Golfsmith
M99U0104 涂智揚
GOLFSMITH
The company was founded in 1976 and has
grown from a club-assembly operation that
distributed its products only by mail-order to an
operation that gives every golf-related product
and service imaginable, either by mail-order or in
showrooms in the U.S. and Canada. The
showrooms offer ”extra” services that detect
the company from its competitors.
COMPETITION/MARKET (1/4)
Golfsmith’s primary direct competitors include
companies such as Dynacraft Golf Products,
inc., and Maltby’s Golfworks ,both located in
Newark. Direct competitors are those that
compete with Golfsmith for customers in all of
the same market segments.
COMPETITION/MARKET (2/4)
Dynactaft is geared primarily to helping
customers make their own clubs. The
company offers a technical help hotline
and backer a school , the Dynacraft
Clubmaking, that provides “hands-on
training in the art of clubmaking.”
Dynacraft also provides “how-to”
publications and videos, and a quarterly
magazine for clubmakers.
COMPETITION/MARKET (3/4)
This company has CAD/CAM technology
and CNC machining and is noted for its
innovation in component design.
COMPETITION/MARKET (4/4)
Golfsmith is subject to indirect competition
from other businesses, such as golf course pro
shops, sporting goods stores, and discount
department stores that sell ready-made clubs
and supplement.
RECENT DEVELOPMENTS AT GOLFSMITH (1/3)
The business grew quickly and control the field as a mailorder business by using state-of the-art technology to take
and assemble orders. Order-takers transcribe orders into a
computerized system that creates bar-code labels. A label
for a special order is placed on a large plastic tub.
RECENT DEVELOPMENTS AT GOLFSMITH (2/3)
An order can be ready for shipment with in
minutes of being received from the customer. This
automated and highly efficient system represents a
large competitive advantage for Golfsmith.
RECENT DEVELOPMENTS AT GOLFSMITH (3/3)
Golfsmith employs 1,800 people, including 26 golf
professionals, and processes about 8,000 web and
catalog orders per day. The company has taken more
than 15,000 calls in one day.
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