McSPy KIT
Our toy
One spy accessory per Happy Meal. The McSpy
Kit Includes:
• Decoder Pen Set (not shown)
• Nightspyer to illuminate the night
• A voice scrambler to change your voice
• A motion alarm to detect intruders
• A spy micro listener to hear far away sounds.
Requires household batteries (AA)
TARGET AUDIENCE
• Young males
• 3-10 years of age
• Capable of
purchasing happy
meal
SAFETY CONCERNS
• No small objects
• One part toy
• Durable
COST
• Production cost (cost
to McDonalds)
– The toys will be
bought wholesale
• Cost to consumer
– The cost of the happy
meal will not increase
due to the McSpy Kit
toys.
OTHER IDEAS
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•
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•
Electronic Game
Educational Game
Bouncy Ball
3 and under toy
By: Brent Beatty, Stuart Deaderick, Wayne Ferguson, George Wheeler,
Kevin Yount