Industrial Management, Southern Taiwan University
Enterprise Rent-A-Car
Customer always No.1
Employees No.2
班級：碩研工管二甲
學號：M98U0109
學生姓名：林士群
1
Industrial Management, Southern Taiwan University
Introduction
 What
is the Enterprise’s background and
culture?
 How was the Enterprise company service
concept?
 How the Enterprise company grow?
 Competition for the Enterprise company?
2
Industrial Management, Southern Taiwan University
Background


Enterprise Rent-A-Car began life in 1957 as a leasing
company in St. Louis.
It was relatively successful operation, it wasn’t until the 1970s
that the business took off.

ERAC become a major player almost overnight, and rapidly
grew to a 10,000-vehicle fleet by 1977.

By 1993, ERAC began serving Canada and competing
internationally.
3
Industrial Management, Southern Taiwan University
Culture

This company has one particular culture is the only hire
college and professional person.

This company has only requested the outgoing social skills
person, such as president of the brotherhood or leader of the
sorority.

The also have another kind of culture is in charge, regardless
of any class must accept the basic training, and even CEO
Andy Taylor use a vacuum.
4
Industrial Management, Southern Taiwan University
Service concept

Andrew Taylor of three important from of the
marketing strategy:
1. He let the customer can be convenient to rent the car, like
you can pick up the vehicle whenever you like or what kind
of the vehicle is your favorite.
2.He also let the customer can choose a suitable place for
vehicles.
3.He give the customer good price for rent a car.
5
Industrial Management, Southern Taiwan University
Growth

The enterprise CEO believe the growth rate of the local rental will
more than airport rental.

They specialize in only the local market strategy, so the airport's
market each year only from 3% to 5%, but the local market every
year from 10% to 15%.

CEO also believe that double-income families can also help progress
the market.

When they opened the new place, they will treat it near
the garage, because they believe that the recommendation of the
garage will repair the customer is very convincing
6
Industrial Management, Southern Taiwan University
16.00%
15%
14.00%
12.00%
10%
10.00%
Airport rental
8.00%
Local rental
6.00%
4.00%
5%
3%
2.00%
0.00%
first year
second year
7
Industrial Management, Southern Taiwan University
Competition

Enterprise will face many of the competition like a traditional
airport car rental, such as Hertz 、Avis、 Budget and
National companies.

The most influential on the market at the local car dealers,
because when the customer need maintain their car they
will give their own maintenance of vehicles to customers.
8
Industrial Management, Southern Taiwan University
questions
1.
How has Enterprise Rent-A-Car (ERAC) defined its service
differently than that of the typical national car rental
company?
2.
What features of its business concept allow ERAC to
compete effectively with the existing national rental car
companies?
9
Industrial Management, Southern Taiwan University
The first question

Enterprise car rental car rental company
offers a perfect supporting services.
1. They give the customer has good price to rent a car.
2. There are different car classes to choose from, to respond to the
needs of different place.
3. They let the customer can choose wherever and whenever they
want to pick up the car.
4. They also offer free shuttle service, transfer to the home, office
or business is the service garage.
10
Industrial Management, Southern Taiwan University
The second question

This company has five business concept is a
special need for the another companies to follow-up .
1. They head to any one class must have to accept the basic training.
2. They only accept outgoing and who have strong social skills to be
their employees.
3. They always put the customer first.
4. They will make good friendship with the local Auto repair factory.
5. Their most important point is that they will spend a lot of money in
recruiting, hiring and training on their staff.
11
Industrial Management, Southern Taiwan University
謝謝指教
THE END
12