Knowledge Sharing Intention and Knowledge Sharing Behavior Behavioral intention is measured by the strength of intended effort to perform a behavior (Ajzen, 1991). Individual’s beliefs can influence to his/her attitude and behavior. Knowledge sharing behavior is measured by the degree of the adoption, the amount of knowledge and the frequency of sharing which knowledge worker actually shares knowledge with other members of his/her organization. Intention is measured by the degree of readiness of workers engages in knowledge sharing. Morwitz et al. (1993) found that high intention makes employees more willing to share knowledge. The theory of planned behavior also postulates that intention is the direct antecedent of the actual behavior which is consistent with TPB and TAM. Hypothesis 4: A higher level of intention towards knowledge sharing will lead to greater sharing of knowledge.