I. 30%
Please give ONE comment on the following news appeared in a newsletter offering
advice to investors.
"Over 80 percent of the respondents to a recent survey indicated a desire to reduce their intake of
foods containing fats and cholesterol, and today low-fat products abound in many food stores. Since
many of the food products currently marketed by Old Dairy Industries are high in fat and cholesterol,
the company's sales are likely to diminish greatly and their profits will no doubt decrease. We
therefore advise Old Dairy stockholders to sell their shares and other investors not to purchase stock
in this company."
II. 30% Request for an agency
The case is that you, Director of a bicycle retail chain, are asking a British bicycle manufacturer
Harley-Mercedes Inc., if you can represent them in Taiwan. You have to tell Mr. Harley where you
saw his product, convince him that there is a market in Taiwan and suggest terms. Please write in a
standard email form.
III. 40% Please identify SOME of the strengths and weaknesses of Starbucks and discuss the
company in terms of its given opportunities and threats in Taiwan.
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