SWEATING IT OUT: THE RESPONSE OF SUMMER ELECTRICITY DEMAND TO INCREASES IN PRICE A Thesis Presented to the faculty of the Department of Economics California State University, Sacramento Submitted in partial satisfaction of the requirements for the degree of MASTER OF ARTS in Economics by Zephaniah K. Davis FALL 2013 © 2013 Zephaniah K. Davis ALL RIGHTS RESERVED ii SWEATING IT OUT: THE RESPONSE OF SUMMER ELECTRICITY DEMAND TO INCREASES IN PRICE A Thesis by Zephaniah K. Davis Approved by: __________________________________, Committee Chair Craig Gallet, Ph.D. __________________________________, Second Reader Smile Dube, Ph.D. ____________________________ Date iii Student: Zephaniah K. Davis I certify that this student has met the requirements for format contained in the University format manual, and that this thesis is suitable for shelving in the Library and credit is to be awarded for the thesis. __________________________, Graduate Coordinator Kristin Kiesel, Ph.D. Department of Economics iv ___________________ Date Abstract of SWEATING IT OUT: THE RESPONSE OF SUMMER ELECTRICITY DEMAND TO INCREASES IN PRICE by Zephaniah K. Davis This study examines the own price elasticity of demand for electricity in the Greater Sacramento Area. Data corresponded to customer billing information from the Sacramento Municipal Utility District for Summer 2012. Both linear and logarithmic functional forms, as well as fixed and random effects models, were estimated to examine the effects of price changes on usage. A number of other variables, such as temperature, a one-period lag in use, and various binomial event indicators, were also included as determinants of daily electricity usage. The results indicate that the daily price elasticity is in the range of -0.0210 to -0.0702 for the double log model, while the linear estimates range from -0.0037 to -0.2726, with temperature playing an important role in both models. __________________________________________, Committee Chair Craig Gallet, Ph.D. v ACKNOWLEDGEMENTS I would like to thank Professor Craig A. Gallet for all of his support and guidance in writing this thesis, Professor Smile Dube for additional guidance and diligence, and Kristin Kiesel for serving as my graduate coordinator. I would also like to thank my parents, particularly my Dad, who have guided me, supported me and opened every door they could for me throughout my life. vi TABLE OF CONTENTS Page Abstract ..........................................................................................................................v Acknowledgements ...................................................................................................... vi List of Tables ............................................................................................................. viii List of Figures .............................................................................................................. ix Chapter 1. INTRODUCTION.………………………………………………………………..1 2. LITERATURE REVIEW ........................................................................................4 3. METHODS ............................................................................................................20 4. ESTIMATION RESULTS .................................................................................... 35 5. CONCLUDING REMARKS ................................................................................ 48 Work Cited ...................................................................................................................51 vii LIST OF TABLES Tables Page 1. Comparison of the Empirical Results for Energy Demand ........... …………….5 2. Price Elasticities by Household Income and Electricity Consumption ………14 3. Variable Means ........................................................ ………………………….16 4. Variables and Definitions ........................................ ………………………….21 5. Summary Statistics................................................... ………………………….22 6. Descriptive Statistics for Electricity Use in Each Quartile .......... …………….25 7. Electricity Rates by Rate Code and Usage .................................. …………….26 8. Model 1 Estimation Results ......................................................... …………….37 9. Model 2 Estimation Results ......................................................... …………….38 10. Model 3 Estimation Results ......................................................... …………….40 11. Model 4 Estimation Results ......................................................... …………….42 12. Quartile Estimation Results for Fixed-Effect Double Log Model 3 .... ……….46 viii LIST OF FIGURES Page 1. Increasing-Block Pricing……………… ........ .……………………………….12 2. Estimated Distribution of California Household’s Electricity Price Elasticities .................................................................................... …………….13 3. Histogram of the Daily Average of the Total Electricity Use per Household..23 4. Typical Daily Household Electricity Use during Each Month .... …………….27 5. Average Daily Usage and Average Daily Temperature .............. …………….31 ix 1 Chapter 1 INTRODUCTION During the 1970s and 80s the United States saw rapidly increasing energy costs and subsequent government, firm and consumer concerns. Accompanying these concerns about energy conservation during this period came a large number of studies of residential electricity usage conducted to measure and support critical elements in the energy policy dialogue. Since this period, we have seen steady growth in both studies and debate over energy efficiency and conservation, and concerns over global climate change and energy security have only intensified the issues. Further complicating matters is the fact that electricity cannot be stored, so strict regulation has been put into place to assure that quantity supplied always meets or very slightly exceeds quantity demanded to prevent disruptions in service. This regulation comes at a price, namely inefficient prices resulting in deadweight loss. However, consequences of this are not limited to deadweight loss. Due to immense demand and the shutdown of nuclear power plants due to environmental activism, we find ourselves in short supply of electricity, particularly in California. This issue was made very prominent during the Energy Crisis of 2000 and 2001 when utilities were unable to make electricity supply meet demand in California and other western markets, resulting in brownouts and other disruptions in power delivery during times of high demand. While California has not had a crisis of this magnitude since, the California Energy Commission (2013) predicts a 13% statewide increase in electricity demand from 2012 through 2024. 2 To address this issue, in recent years many utilities have been implementing timebased pricing programs in which they charge more money during times in which electricity demand is high and less during times in which it is low to get consumers to substitute towards cheaper electricity in ‘off’ times by reducing demand during critical times. Many advocates and policymakers hold that reducing the demand for energy is essential to mitigating concerns, and accumulated literature and analyses over the past 30 years overwhelmingly find that demand reductions can be a cost-effective means of doing so. However, given the extremely complicated nature of electricity production, distribution and pricing, it is vital to understand consumer’s responsiveness to electricity price changes. Understanding these behaviors can help municipalities, utility companies and policy makers predict future energy needs and design pricing and taxation policies. This interest in accurate pricing reflects a general desire of policymakers, electricity producers, utilities and end-users to improve the efficiency of electricity markets. How new pricing mechanisms would affect households’ consumption and expenditures is still a matter of considerable uncertainty in many markets, however. Facing possible volatility in electricity price, consumers may decide to modify their demand profile to reduce electricity costs. Therefore, it will be necessary to estimate and quantify how consumers respond to price changes. This work is valuable for policymakers in developing more effective electricity pricing schemes. For these reasons, in this thesis we ask two research questions. First, what are the short-run and long-run price elasticities of demand for electricity in the Greater 3 Sacramento area? That is, what is the magnitude of the relationship between a price increase and the diminished response in purchasing by consumers? Second, do temporary events, such as particularly hot days or social energy-saving events, cause temporal changes in the level of demand, as well as the price elasticity? We create a panel dataset using electricity consumption data for 665 residential households, each with 121 daily observations spanning June 1, 2012 through September 30, 2012. To this we add calculated price data, temperature data and binomial indictors of temporary events aimed at reducing electricity consumption and improving air quality. We also include interactions of price with these variables to estimate changes in elasticities due to these events. Our estimates are based on commonly-used double log and linear models, the double log being of most interest as it is easy to estimate and yields elasticities directly from coefficients. We specify fixed and random effects models to account for unobserved heterogeneity. Briefly, we find that price elasticities are stable across models with a fixed effects specification yielding price elasticities that range from -0.0037 to -0.1022 in the short-run and .0024 to -0.0594 in the long-run. The remainder of this thesis is organized as follows. In the following chapter we review previous studies of the price elasticity of demand in electricity markets. Chapter 3 details our empirical specification, while Chapter 4 provides the estimation results. The thesis concludes with a summary in Chapter 5. 4 Chapter 2 LITERATURE REVIEW Since the 1950s numerous studies have examined the demand for electricity, with many of them focused on estimating the price elasticity of demand. For instance, in what is likely the first study of its kind, Houthakker (1951) applied generalized least squares (GLS) to a panel of data to analyze domestic electricity demand over several months (assuming a stable demand function). The data came from surveys of 42 British households for the years 1938-9 and included variables for the marginal price of electricity, annual usage of electricity, average monthly income per household, the marginal price of gas (considered a substitute) and the average holdings of heavy domestic equipment per consumer. Using a double-log functional form of demand, Houthakker estimated the price elasticity to be -0.89. Being in the inelastic range, his results suggest electricity demand modestly responds to price changes. Since the publication of Houthakker’s study, a multitude of other studies have used various techniques and data to estimate the price elasticity for single- and mixedenergy sources, as well as household-level and economy-wide demand. As an indication of the variation in price elasticity estimates, Lee and Lee (2010) surveyed 16 of these studies and discussed key differences in the literature. According to Table 1 below, some studies (e.g., Pindyck, 1979) report price elasticities which lie in the elastic range, whereas other studies (e.g., Li and Maddala, 1999) report price elasticities which lie in the inelastic range. Although we will discuss several of these studies later in the chapter, a perusal of Table 1 shows that (i) periods examined tend to be over multiple years, (ii) 5 short-run price elasticities are smaller in absolute value compared to long-run price elasticities and (iii) price elasticities estimated with cross-sectional data tend to be larger in absolute value than those derived from panel data. Table 1. Comparison of the Empirical Results for Energy Demand Empirical Income Authors Subject Period Method Elasticity Denmark 19481990 Short-run: 0.67; longrun 1.21 Time-series model Denmark 19601996 1.29 Time-series model Nepal 19801999 3.04 Bentzen and Engste (1993b) Time-series model Bentzen and Engste (2001) Dhungel (2003) Price Elasticity Short-run: -0.14; long-run: 0.47 -1.03 -3.45 ~ 1.65 Short-run: -0.24 ~ 0.18; longrun -0.59 ~ -0.44 Fatai et al. (2003) Time-series model New Zealand 19601999 Short-run: 0.34 ~ 0.46; long-run 0.81 ~ 1.44 Field and Grebenstein (1980) Cross-sectional model United States 1971 -- -1.65 ~ .054 Mexico 19652001 0.45 ~ 0.64 -0.43 ~ 0.07 California 19831997 Insignificant -0.132 Taiwan 19571995 1.57 -0.15 Time-series model India 19701995 0.67 ~ 1.57 -0.66 ~ 0.12 Time-series model United States 19701990 0.38 ~ 1.18 -0.08 ~ 0.48 23 OECD 1978countries 1999 Short-run: 0.08 ~ 1.15; long-run 0.26 ~ 4.20 Short-run: 0.17 ~ 0.16; longrun -0.52 ~ -0.59 Galindo (2005) Garcia-Cerrutti (2000) Holtedahl and Joutz (2004) Kulshreshtha and Parikh (2000) Li and Maddala (1999) Liu (2004) Time-series model Dynamic random variables Time-series model Dynamic panel model 6 Authors Empirical Method Subject Period Income Elasticity Mandala et al. (1997) Shrinkage estimators U.S. - 49 states 19701990 Short-run: 0.39; longrun 0.89 Narayan and Smyth (2005) Time-series model Australia 19692000 Short-run: 0.01 ~ 0.04; long-run 0.32 ~ 0.41 Olatubi and Zhang (2003) Dynamic panel model U.S. - 16 states 19771999 0.4 Pindyck (1979) Cross-sectional model OECD 19591973 0.7 ~ 0.8 Prosser Time-series model OECD 19601982 1.02 Price Elasticity Short-run: -0.185; long-run 0.263 Short-run: -0.27 ~ 0.26; longrun -0.47 ~ -0.54 -0.32 Residential sector: 1.25 ~ -1.0 industrial sector: 1.17 ~ .022 Short-run: -0.22 longrun -0.4 Note: A~B means the numbers range from A to B. Source Lee and Lee (2010) P. 2-3 Fisher and Keysen (1962) examined changes in stock and usage of in-home electrical appliances in an effort to explain differences in price responsiveness of household electricity demand across various time horizons. In particular, they utilized a series of lag terms to estimate a double-log specification of demand, and thus devoted substantial effort to examining price elasticities in the short- and medium-run, -0.16 and 0.24, respectively. Soon after Fisher and Keysen (1962), partial-adjustment models 7 became popular due to the researchers assuming that current electricity use may differ from desired use over different time horizons (Hudson and Jorgenson, 1974).1 During the 1970s and 1980s several studies examined the determinants of residential electricity demand, often following Fisher and Keysen’s (1962) focus on household appliance energy usage. For instance, Wilder and Willenborg (1975) used cross-sectional household-level data to examine the relationship between electricity consumption, price, household income, size of household and stock of electrical appliances. By estimating a double-log specification of demand using two-stage least squares (2SLS), their price elasticity estimate of -1 is larger in absolute value compared to the literature in general but similar to price elasticity estimates obtained from other studies using cross-sectional data (see Table 1). 2 Unlike previous studies, however, Wilder and Willenborg (1975) used average price instead of marginal price stating that “the consumer responds to his total monthly bill and rarely knows what the marginal rate is.” (Wilder and Willenborg, 1975; Page 212). Simply put, the consumer makes his choices based on the period’s total cost. Wilder and Willenborg also state that similar estimates could be achieved using marginal price data, albeit the demand intercept would differ from the average price model. 1 Hudson and Jorgenson (1974) estimated a transcendental logarithmic functional form for demand. By doing so, they were able to estimate the influence of other factors, such as substitutes and complements on the demand for electricity. Amongst other results, they estimated the price elasticity for electricity to be approximately -0.2. 2 They also estimated demand using ordinary least squares (OLS) and reported a price elasticity of -2.65, an elastic range. This suggests that results may be sensitive to the chosen estimation method. 8 Hsiao and Mountain (1985) extended the home appliance model of electricity demand by utilizing panel data methods and taking a more in depth look at the role of income. They found the income elasticity of demand roughly equaled 0.17. Later, Branch (1993) modeled demand for electricity partially as a function of the utilization of appliances and their electrical draw. Using a GLS model, he determined that electricpowered stoves, water heaters and freezers were prone to significantly higher electricity usage than those homes equipped with natural gas-driven versions of those appliances. The overall price elasticity of demand was estimated to be -0.2. Griffin (1974) relied on changes in price, among many other variables, to estimate electricity demand using time-series data applied to a polynomial-distributed lag model. He did this for both the short- and long-run versions of demand, finding that short-run price elasticities are small (that is, in the range of -0.06 to -0.04), yet long-run price elasticities are more substantial (that is, in the range of -0.51 to -0.52). Similar to Wilder and Willenborg (1975), Griffin used the average price of electricity instead of approximate marginal tariffs. Objections to this specification usually stem from simultaneous equation bias (Griffin, 1974). However, this is dealt with by using 2SLS as the estimation method. Although the majority of studies have relied on double-log versions of demand to estimate price elasticities of electricity, Chang and Hsing (1991) used a complicated transformation to test the appropriateness of the double-log version, compare to a semilog version of demand (which allows price elasticities to vary over time). Regarding the price elasticity of demand, their estimates fall in the range of -0.1354 to -0.3643, with 9 higher absolute values corresponding to the double-log specification. Although the authors reject the log-log and linear forms at the 0.01 and 0.05 levels, they imply in their discussion that due to the log-log model imposing a constant elasticity over time that this specification may not be appropriate for long-period data. The authors also find that a one-period lag in consumption is a statistically significant explanatory variable in all their models, thus indicating there is habit persistence in the consumption of electricity. Indeed, the significance of this lag variable is corroborated by Athukorala and Wilson (2010) and RAND (2006). .85 Many studies suffer from a lack of available data, which often limits their specifications of demand to one or two explanatory variables. For instance, Al-Zayer and Al-Ibrahim (1996) only included temperature as a determinant of household electricity demand, while Dincer and Dost (1997) merely included real income as a determinant of demand. Yet other studies (for example, Al-Faris, 2002) have been able to model the demand for energy as a function of own-price, a substitute price and real income, yet not temperature. However, any reasonable specification of household electricity demand over shorter periods of time, especially during the winter and summer months, should control for temperature. Indeed, utilities often structure their pricing seasonally to account for the increased need for electric heating and cooling in homes during particular periods. Thus, if price and temperature are correlated, yet temperature is omitted from the specification of demand, then the estimates of price elasticity may suffer from omitted variable bias. In fact, Narayan and Smyth (2005) and the California Public Utilities Commission (CPUC) (2012) point out that such biases are particularly troublesome with 10 long-run price elasticity estimates. This has led the CPUC to take the position that temperature is so important in determining electricity demand, due to the large variations in electricity use via home heating and cooling elements, that it requires energy evaluators to incorporate heating and/or cooling degree hours or days into their models.3 To illustrate this, imagine a home with electric heat and air conditioning. During summer when the outside air temperature is very warm and the consumer wants some comfort, thus he or she will most likely turn on the air conditioner (cooling degree) and consume more electricity than he or she would have on a more temperate day. Conversely, this also applies to heaters in the winter months. While studies examining the use of various home heating and cooling appliances indirectly capture temperature variation, the use of CDH or HDH is recommended for academic studies and mandatory for professional studies (for examples see CPUC, 2012; RAND, 2006). Fortunately, not all studies have overlooked temperature as a vital explanatory variable as Reiss and White (2005), Lavin et al. (2011), RAND (2006), Branch (1993) and Barnes et al. (1981) incorporate explanatory variables to control for temperature in 3 Degree days and hours are essentially a simplified representation of outside airtemperature data. They are widely used in the energy industry for calculations relating to the effect of outside air temperature on building energy consumption. “Heating degree days” (HDD) are a measure of how much (in degrees) and for how long (in days, D or in hours, H) the outside air temperature was lower than a specific “base temperature” (or “balance point”). “Cooling degree days” (CDD) are a measure of how much (in degrees) and for how long (in days) the outside air temperature was higher than a specific “base temperature”. Thus, HDD (CDD) is an indicator of energy consumption needed to heat (cool) a building. 11 their models. 4 For instance, Reiss and White (2005) use Residential Energy Consumption (REC) survey data to examine the price and income elasticity of 1,307 California households. Households from an assortment of service providers, climate zones, household appliances and incomes were selected, all with a two-tier pricing system called ‘increasing-block pricing.’ In this type of system, the consumer is charged one rate per kWh up until a usage threshold is reached, after which the price increases to another figure. Both standard and low income schedules were included, totaling altogether 189 rate schedules from 1993 to 1997. Added to the data were income, structure characteristics and appliance stock data from REC as well as and weather data (heating and cooling degree days) from the closest National Weather Service station to the household. 4 In all cases, the coefficients of these variables were significantly different from zero. 12 Figure 1. Increasing-Block Pricing. Figure 1 illustrates three-tiered increasing-block pricing. The consumer pays one price, P1, as long as they use less than or equal to Q1 quantity of electricity (700kWh) over the billing period. Should the consumer use more than Q1 amount of electricity (>700kWh) he or she will then pay a higher price, P2 and so on. In theory, the price increase or threat thereof compels consumers to use less electricity than they would without. Reiss and White (2005) then used both generalized method of moments (GMM) and OLS to calculate the demand elasticities for each of the 1,307 households. Across the households, the average price elasticity was estimated to be -0.39, with electric heating and cooling elements playing a significant role in determining the household’s overall price elasticity. By estimating individual household demand, instead of a panel data version of demand (for example, fixed-effect model), this allowed Reiss and White (2005) to 13 examine how the price elasticity of demand was distributed (see Figure 2 below). For instance, as indicated below, while the bulk of households have price elasticities in the inelastic range, some households have price elasticities in the elastic range. Figure 2. Estimated Distribution of California Household’s Electricity Price Elasticities. Source: Reiss and White (2005) Figure 2. P. 870 As Reiss and White (2005) discuss, household location in this distribution is a function of income and other demographic characteristics. Because regulatory commissions provide subsidized tariffs to low-income households and are thus concerned with income-related consumption levels, Reiss and White (2005) separate their data into both income and consumption quartiles for further analysis (see Table 2 below). Price elasticities in the consumption quartiles are positive in the first two quartiles, then 14 negative in the fourth. The authors note that while these results are consistent with their constructed distribution, the magnitude of the differences is less than expected. 15 Table 2. Price Elasticities By Household Income And Electricity Consumption Price elasticitya Quartile Quartile range GMM method OLS method b By household annual income level: 1-st Less than $18,000 -0.49 0.15 2-nd $18,000 to $37,000 -0.34 0.17 3-rd $37,000 to $60,000 -0.37 0.14 4-th More than $60,000 -0.29 0.017 By household annual electricity consumption: 1-st Less than 4450kWh -0.46 0.37 2-nd 4450 to 6580kWh -0.35 0.04 3-rd 6580 to 9700kWh -0.32 0.00 4-th More than 9700kWh -0.33 -0.08 a Mean annual electricity price elasticity for households within each quartile. Approximate California household income quartiles, in 1998 dollars. b Source: Reiss and White (2005); Figure 2. P. 871 This study was later critiqued by Alberini et al. (2011) using a mixed panel covering 50 large metropolitan areas in the United States that the authors divide into quartiles by household income. They then examine price elasticity in each quartile, finding the elasticity to be between -0.68 and -0.64 and decreasing very slightly through the successive quartiles. As suggested previously, Narayan and Smyth (2005) note that many studies omit obvious variables. Also, researchers often fail to reach ideal empirical specifications due to data constraints. Typical studies of residential electricity demand model the relationship between electricity use and variables such as price, stock of household appliances, household income, other household characteristics and weather data (CPUC, 2012). Although this study focuses on the price elasticity of demand, it is common to find studies estimating both price and income elasticity. Also common, some studies often estimate both short and long-run elasticities, with the latter typically constructed 16 from models that assume the consumer uses a two-stage budgeting process (for example, see Faruqui and Sergici 2011). To summarize the extant literature, Espey and Espey (2004) completed a metaanalysis of 36 studies. Espey and Espey (2004) provide summary statistics of variables contained in a meta-regression model (See Table 3). For instance, given the means of key variables indicated in Table 3, the majority of price elasticity estimates in the literature come from double-log specifications of demand which are estimated with panel data. Furthermore, most price elasticity estimates pertain to the U.S., and were estimated in the 1970s, a period corresponding to notable oil price fluctuations that obviously contributed to increased attention given to exploring the determinants of energy demand. Also, relevant to this thesis, far less attention has been given in the literature to exploring price sensitivity over very short periods of time, say day-to-day. Although the mean short-run (long-run) price elasticity estimate in the literature is -0.35 (-0.85), there is substantial variation in these estimates, as elasticities overall fall in the range of -0.04 to -2.25. Both Espey and Espey (2004) and the CPUC explain that specification, data characteristics, time and location and the estimation techniques all greatly influence the observed variation in price elasticity estimates. Indeed, Reiss and White (2005) further explain that within California alone price elasticities vary across studies, depending upon a number of factors, such as geographic region, as well as data quality and statistical techniques. 17 Table 3. Variable Means Variable Elasticity Demand specification Reduced form Structural Static Dynamic Lag dependent variable Other lag Stock included Substitutes included Temperature included Household size Double log model Non-double log model Data characteristics Household level Time Series Cross sectional Cross sectional time series Monthly Annual Average Marginal Increasing block Decreasing block Time and location Aggregate Regional United States Non-United States Pre-1972 1972-1981 Post-1981 Publication year Estimation technique Ordinary least squares Non-ordinary least squares Short-run price elasticity -0.35 Long-run price elasticity -0.85 0.77 0.23 0.6 0.4 0.61 0.54 0.53 0.047 0.85 0.16 0.56 0.34 0.1 0.13 0.46 0.92 0.08 0.49 0.11 0.3 0.59 0.41 0.59 0.36 0.64 0.07 0.39 0.56 0.11 0.33 0.08 0.92 0.7 0.27 0.6 0.6 0.64 0.95 0.05 0.34 0.85 0.11 1983 0.26 0.74 0.92 0.08 0.82 0.82 0.11 1982 0.37 0.63 0.08 0.92 Note. Adapted from "Turning on the Lights: A Meta-Analysis of Residential Electricity Demand Elasticities," by Espey, James A. and Espey, Molly (2004) Journal of Agricultural and Applied Economics, vol. 36(01), p. 69. 18 Regarding California-specific studies, Lavin et al. (2011) examine price elasticity with careful attention given to price endogeneity. Specifically, Lavin et al. (2011) use a two-stage budget model with both double-log and linear demand specifications, which are similar to those used by Hewitt et al. (1995). Using REC survey data, as well as controlling for household characteristics, demographics, and weather conditions, Lavin et al. (2011) estimate the short run price elasticity for the double-log model to be -0.11; whereas for the linear model the price elasticity (evaluated at the means) is estimated to be -0.41. The authors mention that these estimates are somewhat lower than previous studies, which they suggest indicates that price may not be as effective a policy tool as resource managers believe. In an extensive study conducted by the RAND Corporation and published by the National Renewable Energy Laboratory (2006) both the residential and commercial electricity price elasticity was estimated at the national, state, regional and utility-level, utilizing one- and two-way fixed effects regressions. In both the double-log and linear models, independent variables included current period and one-year lagged price, population, income. In addition, current period climate data in the form of HDH and CDH was included as were fixed-effect indicator variables. The dataset, spanning the years 1977-2004, was constructed from several sources, including state energy reports, the Bureau of Economic Analysis, the U.S. Energy Information Administration, the National Oceanographic Atmospheric Administration, and data purchased from McGrawHill Construction Dodge. National-level residential short and long-run price elasticity results were estimated to be -0.20 and -0.32 respectively, which are in the range of other 19 studies. Also price elasticities were found not to vary across years but did vary across regions. In particular, the California-specific short-run price elasticity was estimated to be roughly -0.29, while the long-run price elasticity fell in the range of -0.25 to -0.50. Interaction terms appear in some studies, most notably in Faruqui and Sergici (2011) as a way of measuring event or time period-specific effects on price elasticity. This is included so that the model captures not the amount electricity demanded (demand shift), but the changes in consumer responsiveness to price due to them. That is, does the price elasticity of demand change (the demand curve rotates) during those events? Faruqui and Sergici (2011) interact price with temperature and various dummy variables indicating an assortment of time periods to measure price responsiveness over the course of their lengthy experiment. Their results indicated very minor but statistically significant fluctuations in responsiveness. 20 Chapter 3 METHODS 3.1 Empirical Specification This study considers both linear and logarithmic regression models to measure the impact of a price increase on electricity consumption, as our key interest is on how sensitive consumers are to day-to-day changes in price. To begin, consider the following linear model: Useit = 0 + 1Priceit + 2Useit-1 + 3Temperatureit + 4SpareAirit + 5CriticalPeakit + 6FlexAlertit + it (1) where i indexes the individual household and t indexes the day. Useit designates the daily use of electricity by each household on each day, while it is an error term. With results provided in the next chapter, different versions of the demand specification are estimated. For instance, one version is represented by equation (1), whereby electricity use is regressed on the price of electricity, its one-day lagged value, daily temperature, and dummy variables used to account for various energy-savings programs utilized by SMUD. All of these variables are defined in Table 4 below.5 While most studies reviewed in the previous chapter use ordinary least squares (OLS) to estimate electricity demand, this study will use entity-fixed and random effects 5 A log version of demand is also estimated. For example, in the log version of equation (1), the log of electricity use is regressed on the log of price, the log of the one-day lag in use, the log of temperature, and the three energy-savings dummy variables. The log specification is particularly convenient, as the coefficient of the log of price corresponds to the price elasticity of demand for electricity. 21 models to estimate demand at the household level. Such effects control for additional variation across households that are time invariant. 6 Hausman tests will then be conducted in order to select the most appropriate model. Regarding the explanatory variables used in this study, they are similar to those that have been explored in the existing literature. It is expected that a higher price will reduce daily electricity use (that is, following the law of demand, as the price of a good increases a consumer will demand less of the good, all other things being equal). It is also expected that the one-day lag in electricity use will have a positive impact on current use, as there is a habitual nature to the demand for electricity (for example see Reiss and White, 2005; RAND, 2006).7 We also expect temperature to have a positive impact on electricity use, particularly among households with electric heat and air conditioning, as these devices are used to mitigate the effects of uncomfortable outside air temperatures (RAND, 2006). Energy-saving programs (which are SpareAir, CriticalPeak, and FlexAlert) are all binomial variables related to programs administered by SMUD. They are designed to encourage customers to conserve energy, and thus could have a negative effect on electricity use. However, they may also simply signal days in which electricity use is predicted to be abnormally high (that is, beyond that captured by our measure of 6 Given the short time span we are considering (described in Section 3.2), household effects control for a variety of factors, including household income, wealth, and features of each residence (e.g., square footage, use of air conditioning, quality of insulation, etc.). 7 For instance, since our data corresponds to the warmer months of the year, given that consumers often leave the setting of their thermostat unchanged, prior electricity use will influence current electricity use. Furthermore, by including lagged use in the specification of demand, we can estimate both “short-run” and “long-run” price elasticities. 22 temperature, such as during periods of above-normal humidity), and thus could in fact be positively correlated with electricity use. The remainder of this chapter discusses these various variables in greater detail. 3.2 Variables and Data In this section we discuss the variables used in the empirical model as well as provide and discuss various descriptive statistics for these variables. Table 4 below provides a list of the dependent and explanatory variables used in this thesis, along with their respective definitions. In the following paragraphs the variables will be discussed in more detail. Table 4. Variables and Definitions Variable Definition Dependent: Use Total daily household electricity use (kWh) Explanatory: Price Average daily price of one kilowatt hour (kWh) Use(-1) A lag term corresponding to the previous day’s electricity use Temperature A temperature variable in the form of cooling degree hours SpareAir Dummy variable set equal to 1 for Spare the Air days CriticalPeak Dummy variable set equal to 1 for Critical Peak days FlexAlert Dummy variable set equal to 1 for Flex Alert days The total sample includes 665 households, each with 121 daily observations spanning June 1, 2012 through September 30, 2012. This totals 80,465 observations. Table 5 below shows various descriptive statistics (i.e., mean, standard deviation, kurtosis, skewness, minimum, and maximum) of the variables from Table 5. 23 Table 5. Summary Statistics Variable Mean Use 1.16 Price 0.11 Temperature 214.29 SpareAir 0.05 CriticalPeak 0.10 FlexAlert 0.03 St. Dev. 0.82 0.03 97.20 0.22 0.30 0.18 Kurtosis 4.52 0.43 -0.02 15.39 5.28 25.54 Skewness 1.67 1.02 0.34 4.17 2.70 5.25 Minimum Maximum 0.06 7.84 0.06 0.20 5.90 485.80 0 1 0 1 0 1 As mentioned, the dependent variable in our regression is “Use.” Since it is infeasible for this study to present summary statistics for this variable for each of the 665 households in the study, Table 5 presents the average daily consumption of all households in the study. When used in the empirical model, Use will be defined as the total daily kWh usage for each household. This usage data was taken from SMUD customer billing data, and along with SMUD rate schedules, was used to calculate average daily price, which is the price paid for each kWh on that respective day. Temperature is accounted for in the form of cooling degree hours (CDH). CDH are the maximum of outside air temperature minus the base (typically taken as 65), times the number of hours during the day that the air temp is above 65, or zero. SpareAir, CriticalPeak, and FlexAlert are binomial variables indicating if a particular day was categorized as a Spare the Air day, a Critical Peak Pricing day, or a Flex Alert day. As indicated in Table 5, 10 percent of the observations occurred during CPP days, while only 3 percent of the observations occurred during Flex Alert days. Since we seek to primarily explain the relationship between price and quantity consumed, we will begin by examining our dependent variable (daily use) and its pricing structure. Usage data came from a random sample of regular and low income households 24 provided by the Sacramento Municipal Utility District (SMUD). The raw data, corresponding to an hourly report of the amount of electricity used by each household, was summed across all hours of the day to obtain total daily use data for each household. As indicated in Table 6, while mean usage is 1.16, the distribution is peaked (a kurtosis of 4.52) and somewhat skewed to the right (skewness of 1.67), which is indicated below in Figure 3. Figure 3. Histogram of the Daily Average of the Total Electricity Use per Household Number of households 120.00 100.00 80.00 60.00 40.00 20.00 0.08 0.28 0.48 0.68 0.88 1.08 1.28 1.48 1.68 1.88 2.08 2.28 2.48 2.68 2.88 3.08 3.28 3.48 3.68 3.88 4.08 4.28 4.48 4.68 4.88 - Average daily usage in kWh Each household’s use was summed across the entire 122-day period then divided by 122. Figure 3 presents the frequency (vertical axis) in which a particular average value (horizontal axis) appears in the distribution. According to the figure, electricity use is positively skewed, with a relatively small number of households accounting for a high percentage of electricity use during the period. This indicates that more households use much more electricity than the average household, whereas very few use less. Intuitively, this makes sense as most homes contain similar appliances (such as a refrigerator, 25 television, dishwasher, and a washer and dryer), and somewhat regular use of these items is to be expected. Though unusual, some households contain high electricity-demand items such as computer servers, kilns or manufacturing equipment whose energy use can very quickly cause the mean to exceed the median and/or mode. 8 Due to this variation in use across households, the demand for electricity might differ between low-use and high-use consumers. Accordingly, in addition to regressions which pool all 665 households together, we also split the households into quartiles by average daily use (similar to Reiss and White (2005)), whereby quartile 1 consists of households with average daily use under 0.69, quartile 2 consists of households with average daily use between 0.69 and 1.021, quartile 3 consists of households with average daily use between 1.021 and 1.47, and quartile 4 consists of households with average daily use beyond 1.47. Table 6 below gives descriptive statistics for electricity usage for each of these quartiles as well as the entire sample. 8 While this is not an exact normal distribution, we have a very large number of observations. Thus, following the central limit theorem, in the estimation of our regression models we assume the parameter estimates adhere to a normal distribution. This is in keeping with previous work in this area, as well as standard convention in the economics literature when estimating electricity demand functions. 26 Table 6. Descriptive Statistics for Electricity Use in Each Quartile Quartile Quartile Quartile Quartile 1 2 3 4 0.688 1.021 Range < 0.688 > 1.174 1.021 1.474 Mean 0.465 0.845 1.229 2.102 Standard Deviation 0.149 0.100 0.130 0.612 Coefficient of variation 0.32 0.12 0.11 0.29 Kurtosis -0.77 -1.25 -1.11 5.26 Skewness -0.36 0.09 0.22 2.04 kWh as Percentage of 10% 18% 26% 45% Total Count 166 166 166 167 Correlation with price -0.06 0.01 0.01 0.1 Correlation with 0.34 0.57 0.56 0.44 temperature Complete Sample .06 – 7.84 1.16 0.82 0.71 4.52 1.67 100% 665 0.36 0.29 We see that for quartiles 1-3 kurtosis and skewness are closer to the normal distribution than the overall sample. Yet for the fourth quartile this is not the case. Accordingly, much of the imbalance in the overall sample is tied to those households with much higher electricity use. We also see that the range in use is highest for the fourth quartile, as is the correlation between price and use (albeit positive for quartiles 24). Furthermore, the first quartile has the highest coefficient of variation and is the only one to have a negative correlation with price, which is similar to results reported in Reiss and White (2005).9 The average price paid by each household for each day of the 122 days in the sample was calculated using SMUD’s residential rate schedule. Standard residential 9 As mentioned, we expect price and consumption to be negatively correlated. Thus, finding a positive correlation between these two variables is not consistent with our expectations. However, given that we intend to estimate a multiple regression, it is best to wait until the multiple regression results are presented in Chapter 4 to fully discuss the relationship between price and electricity use. 27 rates, SMUD rate codes Residential Standard General service (RSGH) and Residential Standard Open Electric-heated (RSEH), are subject to SMUD’s residential rate schedule. However, if they meet low- income requirements, customers can enroll in an assistance program where they receive a 35% discount on their base usage and a 30% discount on 600kWh past base usage. The customer is charged the full price for any electricity purchased in addition to the base plus 600kWh. This creates a two-block pricing structure for regular customers and a three-block structure for low-income customers, indicated below in Table 7. Table 7. Electricity Rates by Rate Code and Usage Monthly Usage <700kWh >=700kWh Rate Code Regular RSGH and RSEH Low Income RSGH_E and RSEH_E >=1350kWh Weekday Weekend Weekday Weekend Weekday Weekend 0.10778 0.0846 0.179 0.166 - - 0.07005 0.05499 0.1253 0.1162 0.179 0.166 Note: Prices in dollars per kWh. For example, consider a ‘regular’ household that uses 956kWh of electricity over the course of a billing cycle, usually 30 days. The household will be charged either $0.10778 or $0.0846 (depending upon the day of the week) for the each of the first 700kWh consumed, then $0.179 or $0.166 per kWh (again, depending upon the day of the week) for the remaining 256kWh. This increasing-block pricing structure utilizes the economics principle that consumers will purchase less of a good as the prices increases, 28 thus leading to a reduction in energy use. This can be illustrated by examining changes in daily usage of a typical household throughout the month (see Figures 4 a-d below). Figures 4 a-d. Typical Daily Household Electricity Use during Each Month Figure 4 b. July Daily Use Daily Use Figure 4 a. June 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 Day of the Month 1 3 5 7 9 1113151719212325272931 Day of the Month Figure 4 d. September Daily Use Daily Use Figure 4 c. August 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 Day of the Month 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 Day of the Month Above are graphs of 30 randomly selected households whose total daily kWh use have been averaged by month. In the above figures, the typical household generally surpasses the 700kWh threshold between the sixteenth and seventeenth day of any given month. Interestingly, notice that (i) average hourly usage is slightly higher prior to the threshold and (ii) there is a decline in usage beyond the threshold level of consumption.10 Rate information is publicly displayed on SMUD’s website and is also provided on all SMUD bills. Given that SMUD sets its rates well in advance, similar to the existing literature, we treat price as exogenous in the models we estimate. 10 29 Spare the Air, Critical Peak Pricing and Flex Alerts are all binomial variables that are district-specific and are designed to help reduce electricity use and promote a cleaner environment. Spare the Air days are event days called by regional air districts and promoted on television, radio and other media outlets in an effort to reduce harmful particles in the air. The program is administered by local air quality districts and is designed to improve air quality by reducing automobile usage, wood burning and other activities that release unhealthy particulate matter into the air. This may lead consumers to avoid driving on those days (and thus use more electricity at home) or perhaps lead them to conserve electricity in the home if they perceive doing so indirectly reduces particulate matter. Accordingly, the impact of such announcements could increase or decrease electricity demand. Critical Peak Pricing (CPP) and Flex Alerts could also have positive or negative influences on household electricity demand depending on the story. For instance, if both signal unusually uncomfortable weather (beyond that accounted for by cooling degree hours), then it could be that electricity use is simply higher on such days due to weather conditions. Alternatively, as the intent of these mechanisms is to reduce electricity usage on such days, their impacts on electricity demand could be negative. For instance, CPP is a program instituted by SMUD, which monitors enrolled household electricity use on a real-time basis, such that when a CPP day is announced enrolled households are charged during the peak time of the day a rate 75% above that charged during a similar time period on a non-CPP day. Although the sample used in this thesis does not include such 30 households, any spillover effects could influence households in our sample even though they follow a different rate structure. Unlike CPP, Flex Alerts are designed to affect all households consuming electricity. California’s Energy Conservation Network administers Flex Alerts, usually a day ahead of time as another effort to reduce peak electricity demand. Households are asked to turn off any unnecessary appliances that use electricity or to use them after 6 pm. While this may cause households to shift their electricity use on any given day to after 6 pm, and thus its effect on electricity use for the entire day may remain unchanged, it could also lead households to shift their consumption away from such days towards other days, thus decreasing demand on that day. As indicated in Figure 5 below, temperature is highly correlated with electricity use on any given day. As mentioned in the previous chapter, most home energy use studies since 1970 incorporate a temperature variable in their models. Recent studies (such as Alberini et al. (2011), Bratch (1993), and Faruqui and Sergici (2011)) as well as the majority of studies reviewed in the previous chapter, utilize heating and cooling degree hours (CDH) or days instead of outside air temperature in their models. In this study, CDH on any given day t is defined as the summation of the maximum of: CDHt = ∑ maximum [(O.A.T. – 65) × (hours in dayt temp>65), zero] (1) This is the same construction as used by the U.S. Department of Energy and is recommended by the CPUC (2012), RAND (2006), as well as most other governmental and research agencies. The rationale behind this is that this measure is more likely to accurately explain home energy use rather than a simple outdoor air temperature reading. 31 An outdoor air temperature of roughly 65 is not likely to result in households using either a heater or an air conditioner, However, this study examines homes in the Sacramento valley during the summer months when outside air temperatures average in the mid-90s (National Oceanic and Aeronautical Association 2013). Temperatures this far above 65 compel most households to use electric air conditioners, fans, and other means of space cooling to avoid discomfort, all resulting in large amounts of electricity being consumed. Indeed, this relationship can be seen in Figure 5 below, which charts CDH and average daily energy use over the period analyzed, summer 2012. Figure 5. Average Daily Usage and Average Daily Temperature 2.5 21.0 2 16.0 1.5 11.0 1 0.5 6.0 0 1.0 CDH Average Daily Use 3 Average Daily Use (kWh) CDH Figure 3 illustrates the strong positive correlation in electricity use and cooling degree hours throughout this four month period. Accordingly, any regression model seeking to explain daily fluctuations in electricity demand should control for the temperature in some form or another. 3.3 Alternative Specifications of Electricity Demand 32 We estimate several fixed and random effects variants of the linear and doublelog versions of equation (1). Specifically, we begin by estimating fixed and random effects models of basic versions of our model, where use is regressed only on price: Levels: Useit = 0 + 1Priceit + it (2) Logs: Ln(Useit) = 0 + 1 ln(Priceit) + it (3) These models are designed to investigate the relationship between price and use with no other explanatory variables. Building on that model, we then introduce one-day lag use and temperature variables, (consistent with Reiss and White, 2005; RAND, 2006, CPUC, 2012 and others). Levels: Useit = 0 + 1Priceit + 2Useit-1 + 3Temperatureit + it (4) Logs: Ln(Useit) = 0 + 1 ln(Priceit) + 2ln(Useit-1) + 3ln(Temperatureit) + it (5) Building further, we incorporate our remaining explanatory variables: Spare the Air, Critical Peak and Flex Alert. Thus, Levels: Useit = 0 + 1Priceit + 2Useit-1 + 3Temperatureit + 4SpareAirit + 5CriticalPeakit + 6FlexAlertit + it Logs: (6) 33 Ln(Useit) = 0 + 1 ln(Priceit) + 2ln(Useit-1) + 3ln(Temperatureit) + 4SpareAirit + 5CriticalPeakit + 6FlexAlertit + it (7) This concludes the list of explanatory variables. However, we wish to further examine electricity demand. We do so by interacting price with the temperature, Spare the Air, Critical Peak Pricing and Flex Alert variables. By doing this, we hope to capture events that may temporarily change the slope of the demand curve. Levels: Useit = 0 + 1Priceit + 2Useit-1 + 3Temperatureit + 4SpareAirit + 5CriticalPeakit + 6FlexAlertit + 7(Priceit × Temperatureit) + 8(Priceit × SpareAirit) + 9(Priceit × CriticalPeakit) + 10(Priceit × FlexAlertit) + it (8) Logs: Ln(Useit) = 0 + 1 ln(Priceit) + 2ln(Useit-1) + 3ln(Temperatureit) + 4SpareAirit + 5CriticalPeakit + 6FlexAlertit + 7(lnPriceit × lnTemperatureit) + 8(lnPriceit × SpareAirit) + 9(lnPriceit × CriticalPeakit) + 10(lnPriceit × FlexAlertit) + it (9) This is similar to what Faruqui and Sergici do in their (2011) study. Both studies interact price with temperature, but this study is more concerned with an event rather than a time period affecting price elasticity so we will use event dummy variables instead of month dummy variables. Temperature may play a key component in household behavior, for as the temperature increases electricity becomes more necessary (as there is greater need for cooling), causing demand to become more inelastic. Finally, due to the variation in the quartiles (by use) we will also segregate households into their respective quartiles and then analyze their demand characteristics 34 with the preferred model(s) from the previous regressions in the same way that Reiss and White (2005) conducted their study. 35 Chapter 4 ESTIMATION RESULTS This chapter presents and discusses the results from the estimation of the various models provided in the previous chapter. As previously mentioned, several versions of electricity demand are estimated. First, we estimate a simple static specification, whereby electricity usage is regressed solely on price, utilizing fixed and random effects. Second, we estimate a dynamic version of demand by adding our measure of temperature (i.e., cooling degree hours) and one-day lagged usage to the simple regression model. Third, we further extend the analysis by adding as regressors three dummy variables representing Spare the Air, Critical Peak, and Flex Alert days. Fourth, we account for possible changes in consumer preferences tied to cooling degree hours, as well as Spare the Air, Critical Peak Pricing, and Flex Alert days, by interacting the price of electricity with these variables.11 Lastly, while initial estimations rely on data pooled across all households, to assess differences in electricity demand within our sample we split electricity usage into quartiles and then estimate our preferred specification for each of these quartiles. Given our emphasis is on the impact of price on demand, for each regression we report short-run and long-run (in the dynamic specifications) price elasticities of demand. 11 For instance, it might be that on unusually hot and humid days electricity demand is less sensitive to price (i.e., the price elasticity of demand is lower in absolute value), as consumers find it more necessary to use air conditioning on such days. Alternatively, during Spare the Air, Critical Peak Pricing, and Flex Alert days, if consumer preferences change in response to information tied to such events, it may be that not only does demand for electricity shift but price responsiveness may change as well. 36 For the double-log form, the price elasticity is simply the estimated coefficient of the log of price. For the linear form, the price elasticity is evaluated at the means of use and price by multiplying the coefficient of price by the mean price-to-use ratio. In dynamic specifications, both short-run and long-run price elasticities are provided. For instance, consider the following specification: LogUsei,t = β0 + β1LogPricei,t + β2LogUsei,t-1 + β3LogTemperaturei,t. (1) In this case, the short-run price elasticity is β1, while the long-run price elasticity is β1/(1- β2). Given that our data is daily, though, we do caution the reader that the “longrun” price elasticity is nonetheless measuring price responsiveness over a very short period of time. To begin, Table 8 below shows the results for the simple specification of demand, under the different panel data treatments (i.e., fixed and random effects) as well as the two functional forms (i.e., double-log and linear). As with all regressions in this thesis, we utilize Eicker-Huber-White heteroskedastic-consistent standard errors. As provided at the bottom of Table 8, the R-squared for both the double-log and linear forms is quite high. Also, the coefficient of the price variable in each regression is negative and significantly different from zero. As for the estimated price elasticities, they all lie in the inelastic range, with the linear estimates being roughly 50% larger in magnitude compared to the double-log estimates. Furthermore, these estimates are much lower in absolute value compared to the literature in general (e.g., see Espey and Espey, 2004). However, since there is a high likelihood of omitted variable bias associated with these simple regressions, the reader is cautioned in attaching too much importance to 37 these price elasticity estimates. Indeed, in the regressions that follow we wish to see whether the inclusion of additional variables affects the magnitude of the price elasticity. Table 8. Model 1 Estimation Results Double-Log Variables Log Price Fixed Effects Random Effects Fixed Effects -0.0702*** (0.00576) -0.247*** (0.0129) Random Effects -0.0643*** (0.00854) Price Constant Linear -0.234*** (0.0315) -1.079*** (0.0737) -0.956*** (0.106) 1.280*** (0.00839) 1.267*** (0.0289) Observations 81,130 81,130 81,130 81,130 R-squared 0.744 0.714 Short-run Price -0.0702 -0.0643 -0.1022 -0.0906 Elasticity Note: Hausman test of random versus fixed effects is not feasible for these regressions due to estimated negative variance of difference in fixed and random effects coefficients. Robust standard errors are in parentheses. *** p<0.01, ** p<0.05, * p<0.10. Building on the simple regression, we now incorporate into the specification of demand base-65 cooling degree hours (labeled as temperature in the remaining tables) and the one-day lag of use. Given that studies typically find these variables are important determinants of household electricity demand, we expect their inclusion to significantly raise explanatory power, as well as possibly influence the price elasticity estimates (in the event of omitted variable bias in their absence). Indeed, as the results in Table 9 below show, R-squared has increased in both fixed effects models, indicating that adding these 38 two variables explain roughly an additional 10% of the movement in electricity use across households and days. Furthermore, the Hausman test confirms the preference of fixed effects over random effects estimation. Table 9. Model 2 Estimation Results Double-Log Random Fixed Effects Variables Effects Log Price -0.0311*** 0.0894*** (0.00440) (0.00751) Log Use(-1) 0.476*** 0.859*** (0.00395) (0.00703) Log Temperature 0.193*** 0.145*** (0.00222) (0.00374) Price Use(-1) Temperature Constant Observations R-squared Hausman Test (p-value) -1.124*** (0.0149) 80,465 0.849 -0.568*** (0.0218) 80,465 Linear Fixed Effects -0.281*** (0.0550) 0.441*** (0.00480) 0.00175*** (1.53e-05) 0.306*** (0.00815) 80,465 0.843 Random Effects 1.491*** (0.0654) 0.826*** (0.00921) 0.00126*** (3.73e-05) -0.233*** (0.0113) 80,465 30717.65 30661.85 (0.00) (0.00) Short-run Price Elasticity -0.0311 0.0894 -0.0266 0.1414 Long-run Price Elasticity -0.0594 0.6340 -0.0476 0.8126 Note: Robust standard errors in parentheses. *** p<0.01, ** p<0.05, * p<0.10 Examining the coefficients of one-day lagged use and temperature, results are similar in that as expected the coefficients are positive and significantly different from zero in all four regressions. Accordingly, similar to other studies (e.g., see Faruqui and Sergici, 2011), an increase in outside temperature above 65 causes households to increasingly condition their indoor air, using more electricity in the process. Also, the coefficients on one-day lagged use fall within the zero-one interval, which is consistent 39 with studies that examine the habitual nature of demand for a variety of goods. Interestingly, though, the coefficient of lagged use is nearly twice as large in the random effects regressions as compared to the fixed effects regressions, which does affect the long-run price elasticity estimates. Turning to the price elasticity estimates, given that Model 2 is a dynamic version of household electricity demand, we can estimate both short-run and long-run price elasticities. As we see at the bottom of Table 9, the price elasticities corresponding to the two fixed effects regressions are not only negative, but in the case of the short-run estimates they are more than 50% smaller in magnitude compared to the values reported in Table 8.12 Furthermore, as expected long-run estimates are slightly larger in absolute value compared to the short-run estimates. Nonetheless, the price elasticity estimates are very close to zero, which indicates consumers are nearly unresponsive to price changes on a day-by-day basis.13 Unexpectedly, the random effects regressions yield positive and significant coefficients on price, which as reported at the bottom of Table 9 lead to positive price elasticity estimates. However, as mentioned, the Hausman test strongly favors using 12 Accordingly, finding a large increase in R-squared when temperature and one-day lagged use are added to the regression, coupled with large decreases in the price coefficients, lends support to there being omitted variable bias in the simple regressions reported in Table 8. 13 Our estimated price elasticities are close to others obtained in the literature. For instance, Fisher and Keysen (1962) obtained similar results when they incorporated lagged terms into their double-log models. Griffin (1994) also obtained similar results, reporting short-run price elasticities in the -0.04 to -0.06 range. In their study of daily household electricity demand in Baltimore, Faruqui and Sergici (2011), reported a daily price elasticity during the extreme weather periods (i.e. summer months) equal to -0.034, which falls within the range of our estimates for summer months in Sacramento. 40 fixed effects over random effects. Also, other studies of daily household electricity demand (e.g., Faruqui and Sergici, 2011) utilize fixed effects procedures. Accordingly, we favor the fixed effect price elasticity estimates over the random effects estimates. In Model 3, we incorporate dummy variables into the demand specifications to account for whether particular days were Spare the Air, Critical Peak Pricing, or Flex Alert days. Results are provided below in Table 10. Table 10. Model 3 Estimation Results Double-Log Fixed Random Variables Effects Effects Log Price -0.0220*** 0.0893*** (0.00443) (0.00757) Log Use(-1) 0.461*** 0.860*** (0.00409) (0.00706) Log Temperature 0.182*** 0.148*** (0.00228) (0.00374) Spare Air 0.0534*** -0.0495*** (0.00488) (0.00470) Critical Peak 0.0300*** -0.0116*** (0.00336) (0.00320) Flex Alert 0.0928*** 0.0275*** (0.00591) (0.00534) Price Use(-1) Temperature Constant Observations R-squared Hausman Test (p-value) -1.058*** (0.0152) -0.585*** (0.0224) 80,465 0.850 80,465 Linear Fixed Effects Random Effects 0.00721 (0.00692) -0.0141*** (0.00444) 0.0609*** (0.00894) -0.242*** (0.0550) 0.438*** (0.00491) 0.00173*** (1.66e-05) 0.307*** (0.00834) -0.103*** (0.00735) -0.0436*** (0.00414) 0.00172 (0.00774) 1.447*** (0.0654) 0.829*** (0.00914) 0.00138*** (3.86e-05) -0.248*** (0.0117) 80,465 0.843 80,465 31207.46 30095.43 (0.00) (0.00) Short-run Price Elasticity -0.0220 0.0893 -0.0229 0.1371 Long-run Price Elasticity -0.0408 0.6379 -0.0408 0.8017 Note: Robust standard errors in parentheses. *** p<0.01, ** p<0.05, * p<0.10 41 Although the coefficients of these additional variables are most often significantly different from zero, their impact on R-squared is negligible. Also, similar to the results from Model 2, the Hausman test indicates a strong preference of fixed effects over random effects estimation. Concerning the individual coefficients, the coefficient estimates on the price, oneday lagged use, and temperature variables are nearly identical to those in the previous model. The coefficients of two of the newly-introduced variables (Spare Air and Flex Alert) are positive and largely significant in the fixed effects regressions, while the coefficient of Critical Peak is negative in three of the four regressions. 14 As for the Flex Alert coefficient, when SMUD calls a Flex Alert event it asks customers to curtail electricity use as much as possible until after 6 PM the day of the event, in an effort to reduce load on the grid during high use times. Since most of our Flex Alert coefficient estimates are positive and significant, this suggests that this program has the opposite of its intended effect. However, since this study uses total daily usage instead of hourly usage as its dependent variable, it is quite possible that users in fact did curtail use prior to 6 PM, by shifting their usage to after 6 pm. In the end, it could still be that total usage on such days is higher simply because of extreme conditioning of indoor air. As for the price elasticity estimates, the calculated values are very similar to those obtained from Model 3. In particular, they lie well within the inelastic range, with the 14 Recall that critical peak pricing coincides with a temporary 75% increase in price on critical use days, which generally occur on the hottest days in the summer. At least for three of the four regressions, consumers are reducing their electricity demand on such days, which suggests there may be non-linear responses to price increases. 42 short-run estimates being lower in absolute value compared to the long-run estimates, and in the case of the fixed effects (random effects) regression they are significantly negative (positive). Given the Hausman test favors using fixed effects over random effects, however, we do favor the theoretically-consistent estimates associated with the fixed effects regressions. In Model 4, we introduce a set of interaction terms. Specifically, similar to Faruqui and Sergici (2011), we interact price with temperature.15 We go a step further, though, and also interact price with the Spare the Air, Critical Peak Pricing, and Flex Alert dummy variables. The inclusion of these additional terms allows the price elasticity to vary depending on the variables interacted with price. Table 11. Model 4 Estimation Results Double-Log Fixed Random Variables Effects Effects Log Price -0.0413 0.0914* (0.0386) (0.0502) Log Use(-1) 0.461*** 0.861*** (0.00409) (0.00706) Log Temperature 0.190*** 0.147*** (0.0163) (0.0215) Spare Air 0.125** -0.116** (0.0494) (0.0536) Critical Peak 0.0270 0.0626 (0.0379) (0.0421) Flex Alert 0.0717 0.0788 (0.0657) (0.0615) 15 Linear Fixed Effects -0.0975** (0.0439) -0.0564 (0.0345) 0.00402 (0.0577) Random Effects -0.0107 (0.0415) -0.147*** (0.0362) -0.0866* (0.0470) In the case of Faruqui and Sergici (2011), they obtained a negative coefficient on the term interacting price and temperature. Yet, as we suggested earlier, we expect the price effect to drop during periods of unusually hot weather as conditioning indoor air becomes more of a necessity, thus lowering the price elasticity in absolute value. Accordingly, Faruqui and Sergici (2011) obtain results which run counter to this argument. 43 Table 11. Model 4 Estimation Results cont. Double-Log Random Fixed Effects Variables Effects Log Price x 0.00365 -0.000636 Log Temperature (0.00739) (0.00961) Log Price x 0.0315 -0.0293 Spare Air (0.0218) (0.0238) Log Price x -0.00108 0.0329* Critical Peak (0.0167) (0.0188) Log Price x -0.00977 0.0223 Flex Alert (0.0278) (0.0260) Price Use(-1) Temperature Price x Temperature Price x Spare Air Price x Critical Peak Price x Flex Alert Constant -1.101*** (0.0853) -0.580*** (0.111) Linear Fixed Effects Random Effects -2.934*** (0.125) 0.429*** (0.00486) 0.000311*** (6.31e-05) 0.0132*** (0.000593) 1.127*** (0.432) 0.316 (0.334) 1.013* (0.613) 0.609*** (0.0144) -0.424** (0.174) 0.827*** (0.00892) 0.000388*** (9.79e-05) 0.00914*** (0.000918) -0.817** (0.402) 0.939*** (0.334) 1.123** (0.485) -0.0416** (0.0162) Observations 80,465 80,465 80,465 80,465 R-squared 0.850 0.845 Hausman Test 30827.56 31037.64 (p-value) (0.00) (0.00) Short-run Price -0.0211 0.0906 -0.0037 0.1488 Elasticity -0.0392 0.6518 -0.0065 0.8892 Long-run Price Elasticity Note: Robust standard errors in parentheses. *** p<0.01, ** p<0.05, * p<0.10. Price elasticities are calculated at the means of Temperature, Spare Air, Critical Peak, and Flex Alert. 44 Perusing Table 11, we see the addition of these interaction terms has changed Rsquared very little. Furthermore, the Hausman test continues to favor using fixed effects or random effects. As for the interaction terms, we see the effects of these variables are not significant in the double-log model. Yet several interactions in the linear model are significant. The positive interaction of price and temperature does not match Faruqui and Sergici’s (2011) results, but does match our expectations. Indeed, for the Sacramento Valley as outdoor temperature increases, household electricity demand becomes slightly more inelastic. Examination of both Faruqui and Sergici (2011) and this study’s average temperatures and cooling degree days (NOAA 2113) during their respective sample periods reveal higher average temperatures and cooling degrees in the Mid-Atlantic region, suggesting that households in that region are more acclimated to warmer temperatures and are thus less responsive to increases in outside air temperature. Interacting price with Critical Peak yielded mixed results between the models. For instance, with respect to the fixed effect results, on CPP days the linear model showed a more inelastic price effect, whereas the log model showed a less inelastic price effect, albeit in both cases though the coefficients are statistically insignificant. Additionally, for the linear random effects model, which is the only one for which all four interaction terms are significant, we see that price elasticities generally become more (less) inelastic on Flex Alert (Spare the Air) days, indeed potentially becoming positive on Flex Alert days. 45 Regarding the price elasticities, similar to prior models, they become negative when demand is estimated with fixed effects, yet positive when demand is estimated with random effects. Furthermore, the double-log price elasticity estimates are similar in magnitude to those reported in Tables 9 and 10. As for the linear specification, the price elasticity estimates are lower in absolute value for the fixed effect regression. Again, since the Hausman test favor using fixed effects over random effects, coupled with the theoretically-consistent estimates obtained from the fixed effect regressions, we favor the fixed effect price elasticity estimates. In Section 3.1 of Chapter 3, Table 6 splits the household data into quartiles depending upon the average amount of electricity used each day by household. To see whether the price elasticity estimates differ across we consider estimating separate regressions on each of these quartiles. Specifically, given the Hausman test favors fixed effects over random effects, we eliminate the random effects specifications from further consideration. Also, since the double-log specification is convenient in that the estimated price coefficient is the price elasticity of demand, coupled with the interaction terms being insignificant in Table 11, we settle on estimating the double-log fixed effect specification in Table 10 (i.e., column 1) for each quartile. This is similar to an approach taken by Reiss and White (2005) to examine differences in price elasticities within their sample. The results are provided in Table 12 below. To begin, across all four regressions, R-squared is higher with the 1st and 4th quartile regressions, compare to the 2nd and 3rd quartiles. Also, many of the coefficients are significantly different from zero across the regressions. 46 Table 12. Quartile Estimation Results for Fixed Effect Double-Log Model 3 Variables Quartile 1 Quartile 2 Quartile 3 Quartile 4 Log Price Log Use(-1) Log Temperature Spare Air Critical Peak Flex Alert Constant 0.0151 (0.0143) 0.279*** (0.00686) 0.0627*** (0.00297) -0.00451 (0.0138) 0.0199*** (0.00763) 0.0184 (0.0158) -1.074*** (0.0361) -0.00545 (0.00543) 0.0749*** (0.00314) 0.0374*** (0.00172) 0.0246*** (0.00564) 0.0216*** (0.00356) 0.0246*** (0.00685) -0.469*** (0.0151) -0.00456 (0.00353) 0.0835*** (0.00307) 0.0495*** (0.00183) 0.0219*** (0.00419) 0.00240 (0.00289) 0.0305*** (0.00480) -0.0946*** (0.0122) -0.0145*** (0.00439) 0.223*** (0.00542) 0.149*** (0.00409) 0.0255*** (0.00442) -0.00156 (0.00335) 0.0525*** (0.00522) -0.219*** (0.0222) Observations 20,170 20,163 20,106 20,026 R-squared 0.685 0.252 0.242 0.659 Short-run Price 0.0151 -0.0055 -0.0046 -0.0145 Elasticity 0.0209 -0.0059 -0.0050 -0.0187 Long-run Price Elasticity Note: Robust standard errors in parentheses. *** p<0.01, ** p<0.05, * p<0.10 Estimation results for the 4th quartile, the quartile with the greatest average daily use, most closely resemble those of the preferred Model 3, albeit with minor differences (most notably the decreased magnitude of the lagged use coefficnet). In addition to being the only quartile exhibiting a statistically significant response to price, quartile 4 also is the most responsive to temperature, Spare the Air, and Flex Alerts. Although the only statistically significant price coefficient occurs with the 4th quartile, we our results are similar to those of Reiss and White (2005), in that their OLS method estimated the price elasticity to decrease from 0.37 to -0.08 when comparing the 47 1st to the 4th quartiles. Accordingly, given the price responsive is insignificantly different from zero for quartiles 1 through 3, coupled with the associated exceptionally small short-run and long-run price elasticities, it appears that much of our prior results are driven by behavior among higher users of electricity. And so, individuals in the 4th quartile are reacting to price quite differently from users in other quartiles. Perhaps such individuals have a better understanding of factors influencing their energy bill and react to price changes accordingly. Interestingly, if the intent of pricing policy is to reduce overall electricity use during peak periods, much of the response to such a policy comes from high-end users and not low-end users. Thus, there are distributional issues to consider when evaluating the efficacy of such peak load pricing programs. In the next chapter, we summarize our results and provide concluding comments. 48 Chapter 5 CONCLUDING REMARKS As we observed in Table 1 from Chapter 2, studies utilizing cross-sectional data tend to report higher absolute price elasticities than studies utilizing panel data. The primary result of this study, which also uses panel data, is consistent with previous results, as our price elasticities are on the lower end and fall in the range of other panel data studies of household electricity demand. Indeed, the double-log estimates range from -0.0210 to -0.0702, while the linear estimates range from -0.0037 to -0.2726, with both models yielding relatively consistent estimates across the various models. Also, both double-log and linear specifications show that long-run estimates are slightly less inelastic than short-run estimates, which is in keeping with studies of short-run and longrun price elasticities for other goods.16 Additional explanatory variables added meaningfully to our model. While the effects of Spare the Air, Critical Peak Pricing and Flex Alert days added statistically significant explanatory power, their magnitudes are smaller than expected. Both Spare the Air and Flex Alert had small positive impacts on electricity use, ever though the latter was implemented to help reduce energy consumption. Both of these are likely caused by A “standard” story told is that over a longer period of time consumers are more easily able to respond to price changes as they are better-able to find substitutes. In our case, given we are utilizing daily data, our results do not imply there is greater price responsiveness over a two-day period because consumers are finding substitutes. All we can say, regardless of the story, is that we find consumers are slightly more responsive to price over a slightly longer period of time. If data of a sufficient time span were available, a more detailed analysis would consider differences between the impact of price changes today on consumption today compared to consumption over a longer period, say a month or two. 16 49 households shifting the time of their use from peak hours to off-peak hours (after 6 PM) and subsequently using more overall energy than they otherwise may have.17 Including one-day lagged use and cooling degree hours (temperature) to the model added significant explanatory power to the regressions, and their estimates were significant and consistent across each of the models. The coefficient estimates for lagged use were approximately 0.5 for the double-log and linear models, while the coefficients of temperature were approximately 0.18 and 0.0017 for the double-log and linear models, respectively. Theoretically, both of these variables should increase the use of electricity due to the fact that home energy use is relatively stable from day-to-day and as outside air temperatures increase above 65 households are more likely to use their air conditioning units to cool themselves down. The results of this thesis suggest several avenues for future research to consider. First, although future research done on this topic will likely incorporate double-log and linear specifications, coupled with fixed or random effects if estimated with panel data, future researchers may wish to consider alternative functional forms of demand. For instance, given that the double-log and linear forms do not ensure theoretically-consistent parameter estimates (such as ensuring normal demands are homogeneous of degree zero), provided data can be obtained, perhaps future research should consider estimating household electricity demand with theoretically-consistent specifications (such as the 17 Additionally, we see that price elasticities generally become less elastic on Spare the Air days, but more elastic on Flex Alert days. 50 almost ideal demand system or other forms commonly used in the literature today). Second, although data was lacking for this thesis, future research may wish to consider including other variables of interest in the model, such as household income, home square footage, and information about appliances in the household (specifically those used for indoor climate control). Third, if data of a longer time span were available, researchers could consider assessing changes in the price elasticity over a longer time span to more effectively gauge differences between short-run and long-run price elasticities. Fourth, if SMUD were to implement a dynamic pricing program (in which the price of electricity varies constantly throughout the day), that data would greatly increase price variability and likely lead to better estimates of the price elasticity of demand for its customers, reducing uncertainty. Furthermore, while we assume price is exogenous, customers do influence the price they pay depending on their choice of electricity use. Thus, future research should explore the endogeneity of price in greater detail. 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