Read:
Loftus for Tuesday
Vokey for April 14
Idea Journals due on the 16th
Read:
Textbook on reserve:
Cognition
Idea Journals due on the 16th
Think:
What is memory?
Think:
Memory is any time information
persists in your brain
-doesn’t require consciousness
-doesn’t require retreival
Overview of Memory
RETRIEVAL
• Atkinson-Shiffrin Model
ATTENTION
Sensory
Signals
Sensory
Memory
Short-Term
Memory
Long-Term
Memory
REHEARSAL
Overview of Memory
RETRIEVAL
• Atkinson-Shiffrin Model
ATTENTION
Sensory
Signals
Sensory
Memory
Short-Term
Memory
Do stuff with this information
= “working” memory
Long-Term
Memory
REHEARSAL
“Types” of Memory
• Sensory Memory
– brief ( < 1 second)
– preattentive / parallel processing (very
large capacity)
Sensory Memory
Capacity
• Describe a simple experiment that could
measure the capacity of “memory”
Capacity
• Describe a simple experiment that could
measure the capacity of “memory”
• Briefly present some letters or digits and then
ask the subject to report them
– Called “whole report”
Capacity
+
Capacity
F S F E
G S+ A U
T O C G
Capacity
“Recall as many letters as you can”
Capacity
• George Sperling - Systematic investigation of
memory capacity
– Result: subjects accurately recall 3 or 4 items
– What can you conclude from this result?
Capacity
• Could it be that subjects had encoded but
failed to retrieve the information?
Capacity
• For example: what if recalling interferes with
memory? What if they forgot the information
before they could report it?
• How could you modify the experiment to
measure the instantaneous capacity, before
any forgetting can occur?
Capacity
• Partial Report - briefly present letters or digits
and ask subject to report only some of them
“Report the letters in the row
indicated by the arrow”
Capacity
+
Capacity
U E S B
O D+W A
I B V S
Capacity
+
Capacity
+
Capacity
Which Letters?
Capacity
• Partial Report
• Result: subjects can recall any 3 or 4 letters
that are indicated by the arrow !
Capacity
• Partial Report
• Result: subjects can recall any 3 or 4 letters
that are indicated by the arrow !
• What does this mean about the capacity of
memory?
Capacity
• There is some part of the perception system
that stores huge amounts of information…
– in fact, if only a single letter is probed,
instantaneous capacity is seen to be unlimited
Duration
• There is some part of the perception system
that stores huge amounts of information…
• But for how long? How would you design an
experiment to measure the duration of this
high-capacity memory system?
Duration
• There is some part of the perception system
that stores huge amounts of information…
• But for how long? How would you design an
experiment to measure the duration of this
high-capacity memory system?
• Vary the onset of the probe
Duration
• Partial Report
# of letters
potentially
recalled
10
4
0
0 ms
500 ms
never
Probe Delay
Duration
• Partial Report
10
# of letters
potentially 4
recalled
0
0 ms
500 ms
Delay
never
Interpretation:
1. Information dwells in a brief storage “buffer”
2. duration of storage lasts about 1/2 of one second
Iconic Memory
• a brief storage of “raw data” in the visual
system
Echoic Memory
• Auditory information is stored in a similar
sensory “buffer”
– Echoic memory seems to last for several seconds
Properties of Sensory Memory
1. Brief (iconic ~500ms; echoic ~2 seconds)
Properties of Sensory Memory
1. Brief (iconic ~500ms; echoic ~2 seconds)
2. Virtually unlimited capacity
Properties of Sensory Memory
1. Brief (iconic ~500ms; echoic ~2 seconds)
2. Virtually unlimited capacity
3. pre-attentive