Marketing
Student Learning Objectives
#1 apply knowledge
#3 contemporary issues
#4 broad education
#5 multi-disciplinary teams
#6 professional and ethical
responsibility
#7 communicate effectively
Overview
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Core Competence
Dominant Design
Acceptability
Adaptability
SWOT Analysis & Application
Lesson Plan Development
Core Competence
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Primary area of specialization
Knowledge acquisition
Collective learning
Coordination of skills and technology
Example – Radiator Company
– Brazing of aluminum
Test for Core Competence
• Providing access to a
wide variety of
markets
• Adding to the benefits
of the end product as
viewed by the
customer
• Discouraging imitation
by competitors
Describe a car.
Dominant Design
• Standard model
– Perception
– Function
– Cost
Acceptability
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Functional performance
Acquisition cost
Ease-of-use characteristics
Operating cost
Reliability
Serviceability
Compatibility
Adaptability
• Identifying target market
– Demographics
• Geography
• Socioeconomic status
• Usage: need versus want
• Expanding demographic
SWOT Analysis
www.discoveryresearchgroup.com
SWOT Analysis Application
Create a strategy for success.
www.easy-marketing-strategies.com
Lesson Plan Development
• Lesson goals
– What should students know at the end of the
lesson?
• Lesson objectives
– Match to curriculum standard.
• Pedagogical strategy
– How are you going to teach?
• Student assessment
– Measure if and to what extent the students
learned the lesson.
Differentiate Between Grading
and Assessing
• Grading
– Failed to put parenthesis in calculator resulting in
an order of operations error when calculating
Rparallel
– Receives grade reduction
• Assessing
– Chose correct equation
• Substantially met: an ability to identify, formulate, and
solve engineering problems
– Made mathematical error
• Failed to meet: an ability to apply knowledge of
mathematics
Example – Smartphone
• Choose SLO
– Students will describe how scientific and technological developments affect
society and the environment.
• Identify Skill
– Describe = give an account in words
– Identify relationship between technology and society / environment
• Test for Success
– Exam  Essay
• Write a paragraph to explain how society and the environment would be affected if a
new semiconductor memory chip is developed and allows for more storage on a
smartphone.
• Develop a rubric
– Student identifies that many people within society will likely purchase new
phone.
– Student identifies more raw materials are needed which impacts the
environment.
– Student identifies the need to recycle, repurpose, or resell current phone to
prevent landfill increase.
– Student identifies new “apps” will be developed impacting more businesses.
Conclusion
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Core Competence
Dominant Design
Acceptability
Adaptability
SWOT Analysis & Application
Lesson Plan Development
Questions
Budgets
Budget Format
• Use table format with
gridlines.
• Round to nearest
dollar.
• Be sure to discuss the
total in the text.
Table 1 illustrates the management budget.
It includes such items as glue and paper
which were needed for brainstorming ideas.
The total cost is approximately $140.
Table 1: Management budget
shows a cost effective project.
Description
Cost
Computer Software $
130
Paper Copies
$
5
Glue
$
3
TOTAL
$
138