Cooperation with academic programmes
covering standardization
WSC Academic Day 2011
Hangzhou (China), 29 June 2011
Daniele Gerundino
Strategic Adviser to the ISO Secretary-General
Contents
 ISO
 ISO and Academia
 WSC cooperation
 ISO Awards
picture
 ISO-Roland Berger Methodology –
Economic Benefits of Standards
 UNIGE-ISO Master
 Repository of education materials
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The ISO System
Updated on 7 June 2011
162 national members
5 000 people
98% of world GNI
97% of world population
Over 600
organizations in
liaison
Collection of 18 536
ISO Standards
Customer
1 313 standards
produced
in 2010
203 active TCs
3 274 technical
bodies
100 000 experts
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Financial
Vision
&
Strategy
Learning Growth
Internal
Process
Central
Secretariat
in Geneva
154 FTE staff
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ISO and Academia
 Standards - Vehicle for sharing
knowledge, technology and
good practices
 Role of standards recognized in
education programmes covering
a broad variety of technical
fields
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ISO and Education
 Standards support:
− Trade in products and services
− Good business practices
− Innovation
− Sustainable development
 Role increasingly recognized by
academia – this trend of utmost
importance
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Academia contribution to Standardization
 Teaching what is and what
can be achieved through
standardization
 Participating in development
of standards
 Developing research and
studies on standards-related
matters
 Using Standards to improve
the efficiency of academic
institutions
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The World Standards Cooperation (WSC)
The 3 leading international standardization organizations,
all based in Geneva :
• Multi-discipline and cross-sector
• For electrotechnology
• For telecommunications
Collaborate to meet the challenges of converging technologies
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Cooperation with Academia
 With IEC and ITU, ISO recognizes the
essential contribution from academia and
has developed initiatives to:
− Demonstrate its appreciation of
academia’s work
− Encourage and support broader
engagement of academia on
standards-related matters
− Promote cooperation at various levels
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 First WSC Academic Week organized on 5-9 July 2010
 More than 100 participants from over 30 countries
 Input on company and institutional needs to be met by education
about standardization
 Review of the plurality of education programmes available in the
various world regions
 Exchange of experiences about education materials and tools;
and initiatives undertaken in various countries
 Indications on how to share information and best practices more
effectively and further develop cooperation between NSBs and
academia
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The ISO Award
 Introduced in 2006
 Aims to raise awareness of the
importance of standardization
worldwide
 Open to institutions of higher
education that have developed
and implemented successful
educational programmes in
standardization
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The ISO Award
 Certificate of appreciation and
a cash prize of 15’000 Swiss
Francs
 Co-sponsored by ISO and the
Japanese Industrial Standards
Committee (JISC), the ISO
member for Japan
 Selection committee : eminent
personalities from academia,
business and the media
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The ISO Award
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2011 ??
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ISO – Roland Berger methodology to assess the
economic benefits of standards
 Measure the impact of standards on an organization
 Provide clear criteria to assess the value of using standards
 Provide guidance when developing further studies to assess the
benefits of using standards within an industry sector
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Core concept – Benefits of standards can be
identified along the entire organization value chain
and its external interfaces
Access to global
procurement
markets
> Lower
transaction cost
> Consistent
quality
> Transparency
> Economies of
scale
Facilitated inter-action
with public stakeholders,
regarding compliance
(e.g., safety, health,
environment)
Easier cooperation
with other
companies on
common basis
Other supporting functions
Research and Development
Procurement
Inbound Produ- Outbound Marke- Service
logistics ction logistics
ting
Value Chain
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Access to global
customers (B2B,
B2C and B2B2C)
> Simplified service
> Broader markets
> Broader customer
base
> Lower pressure on
price
> Lower transaction
costs
Standards impact on the organization’s value
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drivers
FESTO Brazil: Standards EBIT impact of the
selected business functions
Business Function
EBIT impact
Procurement
2.221.800 BRL
Engineering
202.050 BRL
Production
330.000 BRL
Total
2.753.850 BRL
 This corresponds to 1.84% of the company turnover (ca.
150 million BRL)
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NTUC Fairprice Singapores – Overall Annual Benefits from Standards
1. SGD 4.5m benefits derived from the implementation of the 4 standards
2. Annual benefits ranged from SGD142 k to SGD 3.1m
3. Annual benefits
from
• carton bar code standards at SGD 3.1 m
• standard pallet at SGD 714 k
• milk and dairy at SGD 142 k
• chilled pork at SGD 642 k
4. Cold Chain Management Standards
assisted growth in revenue from
• Chilled pork - revenue grew by 22% from 2005
to 2009
• Milk and dairy – revenue doubled from 2003 to
2009.
5. Benefits from cold chain management standards were mainly health and safety
benefits & contributed to the more than double revenue growth of fresh foods from
2003 till 2009
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Dissemination and Implementation
 Projects run by ISO members in various countries
 Target interested companies
 Conducted in cooperation with
academic institutions
(internships of students from Masters’ and PhD
programmes)
 With coordination and support
from ISO/CS
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Programme 2010
 Four initiatives covered in 2010, targeting countries in
these regions:
‒Eastern and Southern Africa
‒East and South-East Asia
‒South America
‒Europe/North America
 11 Case studies completed so far, 2 to be finalized
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Programme 2011
 Four initiatives underway in 2011, targeting countries in
these regions :
‒Middle-East
‒Western and Central Africa
‒South Asia
‒Additional cases from industrialized countries
 Objective: development of 10 to 15 additonal case studies
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 An interdisciplinary programme which involves three disciplines: sociology,
management and economics – a partnership between the Univesity of
Geneva, ISO and SNV
 The programme focuses on sustainable development and on the notion
that sustainable development processes need the active involvement of all
the actors likely to contribute to or to be affected by them
 This includes the participatory processes involving public and private actors
situated at various levels (“social regulation”) and the standard‐setting
practices that provide essential voluntary agreements, supporting the
dissemination of knowledge, best practices and monitoring tools
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 A plurality of partners are to be involved in the
programme – internatinonal organizations, SDOs,
experts from industry and governments participating in
standards work
 All the materials developed by ISO will be available to
ISO members and interesterd academic institutions
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Repository of education materials
 Further to indications from the Academic Week 2011, ISO
is working to build an international repository of education
materials
 Of course ISO is keen to cooperate with all the interested
parties (from NSBs and academia) with a view to share
what is already available and to better orient future efforts.
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www.iso.org
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