.g., progress reports, final submission,
presentations, etc) will be provided later in the "Project" section in my WebCT page.
Presentations depend on time availability, but at least representative presentations will be
delivered.
Wish you all a fruitful academic year.