Ralph Matthew A. Ong (M997Z245)
Mamunur Rashid
Yannick Turkier (O990F021)








Company Name: RaMaYa Restaurant
Number of Owners / Partners: 3 partners (Ralph, Mamun,
& Yannick)
Type of Business Activity: Service Concern
Form of Business Organization: Partnership
Nature of the Business: Restaurant Business
Proposed Location: N.C.K.U. 1, University Road, East Dist.,
Tainan City 70101, Taiwan, R.O.C.
Projection Terms: 5 Years
Capital: $ 3,000,000.00










The Population in Taiwan are about 23,071,779 people. There are
about 49.67% female and 50.33% male.
According to age, there are about 15.64% young age, 73.45%
middle age, and 10.91% old age.
According to religion, there are 93% Buddhist, 4.5% Christian,
and 2.5% other religions.
The median age of people around Taiwan is about 37.6 years old.
Their life expectancy is about 78 to 80 years old.
Starting from age 10, people can already read and write.
The population growth rate is about 0.19%.
Birth rate is 0.89%.
Death rate is 0.70%.
Net migration rate is 0.003%.





Establishing a restaurant is used to:
[1] Avail the low cost prices in food services.
[2] Serve good quality of foods with good nutrition to customers.
[3] Establish a permanent and convenient organization
Our business is located in N.C.K.U. 1, University Road, East Dist.,
Tainan City 70101, Taiwan, R.O.C. The services to be rendered
among other peoples, individuals, and the need to respond to the
related goal of promoting greater camaraderie, coordination by
the management, staff, and customers and by establishing and
strengthening these connections and empowering them through
service oriented not only through physically, emotionally,
mentally, socially, spiritually, morally, and financially.


[1] Promote better camaraderies among customers as well as
generating income.
[2] To provide awareness to management and staff to be
Service-Oriented and concretize future dreams.







[1] To strengthen our restaurants’ effort to network with other
business establishments, non-government, and other entities that
have similar entrepreneurships.
[2] To provide high quality and sufficient quantity of goods that
are demanded by customers.
[3] Provide financial and socio-economic assistance to existing
rank and file staff.
[4] Provide employment to unemployed people.
[5] Provide skills and training. Assist these target beneficiaries in
building and acquiring knowledge about present situations.
[6] Improve, upgrade, and expand our business in order to make
our restaurant more presentable and attractive to our customers.
[7] Establish a strong and permanent organization off food chains
in a better location that has fewer competitors and commit to the
standard of living of the people in the area.




Our restaurant is located in N.C.K.U. 1, University Road,
East Dist., Tainan City 70101, Taiwan, R.O.C.
The area of our proposed location is about 350 square
meters wide.
There are 85 seats.
We will dispose our garbage in a trash can and will be
collected by the garbage collector 2x a week.
Owners
Ralph, Mamun &
Yannick
Management
Ralph, Mamun &
Yannick
Administration
Kitchen
Yannick
Accountant
Service
Mamun
Cooks
Ralph
Waiters



Manager – manages the business, doing the functions of
management, oversees supervises, and monitors the
operations of the business, making decisions, implementing
business strategies, hiring and firing of employees,
purchasing raw materials needed by customers for their
sales of goods. Furthermore, checking of stocks, deliveries,
and inventories of the business.
Accountant – records, classifies, summarizes, and interprets
the various transactions of the business, and prepares the
financial statements of the business.
Waiters – arranging and cleaning the chairs and tables,
provides menu to the customers, asking orders of the
customers, and serving the foods and drinks ordered by
their customers.


Cook – prepares and cooks the foods according to the
desired order by their customers.
Cashier – ensures management and documentation of petty
cash fund releases, issues cash disbursements against
approved petty cash vouchers, prepares petty cash fund
reports, ensures timely replenishment of petty cash fund to
avoid exhausting of funds, shall have custody of all funds,
keep regular book of account for efficient administration of
funds, ensures accurate and timely processing and releases
of salaries to staff and programs / projects approved,
deposits money and disburse them in strict compliance with
the approved budget.






Leader in providing services to students during
lunch break and recreation time.
In order to achieve this, we combine food with the
possibility to socialize though also with enough
space to study quietly:
[1] Trendy, healthy, and nutritional foods with
affordable price.
[2] Meeting area (where you can eat as well)
[3] Working area (where you can eat as well)
[4] Wi-Fi – free internet access with plugs on each
table.
Strength
Weaknesses
Opportunities
Threats
•Advantage through Location
•Only provider specialized to students
needs
•Social responsibility
•Leaders are not professionals in that
industry
•Enhancing student services since no one
else meets students needs in such density
•Many competitors
•Few customers between semesters





The target market are the customers who are the people in
the community. In as much as the area are conducive of the
students population with the nearby academy institution,
customers may come to our restaurant anytime within our
working hours whenever they are hungry or looking for
affordable food or any other knickknacks for meriendas.
Our target customers are:
[1] Residents near N.C.K.U.
[2] Students studying in N.C.K.U.
[3] Faculty and Staff of N.C.K.U.



Supply and Demand of the RaMaYa Restaurant will be the
consumers around, within, and beyond the vicinity of
N.C.K.U. 1, University Road, East Dist., Tainan City 70101,
Taiwan, R.O.C.
The demand for a place to relax and at the same time
satisfies the physical needs like eating, drinking, and
having snacks any time. And also free wifi zone and group
discussion area for groups of people to meet with each other
and discuss about their businesses.
The supplies of our products are taken from the different
nearby groceries, markets, other businesses, and other food
establishments that sells raw materials to be made into our
products.








[1] Lower prices of foods
[2] Healthy foods to eat
[3] Foods are nutritious
[4] Foods are cleaned very well before cooking
[5] Many variety of Foods to eat
[6] Have a place to use Internet
[7] Have rooms for group discussions and other activities.
[8] Convenient Location






Our competitors are in distant areas thereby making our
business could proliferate. Surveys and studies are hereby
presented to justify our endeavour.
Some of our competitors are:
[1] McDonalds
[2] Starbucks
[3] A Niu Rro Mien
[4] Ui Ki Ma Ma Restaurant
Criterias
RaMaYa
Starbucks
Restaurant
McDonald’s A Niu Rro Ui Ki
Mien
Mama
Price range
Low (4)
High (1)
Medium (3)
Low (4)
Low (5)
Healthy food Yes (3)
Yes (5)
No (1)
Yes (3)
No (2)
Lunch
variety
Comfortable
to socialize /
study
Wi-Fi
Medium
(3)
Yes (4)
Small (2)
Big (4)
Big (4)
Yes (5)
Medium (3)
Medium
(3)
No (1)
Free (5)
Yes (3)
No (1)
No (1)
No (1)
Popularity
None (1)
Low (3)
Low (2)
Total
20
Popular (5) Well-known
(4)
21
16
15
15
No (1)













Foods
Beef (Noodles/Rice)
Chicken (Noodles/ Rice)
Pork (Noodles/Rice)
Lamb (Noodles/Rice)
Seafood (Noodles/Rice)
Baked Clams
Oyster Cake
Crab Meat
Abalone Salad
Pure Abalone
Abalone w/ seafoods in shell
Hotpot






Drinks
Green Tea
Red Tea
Milk Tea
Pearl Milk Tea
Pudding Milk Tea
PRODUCTS
Beef (Noodles/Rice)
PRICE
$
55
PRODUCTS
PRICE
per bowl
Abalone Salad
$
400
per order
100
per order
Chicken (Noodles/Rice)
$
50
per bowl
Abalone with Sliced
Seafoods
$
Pork (Noodles/Rice)
$
50
per bowl
Hotpot
$
80
per order
Lamb (Noodles/Rice)
$
50
per bowl
Green Tea
$
12
per order
Seafood (Noodles/Rice)
$
55
per bowl
Red Tea
$
12
per order
Baked Clams
$
35
per order
Milk Tea
$
15
per order
Oyster Cake
$
60
per order
Pearl Milk Tea
$
20
per order
Crab Meat
$
120
per kilo
Pudding Milk Tea
$
20
per order
Pure Abalone
$
350
per order


Our Proposed Location is located in:
N.C.K.U. 1, University Road, East Dist., Tainan City 70101,
Taiwan, R.O.C.





We promote our business by:
[1] Serving free fresh shrimps to customers when they order
food.
[2] Provide free wifi access for chatting, researching, and etc.
[3] Provide a group discussion area for individuals, groups
of people to be more convenient to do their tasks such as
assignments, group works, brainstorming, and etc.
[4] And eventually, if our restaurant succeeds in the future,
we might advertise our products via media and other ads.

We offer foods such as baked clams, oyster cakes, crab
meats, abalones, hotpot. But we added spice and ingredient
enhancement to enhance the taste and to have new styles of
foods to provide customers, students, and other
beneficiaries to try our new made foods.

After the operation and implementation of 5 years, the targeted
beneficiaries in the area of Taiwan will be transformed in terms of
their outlook in the evaluation that not all restaurant business are
only just making profits but they are considering the nutritional
factors as well. The people in the community where the RaMaYa
Restaurant is present, they are assured of nutritional value in the
food that they are taking in. And mostly the owners and
management will reap prestige, not only profit of the restaurant
business but shall be empowered to go on putting another
business of the same quality. There it grown in quantity and
quality by nature. People in the community can continue to
patronize and the staff and employees attain to sustainable
employment, self-help capacities and united in process building of
physiological and psychological aspects.


The RaMaYa Restaurant is sustained after 5 years in the
community were everybody enjoys the foods that we offer.
Additional privileges will be given to the staff and to the
customers as well. Variations of activities and menus are
given in order for them to savor the taste of the different
menus in the restaurants with affordable privileges and give
aways.
Future expansions are in order so as to cater to the needs of
the expanding community of customers. Thus profit and
employment availability and privileges are sustained.