The Tipping Point
How to Start a Revolution
What is the Tipping Point
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Pressure causes toppling
Unexpected becomes expected
Threshold
Boiling point
Information Epidemic
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Spreads like a virus
Geometric progression
Epidemic Tips When…..
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People, information and conditions
appropriate:
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Message
Changes and effect
Quickly
The Tipping Point
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The Law of the Few
The Stickiness Factor
The Magic Number 150
Conclusion
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Diffusion Model
How Ideas are Spread
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2 Types of Communication
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Word-of-Mouth
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Rumors
How Ideas are Spread cont.
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3 Types of Communicators
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Connectors
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Mavens
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Salespersons
The Stickiness Factor
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Presentation of an idea can affect how
the idea is received and whether people
take action upon it.
Whether it “Sticks”
Context
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A persons actions are as much a
product of the environment in which
that person is placed as they are of that
persons character.
The Magic Number 150
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The upper limit of social circles
The maximum amount of people that
one can maintain a functioning social
relationship with
History in evolution of human beings,
development of brain and cognition
The Magic Number 150 (cont.)
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Examples:
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Hutterite colonies
Military hierarchy
Manufacturing facilities
Any more than one fifty is beyond the
threshold of cognition
Extreme breakdown of social structure
Lessons of the Tipping Point
1.
2.
3.
Concentrate resources on a few key
areas.
People who create successful
epidemics deliberately test their
intuitions.
Belief that change is possible.
The Diffusion Model
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A detailed, academic way of looking at
how a contagious idea or “product” or
innovation moves through a population.
The Tipping Point………..
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Wrap the main points up…