How to use 5,000,000 sells our game?
Lecturer
Ming-Yu Chang
張明裕老師
Team member
499k0109 翁士翔 498k0095 李孟恬
499k0068 許立妍 499k0072 呂玥蓉
499J3022 齊育汎 499J3039 徐元昕
About our game
Target ：13~23 years old
Game type：puzzle
Price ：Free
Art style：Funny American style.
How to use 5,000,000 sells our game?
1.GNN news
‧Bahamut is a huge game information exchanging website.
‧ Many game news on GNN.
‧ About the price, cost 70,000 a week.
buy for half year, about 1,830,000.
2. Transportation vehicle advertisement
‧ It’s a common advertisement way
‧ In the Taipei MRT vehicle.
‧ Size is about 30*150 centimeter
‧ 260,000 for a week. For two months
will be 2,300,000.
3. Live game players
‧ How the game was constructed and
how to play the game by live game player
‧Each views number of live game play
video is between 20000 to 70000.
‧ About the cost. It will be 0!
4. Dōjinshi/Fan conventions
‧ Will attract about 2000 to 50000 people.
‧ Our group will take part in as a professional
member.
‧ North Taiwan: FF,CWT.
Middle Taiwan: GJ
South Taiwan: SIK,FFK,CWTK
‧ It will cost totaly about 870,000.
Pay for attend as professional
member
6 Staff’s pay
Poster
Paper ads
Transportation for goods
Transportation for staff
Lottery awards
Pad for 1
Mobile battery pack for 3
Flash disk for 5
Game art book for 20
Character accessories for 30
Hand fan for 40
Total
100000
25000
7000
2500
500
3600
10000
6000
2000
6000
1500
800
164900
Conclusion
1.GNN news.
2.MRT vehicle AD
3.Live game players
4.Dōjinshi/Fan con
1.83M
2.3M
0.87M
Advertising effect forecast
Visitors in dōjinshi/fan conventions
FF
CWT
GJ
SIK
FFK
CWTK
60,000
40,000
10,000
8,000
50,000
30,000
Predict of demo version played numbers
6 con*2 days* 360 Maximum
player number in a day.
4,320
Predict of live game play video views
23,000
Predict of Transportation vehicle ad views
103,000 a day* 60 days
6,180,000
Predict of GNN ad views
24,000 a day* 180 days
4,320,000
Thanks listening
-END-
Presentation notes
1 Bahamut 巴哈姆特
Bahamut is a huge game information exchanging website
巴哈姆特是個龐大的遊戲交流網站
There is so much game news on GNN. And it has become one of the most
often watched websites. So if we put our ad here. Many people shall notice
it.
有許多的遊戲新消息都會在那裡公布,已成為玩家常逛的網站之一,所以將廣
告放在這裡,想必會有許多的人觀看到。
About the price, cost 70,000 a week. Buy for half year, about 1,830,000.
價格上,一周計費7萬,以半年來說,大約183萬。
2 Transportation vehicle advertisement
交通工具廣告
It’s a common advertisement way. Some people won’t surf the internet
everyday. So we put our ads in real world.
就是較為一般的廣告方式，並不是所有人天天都會上網，所以我們將廣告放
到了真實的世界中。
We will put it in the Taipei MRT vehicles. Where a lot of people will passed
by and saw it.
將廣告刊登在人潮多的台北捷運車廂內。
Size is about 30*150 centimeter. And the price is 260,000 for a week. For
two months will be 2,300,000.
價格上,以30*150公分為主,一周26萬,兩個月下來約230萬。
3 Live game player 遊戲實況玩家
Because of live game player become more popular these days. We decide
to increase our visibility by live game players. TV advertising can only
display 15sec or 30sec about the game. But a live game play video can do
more!
由於最近遊戲實況主的活耀,我們也決定透過他們,來推廣遊戲,比起單純的
電視廣告或宣傳片只能展示15到30秒的畫面,遊戲實況的效果更好。
Audience can find out how the game was constructed and how to play the
game by live game player’s own special perform style. That differently can
make a strong early experience of the game to audience.
透過實況主獨具特色的實況方式,觀眾更能夠看見整體遊戲的結構與玩法,能
夠大幅提升眾人對此遊戲的初期認識。
There’s a famous Taiwan live game player, 阿神kōki in OEUR studio.
Each views number of his live game play video is between 20000 to 70000.
以youtobe上較為知名的台灣實況主:芋圓柚子(O EU R Studio)團隊的阿神為
例,每個影片的觀看人數大約在2萬至7萬人。
3 Live game player遊戲實況玩家
About the cost. It will be 0! Many live game player only plays the game that
they are interest in or some audience recommend to. And we will
recommend our game as an audience.
價格上,基本上為0,遊戲實況主大多以自己有興趣、或受到觀眾推薦才實況該
遊戲,我們會以推薦的方式,請他們實況遊戲。
4. Dōjinshi/Fan conventions 同人誌販售會
A Dōjinshi /Fan conventions(also known as “con”), Difference between its
size. Will attract about 2000 to 20000 people to visit. Nowadays, not only
Dōjinshis, there Is more and more original comics, hand made goods or
even indie games had been sell at the con. And we decide to join in. By the
large number of visitor, our game shall been known wider and deeper.
一場同人展的參觀人數依照大小場不同,約在2000~20000人,而現在的同人
展有越來越多的原創作品,不只是漫畫,連手工製品到遊戲都有。所以我們也
打算利用人潮多的同人展,堆廣遊戲的知名度。
Our group will take part in as a professional member. Go around
north,middle and south Taiwan. We will not only sells our goods. but also
will have 15 pads for visitor to play our game in demo version. And for who
finished the demo vision. They can play lottery as a reward.
我們團隊將會以企業攤的名義參展,並且跑遍北中南除了販售自家的周邊商
品之外,也提供15個位置平板讓群眾試玩,完整試玩的人可以參加抽獎,進而吸
引人潮。
4. Dōjinshi/Fan conventions 同人誌販售會
The con that we will take part in is:
North Taiwan: FF,CWT.
Middle Taiwan: GJ
South Taiwan: SIK,FFK,CWTK
It will cost totaly about 870000NTD
預計會參加的同人場:
北部FF、C W T。
中部G J。
南部SIK 、FFK 、C W TK
總共花費約在87萬左右。