Amazon.com
List
Introduction
History
Products and services
Core strength
Unique technology
Conclusion
Introduction
Amazon.com is a US-based multinational electronic
commerce company .
Amazon.com started as an online bookstore , but soon
diversified, selling DVDs , CDs , MP3 downloads,
computer software , video games , electronics , apparel,
furniture, food, and toys..
Amazon has established separate websites in Canada, the
United Kingdom, Germany, France, Italy, Austria, Japan,
and China.
History
Amazon.com opened its virtual in July 1995.
The company is the concept of Jeffrey Bezos. The
young CEO started Amazon with the intention of
establishing a strong brand name that he could
leverage into other products.
He marketed books first, because he believed they are
ideal cyberspace products. Customers do not need
much physical interaction with the product or with
a salesperson to purchase books .Books, therefore,
are well suited to marketing over the Web.
A key access factor for Amazon.com is that it captures
market share and fosters brand loyalty by focusing
on customer needs.
Products and services
Amazon product lines include books , music CDs, videotapes
and DVDs, software, consumer electronics , kitchen items,
tools, lawn and garden items, toys & games, baby products,
apparel , sporting goods , gourmet food, jewelry , watches,
health and personal-care items, beauty products , musical
instruments, clothing, industrial & scientific supplies, and
groceries.
The company launched Amazon.com Auctions, a Web
auctions service, in March 1999.
Amazon MP3 , its own online music store, launched in the
US on September 25, 2007, selling downloads exclusively
in MP3 format without digital rights management .
This service presents an opportunity to read
comments from readers about books of interest to
the customer, The customer also can chat with
other Discussion Board participants. The "wish list"
is another service that Amazon.com offers.
Amazon.com doesn’t wait for customers to come to
its site to provide its service. If a customer doesn’t
visit the site in a certain length of time, Amazon
sends an e-mail encouraging him or her to visit
Amazon.com, and gives a list of recommendations
on books to check out on the next visit.
Core strength
THE CUSTOMER
Amazon’s guiding philosophy is to provide superior
service to its customers.
Amazon.com builds customer relationships by customizing
its service, involving its Web site visitors in the service,
and creating a communal spirit, Focus on the consumer
is the cornerstone for developing customers loyalty.
Unique technology
Personalized Customer Experience
2. Easy to use website
3. Quick access to web pages
4. Powerful search engine
1.
Conclusion
Amazon.com has been very successful turning a profit in
2004.
Amazon’s personalized customer service and online
community strategy work well.
Amazon.com has aggressive plans to duplicate this
community for other products.
For example, Amazon.com purchased a 50 percent
ownership stake in Pets.com and has a minority stake in
Drugstore.com.
Fast expansion into other retailing areas reinforces
Amazon’s goal to be a one-stop shopping site on
the internet. This Wal-Mart strategy has its
dangers, however. Amazon runs the risk of
expanding too rapidly, which could damage or
dilute its brand image. Time will tell if this longterm growth strategy will be successful.