What’s in a Number 1?
The DRIVER, The DOER. The COMMAND SPECIALIST
1’s are:
action oriented
decisive
problem solvers
direct
assertive
demanding
risk takers
forceful
results oriented
agitators
determined
independent
self-reliant
competitive
adventuresome
When 1’s speak, they:
•Are faster and louder
•Speak with more statements
•Focus on tasks
•Use facts and data
•Speak in a monotone
1’s display physical qualities such as:
•pointing at others
•leaning forward to speak
•use of direct eye contact
•closed hands
•rigid posture
•controlled facial expression
1’s are recognized by behaviour such as:
•reacting quickly
•making a great effort to get involved
•showing little concern for being cautious in relationships
•working in the present time frame
•acting directly
•a tendency to reject inaction
•needing excitement
•being personal
In order to grow 1’s must
LISTEN
When a 1 is under stress, they:
Become AUTOCRATIC
Need POWER
On a good day, a 1 is seen as:
•Strong willed
•Independent
•Practical
•Decisive
•efficient
On a bad day, a 1 is seen as:
•Pushy
•Severed
•Tough
•Dominating
•Harsh
1’s need to learn:
•HUMILITY, FEELINGS, LISTENING TO OTHERS, TO
FOLLOW
• 1s measure progress through results. They are goal-oriented and
may run over people to get there
•1s must be allowed to know the score, to get competitive situations
and win (or appear to win)
•1s need leaders that allow them freedom to do things their way
•1s always want to save time. As a result, they come across as busy
and efficient
•1s receive approval and support from getting the job done well and
on time
•1s are most effective in positions of authority and responsibility
•1s rely on the power of their competence. They know they’re strong
enough to “wing it”
•1s are excellent at jobs that allow them to organize.
When a 1 works with another 1:
They must first agree in advance on goals, allow each other freedom
to work within in agreed upon limits, allow each other to wine and
be in charge
When a 1 works with a 2:
The 1 must be more open about him/herself and his/her emotions,
relax time constrictions, give 2s, incentives, let the 2 win, provide the
2 with public recognition, loosen up, play.
When a 1 works with a 3:
The 1 should show personal concern for the 3, provide the 3 with
details and specifics, acknowledge the 3s contributions, be
supportive of 3’s efforts and accomplishments, build a relationship.
When a 1 works with a 4:
bring facts and logic in writing, be patient while the 4 evaluates,
assist a 4 in coming to decision, work with the time limits.
What is it?
Consumer
Marketer
Product
Understanding the consumer is the starting point
the process involved when
individuals or groups select,
use, or dispose of products,
services, or experiences to
satisfy needs and desires.
CONSUMER BEHAVIOUR PROCESS
Problem/Need
Recognition
Feedback
Information
Search
Pre-purchase
Evaluation of
Alternatives
Purchase Decision
Consumption
Purchase
Post-purchase
What is Marketing?
Marketing is the process of planning and
executing the conception, pricing, promotion
and distribution of ideas, goods, and services to
create exchanges that satisfy individual and
organizational needs.
Why is it important to Understand
Consumer Behaviour?
R. J Reynolds
Eclipse cigarettes
What do we need to know about Consumers to
understand their behaviour?
Which iron weighs more?
Which shirt saves you more money?
Which shirt do you pay too much for?
“To successfully serve
the customers in your
target market, you
must first understand
reality as your target
market perceives it.”
Gail Tom
Charles
Lindberg
Mackenzie King
Larry
Ellison
Agatha Christie