Mays Business School
Texas A&M University
Center for Retailing Studies, Department of Marketing
Kelli G. Hollinger
EDUCATION
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Degree:
M.A.
Major: History
Emphasis: Twentieth Century American
Institution: Texas A&M University
Year of Completion: 2002
B.A. – Dual Degree
Majors: Political Science and History
Institution: Louisiana State University
Year of Completion: 1999
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COURSES TAUGHT IN MAYS BUSINESS SCHOOL SINCE 2002
MKTG 484 Internship (classified as 485 until 2008)
MKTG 485 Directed Studies (Zale Scholars) – 2014, 2015
MKTG 325 Strategic Retailing 2015
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EMPLOYMENT IN MAYS BUSINESS SCHOOL’S
CENTER FOR RETAILING STUDIES
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Current Rank: Director and Lecturer
Appointment to Current Rank: Lecturer, 2006; Assistant Director, 2007, Associate Director, 2012,
Director in 2014,
Years of Service: 11
Year of Initial Employment at Texas A&M: 1999
Director Position Description:
■ Provide strategic leadership to the center that positions CRS as a world leader in retailing education,
service and research.
■ Identify and cultivate new corporate and academic relationships that benefit CRS with research
opportunities, valuable industry affiliations, and funding. Seek to enrich current sponsor relationships.
■ Develop customized campus recruitment plans with partner companies that connect them with top
undergraduate talent.
■ Engage in business development throughout Texas and beyond to involve new sponsor partners with
A&M.
■ Oversee the Retailing Summit, a signature CRS conference for over 300 retailing executives in Dallas.
Duties include speaker recruitment, program conceptualization, sponsor confirmation, and budgeting.
■ Strategize the communications, promotions, and PR for unit through the development of a highly
professional, public image of CRS consistent with Mays Business School.
■ Responsible for organizational budgeting, fiscal responsibility and operational sustainability.
■ Hire, supervise, mentor and evaluate non-classified staff to encourage their professional success and
superior execution of job responsibilities. Clearly communicate performance expectations to staff.
■ Ensure that all programs comply with university, state and federal rules.
Honors & Awards
■ Recipient of Mays Outstanding Staff Award 2008 and 2013 Star Performer Award; promoted to
Director in 2014.
■ Thought Leader, Thought Leadership Conference on Mobile Marketing, Texas A&M University,
2015
Teaching Interests
■ Omni-channel retailing, brand management and customer experience
■ Learning modules that develop students’ professional “soft skills,” such as effective communication.
Lecturer, MKTG 484 and MKTG 485
■ Serve as instructor during Fall, Spring and Summer terms for MKTG 484 Internship, and Fall and
Spring terms for MKTG 485-Zale Scholars.
■ Create assignments that facilitate reflective learning, improved business writing skills and the
expansion of professional networks. Establish standardized academic requirements for students interning
in diverse marketing fields including retailing, sales, advertising, event planning and PR.
■ Provide career counseling for internships and professional placements.
■ Build relationships with corporate partners to identify top quality internship opportunities for
Marketing majors; maintain close relationships with TAMU Career Center to provide special training
workshops for interning or job seeking students.
SIGNIFICANT PROFESSIONAL DEVELOPMENT ACTIVITIES SINCE 2002
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Professional interaction: (conferences, workshops, programs, seminars attended)
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Advisory Board Member, Retail Executive Association of Dallas-Fort Worth, 2014-2015
American Marketing Association Winter Educator’s conference, San Antonio, 2015
National Retail Federation Big Show, NYC, 2012, 2013, 2014, 2015
Shop.org, Seattle, 2015
Network of Executive Women Leadership Summit, Dallas, 2012
Retail Connections & Social Media conference, Dallas, 2012
Customer Relationship Management conference, Chicago, 2012, 2014
IABC workshops on mobile, social media, effective web copy, 2011-2014
Joined Network of Executive Women, Houston & Dallas chapters, 2008-2012
Committee of Senior Business Administrators Workshops, 2008-2012
AggieBuy training, 2010
IABC workshops on web development, Google analytics, social media, 2010
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International Council of Shopping Center’s RECON conference, 2009
Completion of TAMU Leadership Institute, 2009
Training in TAMU FAMIS and Foundation policies, 2008-2009
Received 2008 Brazos Bravo award for excellence in print publication
Envision Conference, San Antonio, 2008
Advisory Board, Texas A&M Career Center, 2006-present
Member, Retail Executive Association of Dallas-Fort Worth, 2007-2014
Advisor, New Student Conferences, 2006, 2007
Marketing Department Internship Review Committee, 2006
Marketing Department Undergraduate Experience Council, 2007, 2008
Retailing Hall of Fame, New York City, 2005, 2006
Texas A&M Communicators Advisory Board (TAMCAB), 2004-2008
Academy of Student Affairs Professionals, Texas A&M University, 2003
SERVICE ACTIVITIES SINCE 2002
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Service on university, college, and department committees:
 Mays Communications Council, 2011-2013
 Mays Quality Enhancement Plan committee, 2012-2015
 University Staff Council representing Mays Business School, 2010-2012
 Outstanding Mays Staff review committee, 2009
 Regent Scholar Mentor, 2005-2008
 Coached Mays’ inaugural Wall Street Journal competition team, 2008
 Freshman Business Initiative Mentor, 2006-2007
 Advisory Board, TAMU Women’s Center, 2003-2005
 Women’s Week Planning Committee, 2004
 Student Affairs Diversity Committee, 2003
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Service to the Community
 Junior League of Bryan College Station, 2003-present
o Board of Directors, 2011-2012
o Chair, Opportunity Knocks Community program, 2010-11
o Board of Directors, 2009-2010
o Membership Development, Chair 2009-2010; Committee, 2008-2009
o Co-Chair, Auction, 2007 (Fundraising total: $126,000)
o Chair, Leadership, Education & Training Committee, 2006-2007
o Supersellers (Development) Committee, 2004-2006
Board of Directors, Children’s Museum of Brazos Valley, 2004
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Updated:
February 2015