Green Economy
roll of natural fibre
as a “decarbonizer”
in a warming world
FAO
Bahia, Brazil – Nov, 2011
Akatu - Lançamento do Relatório Estado do
Mundo (1).mp4
the extra value
of natural fibres in
a warming world
GWP ~ U$ 80 trillion
“degrowth” is included in the challenges
and trends of next generations
world maps
in 2015
economy
poverty
biocapacity
climate
crisis
US 80 tri
GWP
social
inequality
water
scarcity
7 billion
inhabitants
+ 1.6 billion people and + 50 trillions dollars
in ONLY 20 years
moving from unlimited growth  to  “DEGROWTH”
1992
Eco 92
2012
Rio+20
global pop
5.4 billions
global pop
7 billions
GWP
28 tri dollars
GWP
78 tri dollars
~ 80 millions per year
“tonight we need to open space
for more 219.000 people for dinner”
US Dept of Energy
levels of greenhouse
gases soared by
6% in 2010
higher than the
worst scenario
outlined by experts.
BARTER
NGOs [.org]
[.com] CORPs
international regulatory
financial landmarks
EU 20-20-20
TARGETS
1 - 20% cut in
greenhouse gas
emissions by 2020
2 - 20% increase in use
of renewable energy
by 2020
3 - 20% cut in energy
consumption through
energy efficiency
by 2020
world financial mkt
US 850 trillion - 2011
no CO² filters
risk
Dcarb
MARKET
SOARS
degrowth
Low Carbon Economy Index
degrowth
50% reduction in CO² emissions by 2050,
requires cumulative investments of US$ 45 TRI
yearly investment of over US$ 1 trillion
natural fibre is a
decarbonizing agent
degrowth
Ebictda with “C”
• EBITDA measures the cash generated by the operating
activities of a company (Earnings Before Interest, Taxes, Depreciation,
and Amortization)
• EMISSIONS increase RISK of companies. “C” of CO²
representing GHG have entered in the “profit equation
of companies”
“degrowth”
investment
assets
assets under
management
US$ 30
trillion
number of
signatories
900
beyond zero carbon
growing in the degrowth era
global WFP 1.243 m3/yr
water footprint
how much water is
needed per capita/yr
foot print
what is the global
natural fibre´s foot print?
fibre
what is natural fiber economic chain´s
shared vision on decarbonization?
natural fibre as a decarbonizer
for every ton
of natural fibre
included in
products...
how many tons
of CO² emission
are avoided?
how many
green jobs?
cow manure fibre
floors
made
from
manure
in the next 10 years
Brazil will need to build
23 million new homes,
investing 3 trillion
dollars
How much of that
can be FIBRE?
Annual cocoa production worldwide:
3 million tons – 30% of cocoa is fibre a
cocoa fibres
Green Jobs
beyond zero carbon
growing in the
degrowth era
natural fibres are key players
to decarbonize the economy,
generate green jobs
and ecobusiness
thank you
eduardo athayde
eduathayde@gmail.com