Using LinkedIn - an HR perspective
By Senior Adviser HR, Monica Knutsen de Figueroa,
Oslo and Akershus University College of Applied Sciences
(HiOA)
28.07.2016
Content
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About HiOA
Attract/recruit/retain
Global trends
Social media pro’s and con’s
Students on LinkedIn
Career advising tips
Through HR glasses
HiOA on LinkedIn
Third largest educational
Institution in Norway
- Located in the capital Oslo
- Focus on applied sciences
17 000 students
2000 employees
53 Bachelor programs
33 Master programs
6 PhD programs
4 Research Centers
4 Faculties & 21 Institutes
3 Campuses
Faculty of Health Sciences
 Norway’s largest
education within
health and social
sciences
 5300 students and
530 employees
 7 institutes
Faculty of Education and International
Studies
 Norway’s largest
institution for
teaching
 5200 students og
440 employees
 4 institutes
Faculty of Technology, Art and Design
 Contributing to
competitive industry
with Engineering,
product design
 2600 students, 230
employees
 5 institutes
Faculty of Social Sciences
 School of Management,
journalism, social
sciences
 3200 students and 240
employees
 5 institutes
New knowledge, New practice
HiOA goals:
 Be an international leader in applied
sciences education
 Be on the forefront at research and
development related to applied sciences
 Challenge and develop applied sciences in
close cooperation with society and
industry.
 Be an active participant and driver in the
needs of society
 Be an educational and innovative
workplace that organizes and develops
the organization and resources in a way
that is goal oriented and effective.
 Practice a recruitment and competence
policy that positions HiOA as an
internationally recognized and attractive
workplace.
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«We’re not just here to deliver the
workforce, we’re here to deliver solutions
for a society in motion.»
Kari Toverud Jensen, Rector HiOA
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Attract
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Recruit
 Effective and professional recruitment process
 Using international recruitment channels
 Using the international network of the current employees
 Easy to apply, independent of origin
 Ability to promote our onboarding programs - HiOA START
 Employee site in English
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Retain
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Promote our best employees
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Career development
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Social integration and onboarding
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Combining research and teaching
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Making sure we use those already
here to find more talents
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International recruitment &
Employer branding
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BUT HOW?
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Global recruiting trends
Total
Nordics
4M+
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Recruitment trends
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Pro’s
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International search
High volume
Headhunting
Selection of social media
Finding the impossible
Employer branding & advertisement
Recruitment
Building the network
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Con’s
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Difficult to define target group
Media noise
Careful selection of media
Employer branding always good?
Method of contacting
Traditional academia, do we reach them
through social media?
Facts! Students on LinkedIn
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The highest volume of Nordic recent graduates on
LinkedIn are in Denmark. Sweden and Norway come in
as second and third.
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Stavanger, Bergen, and Stockholm based recent
graduates are the most in demand and more likely to be
approached via direct sourcing.
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Students recognize LinkedIn as one of the best tools to
jump-start their professional careers. 84% of student
members are using LinkedIn to grow and maintain their
professional network.
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LinkedIn research also shows that 65% of student
members in the Nordics will look for job opportunities on
LinkedIn.
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Student members use LinkedIn regularly to research
companies, industries, and specific jobs and internships.
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Students & mobility
• LinkedIn network data indicates the
top 5 industries on LinkedIn for this
demographic are technology,
marketing and advertising, research, oil
and energy, and health care.
• According to LinkedIn statistics 80% of
Nordic student members are willing to
relocate for a job, and a further 13%
are willing to relocate only if it is within
their country.
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Top 10 tips student career advising on LinkedIn
1. Make the profile recruiter ready (Make it
easy to find you/search words)
2. Stand out from the competition (do the
research/talk to alumni of dream company
for advise)
3. Highlight key qualifications
4. Make a dream job statement
5. Show what you’ve learned (insert links from
projects, videos etc.)
6. Ask for recommendations
7. Build the network
8. Join groups of interest for career
development
9. Get experience, apply for internships, entry
levels
10. Unemployed vs job searching
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What is HR looking for?
Not
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Clear goal in the heading
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Professional photo
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Use of profile language
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Concise language
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A good match between CV sent and LinkedIn
profile
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Related projects, videos that can add to the
impression
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Creating interest
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Active/inactive on LinkedIn
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Recommendations
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Relevant search words/hit rate
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«selling but compelling»
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Yes
LinkedIn – outside Academia
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Client base 400,000 +
3,100 offices in 80 countries and territories
Named one of the World’s Most Ethical
Companies for the fourth consecutive year
and one of Fortune’s Most Admired
Companies
More than 11 million people have received
training and development services from
ManpowerGroup
Key business;
• addressing critical talent needs
• providing comprehensive solutions to
resource, manage and develop talent
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Headhunting for Experts
Use of groups
Network
Think global – act local
HiOA LinkedIn experience
Examples since January, 2014:
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• Attracting inactive candidates
• Search opportunities/finding
difficult competence
• Employer branding increase
• Effective recruitment
• Broad industry reach
• New ways of reaching
candidates
• New recruitment opportunities
• International reach
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Research Director, 21 out of 44
applicants through LinkedIn
Nursing, record number of
applicants
High reach on expert roles
Reaching inactive candidates
Increased nr. of followers, both
students and potential
employees
Using LinkedIn for employer branding
Laurence Habib - Head of Institute of Information
Technology
Lauren Auditore, Senior Administrative Officer at
International Section
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Monica Knutsen de Figueroa
E-mail: monica.figueroa@hioa.no
Cell: +47 97022410
no.linkedin.com/in/monicakfigueroa/
Follow HiOA at LinkedIn!