Knowledge Sharing Intention and Knowledge Sharing Behavior
Behavioral intention is measured by the strength of intended effort to perform a
behavior (Ajzen, 1991). Individual’s beliefs can influence to his/her attitude and
behavior. Knowledge sharing behavior is measured by the degree of the adoption, the
amount of knowledge and the frequency of sharing which knowledge worker actually
shares knowledge with other members of his/her organization. Intention is measured
by the degree of readiness of workers engages in knowledge sharing. Morwitz et al.
(1993) found that high intention makes employees more willing to share knowledge.
The theory of planned behavior also postulates that intention is the direct antecedent
of the actual behavior which is consistent with TPB and TAM.
Hypothesis 4: A higher level of intention towards knowledge sharing will lead to
greater sharing of knowledge.