Acer Investor Conference
June 19, 2011
Grace Li, Jai Huang

1.
Overview
• A family for four brands-Acer, Gateway,
Packard bell and eMachines
• The multi-brand strategy, a unique set of brand characteristics
• Strive to break the barriers between people and technology

Milestones & Innovations
1976
Acer is founded with US$25,000 and 11 employees
.
1987
The Acer name is created.
1988
Acer Inc. launches its IPO.
2001
Acer adopts a new corporate identity.
2006
Acer becomes sponsor of Ferrari Formula 1 race team
.

Milestones & Innovations
2007
Acer becomes the No. 3 PC vendor and No.2 for notebook worldwide.
2008
Acer ranks No. 3 for Total PCs and No. 2 for notebooks worldwide.
2010
Acer still keeps the same rank as No2. for Total PC and No. 2 for notebooks and has a global workforce of 8000employees.
Estimated revenues reached US$19.9 million.

2.

2004-2010
The change of market share for notebook in the world.

3.

4. The reasons for the low gross profit
• The low-price strategy to promote the market share (China)
• Neglect Tablet pc

The Trend of Tablet PC

5. Future vision

Investor Conference
Q & A
June 19, 2011 www.acer.com