BEEHIVE MASTER BEEF
MANAGER PROGRAM –
MEETING THE EDUCATIONAL NEEDS IN RISK
MANAGEMENT OF UTAH BEEF PRODUCERS
C. Kim Chapman
Extension Animal Scientist
Curriculum-based Programming
Allows development of better rapport
between producers and Extension faculty
Allows for more in-depth programming
Provides an opportunity to measure
impacts over an extended time and over
extended subject matter
Program Genesis



Originally developed and funded as a
Beef Quality Assurance (BQA) Pilot
project through NCBA
Piloted in two counties with about 30
producers
Scope needed to expand to cover more
areas than just BQA
Program Genesis
Need for a multi-disciplinary approach was
identified
Modifications were implemented
Program was expanded to three new
geographic regions in Utah & offered to a
larger producer pool in the pilot locations
Teaching Team
 C. Kim Chapman, Project Director – Breeding &
Genetics/Ranch Business Planning
 Dale ZoBell, Co-Project Director – Nutrition
 Bruce Godfrey – Risk Mgmt./Ranch Mgmt.
 Dillon Feuz – Marketing
 Clell Bagley – Animal Health
 Roger Banner – Natural Resource Mgmt.
 County Faculty – Locally-Targeted Issues &
Local site coordination
Program Objectives
I.
II.
III.
Introduce cattle producers to the concept
and types of risk.
Teach producers how to recognize
different types of risk in their operation.
Provide producers with tools which assist
them in managing risk and implementing
Best Management Practices in their
operation.
Methodology
Support from local county-based
Extension faculty is essential
Advertising
Past Extension participants
Direct-mail pieces
Newsletter articles
State Cattlemen’s Association Participation
Initial Meetings
Timely production topic of interest (carrot)
Introduction to Risk
Right Risk™ educational
software
Producers assess their
educational needs/ establish
“Curriculum Priorities”
Beehive Master Beef Manager Program
Location: ________________________
Curriculum priorities
Subject matter
CCMG References
Core
Producer
Topics
priorties
Nutritional Management
3
Supplementation on the Range
CL 303, 317,318, 322,1170
2
Mineral Nutrition
CL 327, 381
3
Feed Quality and Safety
Cl 305, 306,365,370, 608, 609
X
Animal Health and Quality Assurance
1
Calfhood disease management
CL 607, 644, 645, 646, 648, 649, 654,
678
Herd Health Progarm Design and Calendar
CL 118, 132, 602, 605, 650, 747, 748
Disease management in mature animals
CL 600, 601, 639, 640, 690, 691
BQA Best management practices
CL 200, 213, 290
Handling facilities and design
CL 210, 791, 792
Preventing Quality defects
UT BQA Manual
National animal ID program
CL 285
Biosecurity
CL 602
Business management and planning
1
1
X
2
1
X
3
4
Curriculum Development
Establish site-specific educational
priorities
Reference Materials
Cow-Calf Management Guide
& Cattle Producers Library
Curriculum Development
Reference Materials
Team-developed Materials
Program Delivery
Workshop Series
Monthly (3-5 per site)
According to producer’s schedules
Taught by one or more team members
Producer Participation
More than 70 cattle producers
Management of >27,500 head
18 workshops have been held to date in
five teaching sites
Program Evaluation
Pre- & Post-Workshop Evaluations
Self-assessed understanding
Immediate impacts to workshop presentations
Statistical Analysis
T-test: Two sample assuming unequal
variance
Pre/Post Evaluation Results
Significant increases in understanding
occurred in nearly all topics taught.
(P<0.05)
Individual implementation will be evaluated
at a future time to measure long-term
impacts
Program Evaluation
I-Clicker
Interactive Electronic evaluation
Each producer logs his/her
answers to topic-specific
questions
Provides for very dynamic
sessions
Conclusions
The BMBM program is an effective avenue
to convey risk management information to
cattle producers.
The greatest strength of the program is
that producers establish the curriculum in
accordance with their educational needs
relative to the perceived risks on their own
operations.
Special Thanks!
Questions???