Notes Proposal Presentations Timing – practice Avoid over use of “kind of” Proposal Written Reports Stamps for efficiency Ink for love Wikipedia is not primary source Detail captions – what should be concluded by looking at that Fig. or Table? Proposal Written Reports Abstracts – all sections not an ad “this” pronoun reference overuse No hope Headings are for scanning not reading; repeat it in paragraph Proposal Written Reports Present tense if still exists Renumber Fig. / Table Avoid direct quotes Consistent project name Proposal Written Reports Projects Theme Game Story Word Choices Do not “split” or “break” students Principal vs. principle Among vs. between Farther vs. further Avoid “not only…but” construction Administration Avoid rearranging folder contents Use grammar packet as checklist Make changes now Avoid propagating error Needed for Final Review Final Review Evaluation criteria (Page 42) Objectives Detail preliminary tasks before classroom visit. Document classroom visit. Prepare project for future use. Learn to write for difference audiences. Final Review Main Sections for presentation: Marketing Instruction Manual Methods Analysis Final Review Revise and update proposal sections All final review sections must have Appendix At least one Fig. or Table At least one reference Evaluation form is required Print and bring to classroom If changes to classroom visit form, please update it Classroom Visit Notes Allow time to check-in at office if requested by teacher If need PowerPoint in classroom, verify Be aware of class environment Chairs, sinks, announcements, lunch / end of day Follow county dress code (no flip-flops, spaghetti straps, rated R graphic shirts) Marketing Student Learning Objectives #1 apply knowledge #3 contemporary issues #4 broad education #5 multi-disciplinary teams #6 professional and ethical responsibility #7 communicate effectively Overview • • • • • • Core Competence Dominant Design Acceptability Adaptability SWOT Analysis & Application Lesson Plan Development Core Competence • • • • • Primary area of specialization Knowledge acquisition Collective learning Coordination of skills and technology Example – Radiator Company – Brazing of aluminum Test for Core Competence • Providing access to a wide variety of markets • Adding to the benefits of the end product as viewed by the customer • Discouraging imitation by competitors Describe a car. Dominant Design • Standard model – Perception – Function – Cost Acceptability • • • • • • • Functional performance Acquisition cost Ease-of-use characteristics Operating cost Reliability Serviceability Compatibility Adaptability • Identifying target market – Demographics • Geography • Socioeconomic status • Usage: need versus want • Expanding demographic SWOT Analysis www.discoveryresearchgroup.com SWOT Analysis Application Create a strategy for success. www.easy-marketing-strategies.com Lesson Plan Development • Lesson goals – What should students know at the end of the lesson? • Lesson objectives – Match to curriculum standard. • Pedagogical strategy – How are you going to teach? • Student assessment – Measure if and to what extent the students learned the lesson. Differentiate Between Grading and Assessing • Grading – Failed to put parenthesis in calculator resulting in an order of operations error when calculating Rparallel – Receives grade reduction • Assessing – Chose correct equation • Substantially met: an ability to identify, formulate, and solve engineering problems – Made mathematical error • Failed to meet: an ability to apply knowledge of mathematics Example – Smartphone • Choose SLO – Students will describe how scientific and technological developments affect society and the environment. • Identify Skill – Describe = give an account in words – Identify relationship between technology and society / environment • Test for Success – Exam Essay • Write a paragraph to explain how society and the environment would be affected if a new semiconductor memory chip is developed and allows for more storage on a smartphone. • Develop a rubric – Student identifies that many people within society will likely purchase new phone. – Student identifies more raw materials are needed which impacts the environment. – Student identifies the need to recycle, repurpose, or resell current phone to prevent landfill increase. – Student identifies new “apps” will be developed impacting more businesses. Conclusion • • • • • • Core Competence Dominant Design Acceptability Adaptability SWOT Analysis & Application Lesson Plan Development Questions Budgets Budget Format • Use table format with gridlines. • Round to nearest dollar. • Be sure to discuss the total in the text. Table 1 illustrates the management budget. It includes such items as glue and paper which were needed for brainstorming ideas. The total cost is approximately $140. Table 1: Management budget shows a cost effective project. Description Cost Computer Software $ 130 Paper Copies $ 5 Glue $ 3 TOTAL $ 138 Questions Engineering Communications Engineering Law & Security SLOs #1 apply knowledge #3 contemporary issues #4 broad education and impact on society #5 multi-disciplinary teams #6 professional and ethical responsibility #7 communicate effectively #8 life-long learning Overview • General Concepts • Contracts • Torts • Strict Liability in Tort • Assignment General Concepts • Why engineering law? • Ignorance versus knowledge – Due diligence – Standard of care • Law versus Case Law Contracts • Legally binding agreement or promise to exchange goods or service – – – – – – Clear and specific offer Consideration (payment) Acceptance Voluntary Parties of legal capacity Legal content Boilerplate Clauses • Delays or inadequate performance due to war, strikes, and acts of God • Modified or canceled only in writing • Time is of the essence • Headings are not content • Governed by county and state in which signed • American Arbitration Association Discharge of Contracts • Mutual agreement • Impossibility of performance • Illegality of the contract • Fraud Breach of Contract • Breach of Contract – Party fails to satisfy all obligations of contract • Willful or unintentional • Redress: fulfill contract; no punitive damages Negligence • Negligence – Action taken without proper care resulting in damages • Standard of Care • Willful or unintentional • Punitive damages Misrepresentation & Fraud • Misrepresentation – Intentional false statement known to be false at the time it is made • Fraud – A reckless or intentional misstatement of a material fact – Meant to deceive – Resulting in misleading the innocent party to contract – To the innocent party’s detriment – Prove beyond reasonable doubt Torts • Civil wrong • Must be injury (damage) • Liability – – – – Product Manufacturing Design Code • Design professionals versus Manufacturers – Who loses the job versus who loses the money? Case Law – Defects (Strict Liability) • Manufacturing, design, and labeling • Usage • Unreasonable dangerous • Caused injury • Reasonably foreseeable Other Legal Topics • Intellectual Property – Patents, copyrights, and trademarks • Security – Hackers & privacy • Insurance – Errors and omissions – Going bare Assignment • Select and read a case • Prepare a case brief form discussing the impact of that case on engineering • Due by 4:00 p.m. on June 6 to SEM 131 • http://wolfweb.unr.edu/~cbauer/engr301/Legal.htm