碩研英語一甲 李于涵 MA0C0219 1. Title: 10 years after: Assessing changes Introduction: problem to be considered The article discussed the impact of terrorist attacks of September 11, 2001 on business-to-business (b-to-b) marketing in the U.S. It informed about several changes occurred after terrorist attack including decline in business, cancellation of trade shows, and decline in travel budgets. It mentioned that the tenor of advertising was also affected due to terrorist attacks. It also mentioned about advertising campaigns which convey a message of reassuring after the attacks. 2. Title: Do Management Accountants Perform Decision Analysis Better than Accounting Students? Introduction: explanation of the subject The article indicated that traditionally, the role of management accountants has been described as that of a counter, recorder, and reporter of financial information. This role has recently shifted, however, from “bean counters” to business partners. As business partners, management accountants are seen as organizational team members and are involved in both strategic and operational decision making. This raises the question: “Do management accountants really excel at decision analysis and outperform accounting students who lack on-the-job management accounting experience?” This question was answered by comparing the performance of IMA professionals to that of nonprofessionals at a universal task.